Some people may know that Google Places Pages are now referred to as Google+ Local Pages. In addition to this, these pages are now integrated into Google’s new social media network.
However, most businesses do not know that they can now merge their Google+ business page to the local listing that they already had. Here are some of the things that you should know about these changes.
1. Google+ business page vs. Google+ local page: What is the difference?
The Google+ business page is technically a social media profile for your company. It is interactive with customers as you can post content and updates which can be viewed by people that follow your business. This content can also turn-up in search results performed by people who use Google+.
The Google+ Local page is a listing that is integrated into the search results. Not only does it carry basic information about the company, but it also includes its physical location, contact information, hours of business and more.
2. Which types of businesses can merge these pages?
All local businesses that previously had a local listing can now choose to either merge their Google+ business page or create a new classified page and merge that with their Google+ listing. It is important to note that these business pages are classified into the following: product, brand or company; arts, entertainment or sports; institution or organization. Non local business pages do not have the capability of currently merging their pages.
3. Is it necessary to merge the pages?
It is not mandatory to merge your pages but by doing so you have a variety of new tools that will enable your Google+ listing to be all the more dynamic. This makes your page much more engaging to people who visit it. In addition to that, merging the pages ensures that your listing shows up in Google search results as well as in Google+ searches. This increases your online presence and also provides a lot more information to current as well as potential clients.
Users will get to see information about your business, as well as the content that you post. Merging your pages is also a convenient option for you as you now get the chance to monitor these pages from one location which is known as the Google+ Pages admin page.
4. So how do I get started?
To begin with, you would require a personal profile on Google+ that is associated to your email address. This profile is what will be used in the creation of your Google+ business page. Once this is done, log into the account and select “pages”. You will then get to a section named “manage your pages”.
Here you can choose to create a new page or choose the page you would like to manage. Next you should follow the prompts that come up to either create a new business page or to begin merging the existing pages that you have. Once you have verified everything, you will receive a postcard from Google for you to confirm the address on the listing. After confirmation you can then begin setting up the new page and updating content.
Whether or not your company is fully engaged with social media marketing, it's important (at least for SEO and general web marketin purposes) that you business respects Google+. Read our blog post on how to attract more Google+ followers to learn more.continue...
Google+ is one of the fastest growing social media networks on the web. One of the greatest advantages of Google+ over other social networking platforms is that Google+ is integrated with several other of your Google accounts and products. This makes it an attractive social network for those already engaged with Google.
Additionally (and perhaps more powerful from a SEO and Internet marketing standpoint,) Google+ activity can pop-up in Google's search engine results. Although this only really occurs with individuals who already have an established Google+ account, the fact that social activity is being integrated in search is serious game-changer that must not go overlooked.
So like any social media network, having a strong following is important make a big impact, especially for businesses. In this blog post, we share with you 5 tips to attract a stronger and more meaningful Google+ following.
Writing and sharing posts on a consistent basis is important because it shows your followers you are engaged. This can significantly encourage recommendations and attract more followers. Additionally, sharing content is also an effective SEO tactic, for you posts have the potential to show up in the search results. It's important to keep in mind that your posts should be of valuable to your audience. Give them something that they'll appreciate and respect.
Making posts public leads to want maximum exposure. This is because sharing to the public means everybody on the Internet can view them. There is a great chance that your posts will go viral if you share them with the public. An alternative to this is sharing your posts with “Extended Circles”. This means your posts will be shared to all your followers and the people in their circles. The people in your followers’ circles will be able to view your posts in incoming streams.
Once you have added the people you know, add the people you do not know. Follow such people as Google insiders, celebs, authors, and Google community managers to increase your chances of getting a great following. Avoid the temptation of joining everyone on such lists. Only add people who you are interested in. Talk to the people you add, comment on posts in their profiles, and +1 to the posts you like. This will endear them to you and this will increase the chances of their following you back.
Ensure that people can find you easily on Google’s profile search. Also important is ensuring that people know what you are about the moment they see your profile. Go to the site’s privacy settings and turn off the parts you wish to be public. Upload a nice picture since people respond positively to images. Come up with a mini-bio describing who you are. In the mini-bio, describe what types of things you are involved in, as well as your interests.
Hangouts allow up to 10 people to participate in the same video chat. This feature is immensely popular for 1st Gen Google+ community, and you should take advantage of it to attract more followers. Use Hangouts on Air, which is available to some business pages only, to connect to like-minded persons. This ensures you have quality following, not just quantity following.
