It is true that PC search behaviors have extended into mobile phones. Google has sponsored research which reveals that 74% of smartphone users are using search engines on their mobile devices. Yet most people find mobile search rather awkward and harder to use as compared to using search online.
These are some of the results that came up as a result of a survey carried out by Search Engine Land and SurveyMonkey.
As to the behavior that most people showed while conducting online results using their smartphones, the following were ascertained.
(These figures have been rounded off and thus may not make up a hundred percent.)
The survey revealed that slightly more than half (52.5 percent) of the mobile audience made use of search engine just like desktop. However over 63%, to some extent, engaged with mobile search. 10.6% of the people past the 52% mark, used apps and search equally. The population which had replaced the search with apps appears to be quite small.
As to the experience of the users, the following were ascertained.
(These figures have been rounded off and thus may not make up a hundred percent.)
While the majority of the smartphone users prefer searching using their mobile phones, 61% find it harder compared to using the PC. Less than 20% on the other hand attributed their easy search while using mobile to voice search. Slightly over 10% revealed that they liked using apps more than mobile search engines.
This survey was carried out by Marketing Land and SurveyMonkey, between 21st and 22nd November 2013. These results were arrived at using a confidence interval of 95% and a margin of error of 5% from over four hundred Americans by the use of SurveyMonkey Audience.continue...
In today's digital world, blogging has become a part of most people's life whether they do it for their own personal pleasure or for monetary interests. If you are a SEO or Internet marketer, you can use your blog to promote your brand by giving insights into your products or services from a personal approach.
However, what most SEO's and general bloggers do not understand is that a blog is typically not intended to be read by the world's entire population. As much as you want to impress everyone, it is important that your blog is narrowed to your specific target audience. Below are some strategies you can use to create an effective, and more SEO-friendly blog which will actually be read by those you intend to reach.
One of the reasons why most of today's blogs do not have large royal readerships is because their creators write on topics which are very generic. No one wants to read something which looks like it was copied and pasted from another blog. The one easy way to ensure that your content is unique is by focusing on a specific niche. Try finding something which will be intriguing to your target audience and put a lot of effort in developing it.
For instance, if you intend to start a blog on cooking and recipes, go for a cuisine you like and stick to it. Not everyone who likes cooking blogs will be supportive about your choice but those who like it will remain loyal to you. Just to give an example, a blogger who has a passion for cooking can choose to write about Thai cuisine exclusively. This will help empower your SEO blogging efforts.
To make a web user who lands on your blog a loyal visitor, you have to engage them first. This will be done by loading the blog with rich media which include well edited images, graphic files and videos. Although it takes time and sometimes money to create rich media, in the long run this can greatly empower your SEO efforts. Statistics show that web users are more likely to read blogs which have an infographics compared to those which just have plain text. However, do not push yourself to uneconomical or harassing limits; just include what you can.
Just like your business logo, your blog is one of those things which sell you out to potential customers who are interested in your services or goods. To promote the blog and in so doing also promote your brand, it is important that you be active on social media. Social media platforms like Facebook, Twitter and Google+ have millions of users and although not all of them will like your blog, those who have a profound interest in what you write about will certainly want to know more about you.
It is also important to note that social signals are used by search engine algorithms and will be important if you want to increase your blog's visibility via SEO. Only some companies who offer SEO services are poficient in using social media to expand their search visibility. But again, with both social media and blogging (and SEO) - content is the bee's knees.continue...
Content marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.
Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).
The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).
This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.
The aim of every content marketing effort on the web is creating brand awareness. The best way for your brand to earn more respect and build a strong relationship with customers is to ensure the audience is engaged. This means that you should create quality, relevant and creative content that reflects the image of the business and connects well with your target audience.
Visually-based content, such as videos, comics, cartoons, infographics and images, has proven to be effective in engaging with the audience as it attracts an incredibly huge audience. If such content incorporates search engine optimization, their marketing potential will dramatically increase.
