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Embracing a Socially-Oriented Ecommerce SEO Strategy

Social SEO Ecommerce StrategyIt's been about 2 decades since marketing agencies started offering SEO services to different clients in order to help their visibility in the search engines. This is not a news to anyone working online and it became pointless writing repetitive blogs.

A lot has changed over quite some time, and if you're following updates coming from Google, then you'll realize your ecommerce SEO strategies are constantly evolving. Of course, if you are running a business that needs online attention, you'll first seek help from a SEO expert. But regular optimization is becoming outdated.

If you want to compete with big companies that have a brand to support their product your ecommerce business will be ruined if you don't look a bit outside of the box and find a new way to expand a bit more into their turf. You won't forget and throw away everything you did so far, you'll just need to upgrade your system a bit more and the results will be there for sure.

Adopting Social Strategies to Facilitate SEO Outcomes

If you consider yourself a serious entrepreneur with a strong desire to success with your ecommerce business you have to be present on well-established social media platforms. Social media goes hand in hand with SEO and just as marketable web presence optimization can affect your visibility in search engines. The quality of content on your page should be the same just as what you are currently doing with your SEO, but on the social platform this content can be made more striking.

When you are just depending on keywords, tags, and links, you can't be sure is your website visible at all and how high is rated in the search engine, but with help of social media you can aim more precise to your future customers. When you get enough attention with social media you'll get it on Google as well.

Establishing The Foundation to Your Ecommerce SEO'cial Strategy

First and basic thing you need to pay attention to when cultivating social ecommerce SEO strategies is a number of followers you have on your page. A number of followers can be picked by a simple campaign without any spam-like invitations. Other, a bit trickier tactic is using external links that are channeled through your social media.

Your social SEO strategy mission should be getting unique and relevant content from different sources leading back to you in some point. Using hash tags can be quite handy as well spreading the word even more. The more external links you have the bigger you get on Google's radar.

Another way to increase your size on the online map is also provided by social media which all have like, share, favorite, etc. options. The bigger engagement you have on every of your posts the bigger is the chance you'll be noticed by your search engine. In order to get more interaction, you can organize a giveaway which requires all of the options mentioned above.

Last but not least strategy you should try is local social media action and strategy. Of course, you would want a global success, but it's good to start with smaller steps through your community or region first. Targeting options provided by social media can be quite handy for this kind of approach. Once you gain trust from customers physically closer to you there is a good chance you will attract the attention of the outside world as well.

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New Google Local "3 Pack" Prominently Owning Search Real Estate

Google LocalThe former "7 pack" refers to the local search results in Google that are accompanied by the map and red push pins (often ranked from letters A-G). These listings, which appear above the organic listings and below the PPC ads, are now modified by the Google.

The common 7 pack of business listings, which includes the business name, address, phone number, and other relevant information when they are hovered over, has now been reduced to the 3 pack.

This change has been favorable to the Google in two ways. The local 3 Pack will be more conducive to the mobile environment. Secondly, the "carousel" 7 pack will be dropped out owing to its poor connections and relevance with the rest of the results in the search page.

How Local Search Marketers Can Adapt to the 3 Pack?

In the current trend, it is important for the local search marketers and SEO's to adopt various strategies in their marketing that will comply with the new change of local packs by the Google. The three main steps involved to get appeared in the local pack includes, owing the Google+ business page, optimizing the Google+ page and building a location page on the website where readers can land at.

Google Local 3 Pack

With the new change by the Google, it cannot be assured that the local internet marketers may find a place in the 3 packs during the search even when they are relevant. So, the local SEO's are required to make their websites optimized for local searches in order to sustain in the competing world. This is also important to get enough online traffic to the website. Some of the strategies of tackling with the new Google local 3 pack has been discussed in the next section.

Does Local PPC Have Greater Potential?

The option of PPC will be helpful in that they are proven strategy to increase the online traffic for the local marketers websites. This is useful especially in the cases where the business websites need to find a place in the top sections of web search results. It is obvious that the local SEO would not be able to find a place in the limited 3 packs of the Google.

Local PPC may be the best alternative option for the local marketers to progress in their business. It is also worthwhile to note that the top search result that will be seen by the users will be the PPC ads. The 3 pack is supposed to be the second to be viewed. The organic results come third in the order in which the browsers see the results.

This order is unaffected even if the keyword makes the local website eligible to be placed in the top organic position. So, PPC is sure to help in the business progress for the local marketers and SEO's. If that doesn't shake things up for you local search marketing strategy, then scope some other non-traditional strategies and tips below.

Other Considerations About The Google 3 Pack

The star ratings will play an important role for the local business people to boost their website traffic. Google has provided the option of selecting the businesses that are above certain ratings. The searchers are exposed to those businesses that have received high ratings from the customers. This could be the best strategy for the local marketers to grab more traffic to their websites.

If they are able to receive more ratings from the current customers, this can pave a way for their development. The sponsored results are also being considered as an alternative solution for displaying about the local businesses by the Google. These results will show up the various local marketers associated with a particular field.

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Cultivating A Socially-Integrated SEO Strategy

Social MediaIn the ever changing world of SEO, the on-site and off-site factors that contribute to a website's ranking has been constantly up for debate.