So whether you're involved in social media marketing for ecommerce or operate a small business, the benefits of using Google+ are huge for companies of all types. And they just keep growing, too.continue...
Social media marketing is a powerful channel to promote a business on the web. For small businesses, social media is the glue that helps to support local brand awareness and customer loyal.
According to statistics from Pingdom (popular social media monitoring website:)
• The proportion of male and female social media use is almost the same (47% for men and 53% for women).
• 61% of people on Facebook are mid-aged or older (the average age is 37).
• Individuals between the ages of 18 and 24 do not dominate any particular social networking website – they are spread all over.
Given these statistics, small businesses have a lot to gain by taking the time to discover which social media marketing channels best suit their business and customers. By failing to use social media, businesses can lose out on an effective way to acquire local customers and build a strong community of valuable relationships.
To help give your small business a boost in social media marketing, below we share with you three tips to get your campaign going.
Whichever social media channels your business takes on, your campaign will be greatly improved by enticing your customers with a product/service that is not readily available elsewhere. You could also offer such exclusive offers as weekly coupons and free shipping to your fans or followers. The idea is to use social media marketing to incentivize your audience with something of value.
Knowing what your competitors are doing will help you come up with a comprehensive strategy. Analyze the presence of your top competitors and take into consideration the follow factors:
• The social networking sites where they are active
• The content published on these sites
• The number of views/fans/followers on each of these sites
• How specific programs, products, or events are promoted
Once you get your social media marketing campaigns underway, always keep top of mind the interactions you have with you customers. Even if it's a one-to-one interaction that seems small, listen and empathize with every individual customer that chooses to communicate with your company. If someone makes a comment or question, promptly address their inquiry in an appropriate manner. It's remarkable how special and individual feels when a business takes the time to respond to their post.continue...
Local search is an SEO (search engine optimization) facet that targets a specific geographic location. Targeting a specific locality is advantageous in that you will advertise to people who are more likely to buy from you. When it comes to Internet traffic, quality beats quantity every day.
So, how do you optimize for location? The theory of how this is done is not very different from how SEO of websites and blogs is done. The only major difference is that the actual practice is much more focused. With local optimization, optimization is not simply for your targeted keywords or keyword phrases. Emphasis is placed on ensuring that your brick & mortar store and the site come together in an easy-to-follow manner.
Local search engine optimization techniques are aimed at getting your name, your site, and your business in sight of the most likely users of such information. These are the people who are located near where the brick & mortar store is located. Local search can be taken to be the online version of the Yellow Pages. An example of how local SEO works is that if you have a restaurant in Boston, Massachusetts, potential clients who do searches with the keyword “restaurant” followed by a local area modifier will end up getting your website as one of the results. They will also get a list of restaurants in the area on Google Maps.
Google is now penalizing websites that are over optimized. The recent Panda updates mean that the best option if you want a high ranking is to focus on great Web experience. This means greater social and local experience. Local, targeted search engine optimization is popular with small business owners since it allows them to compete favorably with larger competitors.
Do a simple search with the type of business and the local area modifier. You will find that the results, which will dominate the first page of the SERPs will be businesses that are listed with Google Places. Given this fact, it follows that incorporating local SEO techniques to your campaign will come in handy.
It is important that you know different effective local SEO strategies and tips that will increase your ranking. There are many businesses that are trying to do the same and it therefore follows that getting a high ranking is easy. There are several strategies that have been tried and tested over time and that are guaranteed to improve your ranking in no time.
There are several business directories, among the most popular being Google+ Local, Yelp, InsiderPages, YellowPages, and FourSquare. Get listed in as many of these business directories as possible. Listing in most of them is free of charge.
Business directories are great in local SEO promotion since they increase your business’s visibility. They also help in the increasing of the ranking of your website in SERPs. For instance an Illinois directory would benefit your local Illinois business's SEO efforts due to local relevancy. Also look for categories that are related. So if you own an Illinois SEO firm, seek categories around Internet marketing and SEO companies. Strong directories like Google Maps will increase your ranking on other search engines such as Bing, Yahoo!, and MSN.
Of all these business directories, Google Places is the most effective since Google is the most popular search engine and listing is free of charge. All you should do is create an account and provide the information required. You are allowed to include a brief description of your business and to provide a link to your site.