Content marketing offers a great way to promote a product or business. If you create great content with irresistible calls to action, people who read or view your content will most likely visit your website. This is a unique traffic as it is based on how well your content appeals to users. If you want to drive quality inbound traffic to your website, simply focus on informing and educating your target audience by addressing relevant topics, questions, concerns and issues. For instance, a plumber can create an article about the most common plumbing problems in homes.' This will drive traffic to the plumber's site as people would want to deal with the problems. Additionally, it will help optimize the plumber's overall web presence marketing.
Any content that goes viral is usually abuzz on social media. A popular content will attract a lot of links, making it have a considerable authority on the internet. SEO is based on the concept that an authority webpage will generate powerful outbound links. Most content marketing efforts use this effective SEO concept, commonly known as "link bait".
You can use your content as SEO link bait. All you have to do is create a great content, whether article, graphic or video, and then include a link to your site. If your content creates a buzz and many internet users link to it, your content's SEO value will become more powerful.continue...
There are many companies and individuals with diverse and adept capabilities in providing adequate ecommerce SEO services. For you and your ecommerce company to choose the people with the right SEO qualities, you need to ask them a few key questions.
You need to have the right tools for you to get the job done and the same applies to ecommerce SEO and website optimization. There are tools out there that are essential when it comes to providing sufficient SEO services for ecommerce sites. Here are some of those tools that are good for any company looking to be successful in ecommerce SEO. These include:
You can also try asking about the tools that firm uses for link or competitive analysis and keyword research. For instance, a good question to ask your ecommerce SEO company would be - what types of platforms are used to market and publish content?
Social media has a big impact on keyword ranking and any good ecommerce SEO company should take advantage of social media marketing. There are a few companies out there which have survived without taking advantage of the social media traffic but they can only do this for so long. Google+ will definitely change how optimizers have been working.
Google is working hard to ensure that it offers more valuable content through their search engine. The top rated ecommerce SEO companies out there are the ones which are able to share exceptional and outstanding content from their clients.
A look at the videos or content posted on social media will give you an idea of how good a ecommerce SEO provider is. Are they able to manage blogs by making sure that the material published stays fresh?
Talk is cheap so one needs to back it up with some hard evidence. The company you settle on needs to have some proof out there showing how they have been able to improve the search presence of their clients. Have a look at their portfolio and you will get an idea of how good they actually are. Find out about the clients they have helped out there by looking at their websites.
In a case where the company may not have the case studies available on their website, you also have the option of asking them to show you the good work they are doing with their current clients. You can try and gauge how successful they are with their strategies by looking to see how it has worked for other clients like you. Such proof will definitely give you the confidence you need to invest in a particular SEO company.continue...
The look of search engine optimization, or SEO, started out being heavily dependent upon keywords and the research of the effectiveness of the keywords. However, the effectiveness of SEO is taking an industry and user-friendly turn for the better (for users, that is.)
The results on the query page for using search engines will now be impacted heavily by social signals. It is not often that technology and the users are completely on the same page; however, when it comes to the impact of the proper social signals on the results of search engine queries, the public will be thrilled with the technological advancements with the use of Google’s hummingbird algorithm.
Hummingbird is a tool that is going to take social media signals and their positive impact on SEO to the next level. People will be able to benefit greatly from the convenience of more logical results, the better relevance of the items that are populated on the front page of the results from the SEO, and even the time saving effects of not having to sift through irrelevant results based on keyword stuffing.
If you are getting tired of irrelevant results due to keyword stuffing on articles, then you are going to love the way the future looks with the implementation of Google’s hummingbird and its optimization of SEO with social signals. The social signals that people give when sifting through results will help to add points to pages that are populated on the results page of a search engine inquiry.
Now users will be able to view a more logical presentation of results on the page that is populated from performing a search engine inquiry. This means that there will be a complete annihilation of the potential for users to sit and click on each and every link that is presented in an unsure attempt to hopefully find a solution for the inquiry.
This can be an extremely difficult waste of time for people to have to suffer through. Furthermore, while this is an inconvenience for people who are searching on his or her own personal time, it is even more difficult for companies that utilize the search engine results as a part of operations.