For example, while many people proclaim that EMD or Exact Match Domain may hurt your rankings, many believe that it helps it, and while many people believe that PBNs or Private Blog Networks are dead, some proclaim that it is alive and well.

However, there are a few on-site and off-site factors that can clearly increase a site rankings. One of those are social signals.

How Social Media Is Beginning To Have A Greater And Greater Impact On SEO

Google has always proclaimed, that as long as you provide valuable content to your visitors, your rankings will elevate. As such, they proclaim that the factors that effects a site rankings, are things that indicate that a website is providing value to its visitors.

This was the reason why link building had such a huge impact on a website's ranking back in the early 2000s. Essentially in their eyes, the amount of links that a website had coming in as well as the relevance and authority of those links, indicated that a website provided some value to its customer.

Social Signals

While it may be true that links still play an integral part in the SEO ranking process, many SEOs are realizing that Google has been viewing social media signals in the same light. Said in simple terms, social signals (i.e. Google +1's, Tweets, Facebook Likes, Shares, etc.) are similar to the role that inbound links played back in the early 2000s. In this sense, these signals defining quality content and websites as being valuable and the reason why it was so popular.

In short, Google is beginning to view the amount of social signals that a website has, as being another indicator that demonstrates the value that the website has to offer as to the reason why the content of that website is being shared.

Content Marketing

Due to this fact, many SEOs have come to realize that they need to create high quality content that gets shared. Said in simple terms, content marketing is not only a great way for SEOs to engage with their customers, but it's also a great way for them to provide expert knowledge which in essence can lead to a higher amount of conversation and retention rates.

By serving your visitors with great content, it can help to increase your CTR as well as to reduce your bounce rate, both of which are two additional factors that influence a website's ranking.

By updating your site with frequent and relevant high quality content, when keyword research has been conducted correctly for each content piece that you have on your website, it has a higher chance of occurring within the search results.

As far as social media goes, by providing great content to your audience, it has a higher chance of being shared by people which not only helps to raise the amount of social signals that your website receives which will furthermore help to increase its rankings, based on the fact that your content will be shared by people, it will help to allow for a higher amount of people to discover and ultimately visit your website.

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What to Know Before Hiring a Website Optimization Company

Website Optimization Hiring ProspectingUnlike SEO (which focuses on attain higher keyword rankings in search engines,) website optimization is continuous process of improving a website performance for both users and search engine spiders.

In essence, website optimization involves testing, marketing, and analyzing a site in order to achieve specific goals and offer a good user experience. Additionally, these processes can help influence fluid crawling and indexing of a website, which in turn can accelerate SEO.

Most businesses, whether they actually know it or not, need the solutions provided by a full-service agency that offers both website optimization and SEO to get the best value from their investment. So before making your first payment with an SEO company, or "web marketing company," understand a few essential pillars in hiring a website optimization company

The Basics

Most website optimization professionals often overlook critical elements that shape the new form of SEO and website optimization, including mobile optimization, review generation, citation optimization, etc. While these terms might be confusing to the layman, they are things to ask your prospective website optimization firm. Here is what you need to know before hiring a website optimization company in order to avoid confusion and inconveniences:

  • Past Clients & History of Success - A good and reputable website optimization should be in a position to freely share their past clients and the products and services they deal in. This will help you analyze their performance based on how their clients appear in search engine results. They should also give you their clients' contacts for verification that they truly did the work.
  • Website Optimization Strategies Employed - A good website optimization company will be able to share with you some of the strategies it uses and the duration it will take to achieve the goals. A good proposal should include your website's technical review, how the technical experts will improve the site's performance for better usability (i.e. faster load speeds, calls-to-action, easy of information absorption, etc.) as well as better search engine rankings (better crawling and indexing, minimized HTML code, etc.)

Links & Social Media?

A comprehensive website optimization strategy should also focus on link generation and social media. These approaches need to be taken very mindfully and with respect to Google's webmaster guidelines and overall best practices.

  • Adherence to search engines' webmaster guidelines - The optimization company should strictly adhere to the search engines' guidelines. Lack of adherence may lead to low search results or ban from search results altogether.
  • Web property ownership - Make sure you are the one who will own the site and not the website optimization company. The domain name should be yours. You should also ensure that you have website's username and passwords.

Honest, Communication, & Working Relationship

Honest website optimization consultants should also share with you the changes they make to the site (e.g. of addition of new pages, HTML code modifications, and re-designing of the site's navigation. )

  • Measuring the success of website optimization - The optimization company should have a means of tracking the site's performance after optimization i.e. increase in search results ranking keywords used to find your site etc. They should then share the data with you and use it to improve the site more.
  • Communication and reporting - You should agree on the means of communication with the consultant since you will be working together for some time.
  • Payments - You should find out the amount your website optimization consultant will be charging you and the criteria used.
  • End of contract - Make sure you retain the website when the contract ends. Ensure nothing changed in the website is altered or removed in the event of the contract termination too.

Search engines are a vital aspect in today's marketing world. Having a well-optimized website will be a major boost to an organization in achieving its goals. The website should be able to reach its target SEO objectives while performing optimally from a user perspective. All things combined, this is what cultivates a sound website optimization strategy.

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