Keyword optimization is one of the most effective search engine optimization techniques. This is also true for local SEO. Keyword optimization means having the right keyword and using the keyword optimally. Optimal use of the keyword means having the right keyword density when doing SEO copywriting. Overusing the keyword will lead to accusations of spamming and under using the keyword will not give you the desired results.
Keywords are what search engines use to determine your ranking in SERPs, among other factors such as link building. Keyword research helps you get the most effective yet least competitive keyword. You should also ensure that the wording and arrangement of the keyword leads to different results in SERPs. As an example, Boston local SEO will give you different results from local SEO Boston. There are several keyword research tools that you could use to come up with the best possible keyword.
Encourage users to leave reviews, be they good or bad. This will help build a positive reputation. User reviews are also important in local SEO. Potential clients use reviews to determine the appropriateness of your products/services. The feedback you get is important because it will help you with such things as product development.
Human beings respond better to images than to text. A high quality image of your business premises will go a long way in enhancing your reputation. It is possible to optimize images for search engines. To do this, have your keyword in the image title through an image Alt tag.
What is the impact of local search in your local business?
Google understands that most people who are searching for businesses want results for businesses in their neighborhood and this is the reason why there is even a map for local businesses in the first SERP. Take advantage of this and list your business and use keywords that have a local area modifier.
According to recent statistics, 20% of all searches are local searches. You should optimize your website for local searches because you will be able to compete with larger competitors in your area. There are precious few other opportunities to compete with them since they have more advertising dollars to hire a highly professional SEO expert.
Local SEO is important because you will be exposed to a bigger audience given the fact that most people today are doing product searches over the Internet. The increased traffic will translate into more sales. Do local SEO as part of a larger SEO strategy for the best results. Consider such website promotion methods as email marketing, social media marketing, and link building.continue...
With the recent Panda updates, it is clear that only natural links have a future in search engine optimization. One of the most effective ways of creating natural/organic links is through the generation of quality content.
If you want success in your SEO campaign, you should be very careful when undertaking keyword optimization of your website. Keyword optimization means using the right keyword in your copy and shooting for the ideal keyword density.
However, keyword density is no longer important as quality content. In fact, too high a keyword density can result in your website being penalized. It’s thus critical that you write great content with a natural flow and only include keywords when appropriate.
There are however many places on a webpage that are essential for keyword optimization. That is, the inclusion of targeted keywords is still paramount in select areas (which we define below.)
1. Have keywords in the title of your Web pages. Use the Title Tag (whose syntax is) for this. The title for each Web page should be unique and it should not be more than 60 characters long. This is because the major search engines only display 65 characters in SERPs (search engine results pages). If possible, have the keyword in the beginning of the Web page’s title, but do not force matters. If you force matters, the title will not be relevant and user-friendly enough to attract clicks.
2. Use keywords in the page copy. This means there should be a correlation between the actual content on the page and the page’s title. Fight the temptation of forcing keywords since the content should be as natural as possible. You should also avoid overusing keywords since this will be taken to be keyword spamming. Try synonyms, similar/related words, and plural and singular forms of the word.
3. Use keywords in the external link anchor on the actual URLs of the Web pages and on your Web pages. This will help establish keyword relevancy for SEO.
4. Use keywords to create unique Meta descriptions. Try to keep each Meta description under about 160 characters. Although this will have minimal impact on your keyword rankings, the Meta description will be under your title in SERPs and it could therefore improve the click through rate. 5. Use Headline tags to break down your content. These tags start with <H1> and end with <H6>. Use CSS for styling. Include your keyword in the Headline tags.
6. Use a keyword in the title of all the images used and also in the Alt property and the caption of the image.
7. Have at least one image per Web page. The image should be relevant to the targeted keyword on the Web page. The image could be a statistic, a graphic, or a visual representation of the topic.
8. Use keywords in bolded text (whose syntax is keyword) and in italics (whose syntax is keyword).
9. Use keywords in lists, be they unordered or numbered.
10. Try to ensure that the page copy is at least a hundred words long. The best pages that rank well for organic SEO are typically over 200 words long.
Well there you have it. Your ten essential SEO copywriting tips. If you have any additional tips that you'd like to add, let us know in the comments section below.continue...
Search engine optimization (SEO) is important because it helps your website get high traffic. However, what's more important than just traffic is realizing conversions.
Conversion rate optimization refers to the processes of improving a website to maximize its potential to convert visits into sales. This is one of the best ways to improve website performance and ensure visitors have meaningful experience.