Companies can end up wasting a significant amount of money on the time that is spent sifting through the results page of a search engine inquiry. With Google’s Hummingbird solution, the algorithm will help to stop companies and websites from providing poor information and results through the soul use of keyword stuffing, and start leveraging social media for SEO.
Now with Google’s Hummingbird solution, companies and individuals are going to be able to take advantage of the fact that there is convenience of more logical results, the better relevance of the items that are populated on the front page of the results from the SEO, and even the time saving effects of not having to sift through irrelevant results based on keyword stuffing.
The consideration of social signals will help to make the results on the search engine results more streamlined, effective, and efficient for companies and individuals alike.continue...
Google has recently made social media essential for businesses today. If you want to increase rankings, keeping up with changes in SEO will help you use social media to your business's benefit. Google's algorithm has placed more value on social signals and valuable content when determining a website's search rankings.
A social signal is any action that would indicate a user as engaged with your content (i.e. a Facebook "Like" or Google "+1"). In simple terms, social signals are actions like users tweeting your link on twitter or liking your website on your facebook profile. Real social signals are indicators that your content is worth consuming and a clear indicator that your target audience finds it relevant and valuable
Today search engines focus mostly on the value of content and reputation of the publisher when ranking websites.
Social media provides many opportunities to business owners, from attracting target customers, advertising products online, reaching new markets among others.
Below are some of the marketing benefits of using social media when creating your SEO strategy
Matt Cutts, head of Google's webspam team, has been in the headlines lately in regards to the latest Penguin 2.1 update. It was at Las Vegas' PubCon 2013 that Cutts brought us all up-to-date on Google's plans for further development.
There are some fresh changes and updates that Matt Cutts proudly unveiled. Among the most important were the use of Knowledge Graph, Voice Search, Conversational Search, Google Now and Deep Learning.
Google is developing its knowledge on not just what we search but how we search. For example, Deep Learning concentrates on the relationships between words and tackles conversational questions used when searching.
Matt Cutts also spoke about the core quality changes to Hummingbird, Panda Softening, Detecting Boosting Authorities and Smartphone Ranking. Hummingbird will develop to concentrate on the content of a search request whilst Panda Softening will continue to be developed to bring some sites and content back.
Detecting/Boosting Authorities will be of interest to webmasters as this will recognise sites that have deep and specialised knowledge in other words become authorities within their fields. One disappointing feature of Smartphone ranking is that it still doesn't have flash but no mention from Matt regarding if this would change in the future. Whilst there has been quite a bit of discussion on the web regarding the effects Penguin 2.1 have had for webmasters it does look as though there will be further updates to Penguin to come.Whilst the aren't functioning that greatly right now, Query Algorithms will be targeting porn and payday loans sites to achieve better results.
Advertorials and Native Advertising also came under the spotlight with Google cracking down on those selling adverts that blend with content and 'dofollow' links. Whilst they may have their work cut out Google's monitoring of Spam Networks is progressing and they will be going through a list of spam networks listed that they will be investigating.
In the way that Google communicates with webmasters, Matt Cutts is pleased that Google continues to increase communication with helpful videos to show webmasters examples and methods to prevent malware and hacking and setting out best practice guidelines.
Google's main aim has always been to provide information for the globe and they will continue to give answers to specific queries. They are not going to ignore the growing mobile searchers either and encourage those that haven't already, to develop their websites for mobile users.
It certainly seems that Matt Cutts and the team at Google will continue to move things forward and with many developments on their way there should be a more content relevant search facility for all users.continue...
Many businesses today have started relying on content marketing to attract and engage target audiences. According to the Slide Share and Column Five Media reports, businesses are spending a quarter of their budgets on content marketing. And this is because of the kind of value that content marketing adds to your business.
For the obvious fact that many people rely on Internet to get information, businesses can benefit from content marketing by providing information related to their specific business.
Content marketing offers a spectrum of options. Content marketing offers many tools and avenues which help you market your business online. Some of the common ones are blogs, articles, press releases and white papers. You can choose the right kind of tool as per your purpose of marketing to build brand awareness or to generate traffic or leads or to drive sales. You can even use a mix of these formats, depending on how each format is able to meet your goal.