The investment in conversion rate optimization is particularly beneficial for enterprise-level sites as well as small business marketers with simple websites. Such services are ideal after investing in organic SEO, Pay Per Click (PPC) advertising, or other forms on inbound marketing.
Below we offer several tips to help you learn more about conversion rate optimization:
Content is king when it comes to both SEO and conversion rate optimization. Your content should be concise and clear, and speak directly to your target audience. Google Analytics now offers content experiments, which enable marketers to test variations of webpages using different content structures. This is an ideal tool for conversion optimization.
By putting yourself in your customers’ shoes, you can better learn and appreciate the requirements for action and a successful conversion funnel. It will also help you realize what exactly has to be done to the website to better its overall usability. It is only through putting yourself in the shoes of your clients that you will determine if the expectations you have set are realistic.
Try testing the ideas of your competitors, especially those who seem to have a stronger online presence. If you have a truly successful competitor, try adopting this strategy, but note that no two sites work the same and you should therefore customize such strategies.
Many Web users want to solve their own problems. Some do this to save on phone call costs and for the convenience that this offers. Cater for such customers by having comprehensive FAQ sections and download archives, by offering video tutorials, by responding through social media channels, and through public service messaging. This can be very helpful to improve SEO for ecommerce sites.
Conversion rate optimizations will only be possible with targeted individuals. You could get targeted individuals through CRM data. Augment conversion optimization based on such customer groups as customer tenure, lifelong values, and recommendation likelihood.
Note that urgency and incentives only have short-term benefits, but they can have a negative effect on your lifetime values. Most promotions do not lead to repeat purchases and you will be forced to offer more unprofitable promotions to sustain your traffic.
If you'd like to learn more about conversion rate optimization, visit the web optimization company the Web Presence Group. There you can find a wealth of articles and services that focus on website optimization and conversion rate optimization.continue...
Many online advertisers overlook the Google Display Network (GDN) in their Pay Per Click advertising campaigns. The reason for this is because:
* display advertising takes unique perspective and overall strategy
* understanding how to effective advertise using the GDN requires learning and experience
* marketers are intimidated by the display network from a budget standpoint
When used correctly, display advertising via the GDN can be a momentous game-changer for your PPC efforts. And because its less popular than paid search advertising, there are more opportunities to capture market share and beat out your competitors.
In this post, we are going share some hints to using the GDN and how make your display advertising campaign more profitable.
There five primary forms of display ad targeting when using the Google Display Network. Some of targeting methods work better than others. We go into detail about each below.
After choosing keyword targets for a display ad group, your ad will be shown on related webpages that have those keywords in the copy of the page. This one of the least effective techniques, for it offers little control over your ad placements. Hint: The fewer keywords in a display network set or ad group, the better. Also, use negative keywords very carefully and sparingly
Here you can select the type of sites as well as specific webpages you want your display ads to appear. Placement targeting gives you more control over where you want your ads to appear. Hint: Regardless of how attractive some of the suggested placements are based on high traffic volumes (e.g. Mapquest.com,) never run your display ads on these sites. These sites are too broad, however Google will suggest these placements for all types of categories.
As a great alternative to keyword targeting, PPC display advertising via topic targeting is simply based on various categories. Here you select from a hierarchy of various topics in which sites are grouped in. Hint: Pinpoint the most focal or niche topics to start and delve into broader topics to expand your reach.
Perhaps one of the most powerful methods is using interest targeting. Based on all of the information that Google extracts from it users (via Google+, Gmail, etc) you can display your PPC ads according to certain interests. This offers a high degree relevancy when advertising your target markets. Hint: Try using an emotional approach with your ads when using interest targeting. Craft ad copy and visual elements that really stand out on the page.
Remarketing is practice of serving an ad to someone who has already visited your website. Although this requires a bit more effort and strategic execution, it can be highly effective for ecommerce PPC and other situations where a 'follow-up ad' might be appropriate. Hint: Remarketing using the GDN can be intrusive if overused. Be sure to schedule your ad frequency to display at appropriate consistencies. Many display advertisers will agree that interest targeting and remarketing provide the highest CTR rates and overall success. We suggest evaluating your overall Pay Per Click advertising strategy, along with your target market, and plan a cohesive approach that offers the best results.
There's a lot that goes into display advertising using the GDN. What types of challenges do you commonly face? Let us know in the comments below.continue...
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