Content compliments your business. The main idea behind content marketing is to share knowledge particular to your business to help purchase decision-making. It also includes sharing expert ideas, opinions and information related to your business and industry. You can create two types of content for your business - content for website and landing pages (direct promotion), and informational content (indirect promotion).
Creating content for your website is a kind of direct promotion, as your web pages need content that exclusively describes your organization, operations, products and services. The content for website includes business description, product/service description, meta tag descriptions, titles, snippets, etc. This will help your website create positive impression as well as to engage and persuade potential customers.
It also involves creating content for landing pages and ads (banner, pop-ups, text ads), with the business/industry specific keywords. Good content with adequate keywords is an essential aspect of website development and helps you maximize your visibility in search engines.
By creating content on a range of topics related to your business, you are indirectly creating and spreading awareness on your products/services. This informational content for your business is generally used for your website's blog and resource center.
For instance, if your business deals with selling of a specific software and your content marketing strategy involves creating articles related to features of the software, check list for buying the software you provide, benefits of purchasing the software, statistics on the usefulness and purchase of your software, white papers on your software industry, etc. Any potential customer is attracted and impressed by the information given by you, will be definitely interested in doing business with you. Get creative and write blogs, articles, press releases, white papers related to your business to generate greater credibility.
The USP of content marketing is that it builds credibility of your business by gaining trust of your target audiences. This is because people rely mostly on industry experts' opinions, tips and suggestions for their information needs. According to Custom Content Council, 90% of the customers agree that custom content is useful and 73% of the people prefer collection of articles to know about the organization, rather than traditional advertisements.
Having said that, let us see how content tools help your business to build credibility.
Blogs and articles have content that gives all the functional and useful information about your products/services to your customer. You can even share your business experience in the form of opinions, ideas and suggestions through well-optimized blog posts and articles. If any of your targeted audience is in dilemma about the products/services you offer, blogs and articles will help him clear his doubts and understand your business well.
Press releases contain promotional content about your business. You can share developments, achievements or any other news related to your business through press releases. Press releases make your customer know all the latest updates about your business and also build trust for your business.
White papers, the research reports based on thorough analysis made by business experts, have great value. Generally, customers rely on this kind of content to make crucial decisions regarding making purchases or adopting strategies.
Hence, creating content specific to your business and then marketing it will yield reliable and long-term customers.continue...
On-page SEO is the process of optimizing particular sections of a page so that it tackles a specific topic. This makes it clear for search engines and it makes it easy for users of your website to get information that they are looking for.
When doing any form of SEO, particularly on-page SEO, it is important to balance the need of the users as well as the demands of the search engines. There are steps that you can follow to optimize each page on-page SEO for your website.
You need to review in order to update any outdated information. You should check the URLs, the description and description tags and Page titles to see if any of these need to be updated. Ideally page titles should be 70 characters while descriptions should not be more than 150 characters. Use keywords cleverly so that they fit in the description or titles as seamlessly as possible.
Reviewing will also help you to see the type of content that is on each page and the whole website. Ensure that content and words are not repeated, that keywords are not repetitively used but rather they are used in a sensible way to create helpful and useful information.
Review your current URLs, Page Titles and Descriptions to see if they need updating. This is part of the point of using a template like this, so you get a larger overview of the type of content you have on your website.
Another step to carrying out on-page SEO is to establish a value proposition. This means that each page should have a definition of what that page is hoping to achieve. Apart from high rankings, you should establish what the purpose of the page in the overall website is (for the user more than anything else.)
You should know you target audience as this will guide you when writing content and optimizing pages for SEO. If you have more than one target audience, ensure that the pages appeal to these multiple or different target audiences and the content should communicate. Expert SEO copywriters will thrive after learning about what the target audience is all about.
When writing a page title, it is important that you use the keyword contextually according to the content of the page. The page title (which should be under 70 characters in length) should explain the page in a glance as well as optimize that page. It's also one of the most important variables when establishing keyword relevancy for SEO.
The meta description should be a sentence with the keyword or keyword phrase that summarizes the content of that page. The meta descriptions (which should be under 155 characters in length) should not be repetitive of the title or page content.
You should keep track of the keyword in each page. It is more effective to use a keyword per page so that it forms as the topic for that page. The benefit of this is that each page is optimized as it should, it remains relevant to the topic and you provide quality information.
Good content should be useful, add value to the target audience and it should be clear. It is also important that you arrange your content in an easy to read manner. Use sub-headings and bullet points where and when you can, as this makes it easier to read. This aspect is an integral part of the on-page SEO review process that you need to do for each page.
Visuals and graphics tend to have much more impact especially when it adds value to the content rather than distracting from it. Use visuals and graphics to enhance the communication of the content of the page.
Visual content, such as video and images, can also be keyword optimized for SEO. This can be found in the file's properties, and should be optimized prior to being uploaded to the site.
Ensure that you have logically-placed links within your content. Links can be of other relevant pages of your website, or to your social media pages, for example. The organic SEO importance of this is it increases the possibility that your website will rank a top organic search. It also increases the overall click-through rates on your search results.
On-page SEO is meant to optimize the site overall so as to have more leads and traffic and then more conversions. You should have a call to action on each page where possible. It is important to carry out on-page SEO changes every so often so that your website is marketing your brand as it should.
Always make note of the changes and the conversion rates so that you keep track of what you are doing right and change what may not be working for you. This is particularly important when doing ecommerce SEO and conversion rate optimization.
For more insights on topics about on-page SEO and other aspects of SEO, explore various SEO articles here. The resource offered at Click Centric SEO share a wealth of information about ecommerce SEO and other niche aspects of optimization.continue...
Your blog is your story. It is a mark on this world that will imprint itself in the minds and hearts of many people across the globe. Your blog may also be your livelihood. In other words, it may be through your blog that you sell products online or participate in affiliate marketing thereby earning your daily bread.
You should therefore use every single opportunity to attract visitors to your blog. One of the most effective means of attracting people to your blog is through writing an engaging and alluring blog title.
Alluring blog titles can double (if not quadruple) the click-through rates on your blog posts. Here are a couple of tips on writing alluring blog post titles that grab your target readers attention.
A "working title" is completely different from a topic title. This is because a working title is not only catchy but highly specific to take action. A topic title on the other hand is a general idea of the content in your blog posts.
For example, 'Internet Marketing Is Profitable' is a topic title. Your visitor will know that your blog post is talking about the profitability of internet marketing. This is a general idea of a very wide concept.
It is also unattractive to those who may not have enough time to read blog posts. However, 'How To Profit Off Internet Marketing,' is a working title. It delves deeper into the idea of internet marketing's profitability. This makes it attractive to potential visitors to your blog posts.
Your blog titles and the respective blog posts to those titles should relate to each other. You should not overly exaggerate your blog titles only to have watered down blog posts. This is highly disappointing for your viewers.
Your viewers' expectations are set immediately they read your blog titles. They will not revisit any of your blog posts if you do not meet their expectations. For example, do not write a blog title that reads, 'Justin Bieber Releases a New Album' when you do not actually have the details of that new album. This is one of the key pillars of building a successful blog.
People will flock to your blog posts if your blog titles are unique from other blog titles carrying the same information. You do not have to sacrifice accuracy to get people's attention. All you need to do is to play around with words. Your words should make good use of alliterations, strong language and clarity in value.
For instance, do not write a blog title as 'Leaders of the World Meet to Discuss Economic Downturn.' Instead, write 'Economic Downturn: World Leaders Meet to Discuss Options.' The second title is more direct and straight to the point.
Remember, long blog titles are boring. No one will bother to click on blog posts that already seem too lengthy and unorganized. You need to keep blog titles simple, direct and interesting. You should also remember that search engines play a critical role in how many people actually read your blog posts.
You should therefore keep in mind all of the SEO keyword phrases in your blog posts and consider putting one or a few of them in the blog titles. This can increase your search engine rankings.
Optimizing your blogs title will help you optimize your blog posts for greater value, rankings, and exposure. This cohesive effort is what truly puts the icing on the cake for your overall blogging goals.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
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