Most local SMB's are starting to realize the importance of SEO to be competitive in their local marketplace. However, few of the companies are taking the proper approach to generate sustainable rankings and lead-generating results.
Whether or not you're working with a local SEO company or handling all optimization in-house, below are proven SEO tips that you (or your local SEO company) can employ for better results.
Keywords are the phrases that customers submit on major search engines while looking for your type of business or service. The trick to doing keyword research is to keep it locally-specific to your area, so instead of research keywords like "chiropractor," you can try researching keywords like "chiropractor in Berkeley CA".
By signing up for a free Google AdWords account, you are accessible to the Keyword Planner tool where you can easily explore the number of average monthly searches a keyword phrase gets. From this information, you can optimize your content appropriately.
In addition to researching localized keywords, such "Berkeley chiropractor" or "chiropractors in Berkeley CA," try adjusting the Google AdWords Keyword Planner to your local area (i.e. so it only show's data reflective of search volume in Berkeley, the Bay Area, or the entire state of California,) and see how often general or broad keywords are searched per month, such as "chiropractor" or "chiropractic". Get started by visiting the Keyword Planner on Google AdWords.
You probably have a nice looking website for your business, congratulations for that, but is that enough to bring you clients? The bad news is, NO! There is more to be done. A well laid strategy to generate quality and consistent content and get it out to the world is your only bet for success. Increased ROI, increased authority and brand awareness, lead generation, backlinks and greater traffic are some benefits of this strategy.
First, do thorough research of your client industry. Get enough information help plan for your blogging and the general marketing piece. Secondly, together with your team, brainstorm and get solid campaign ideas. Next, create relevant content to include videos, written posts, quizzes and reports. Finally, do a strong willed campaign on social media. Relentlessly plaster this content on every social platform.
60 percent of clients will discover your business through your online profile. Even you depend on offline referrals, most of these prospective customers will do an online research of your business before making a deal. With that in mind, lack of reviews or negative reviews will plant a seed of doubt in prospective clients.
Creating an offline review-generation strategy will go a long way into feeding your business with great links. Enlist incentivizing and creative ways to solicit for reviews from happy clients. Having a reputation marketing strategy will also build a strong name for you.
This is a very simple and effective manner of attracting clients to you. It is an effortless way of ensuring you do not spent your entire day leafleting at the local area but rather in the therapy room doing what will really fill your bank account. It is an invaluable way of exposing yourself in places sought by prospective customers hence building your brand in the industry.
Looking at it from a technical perspective, industry specific directories have a higher chance of appearing on top search engine searches hence boosting the number of would be clients clicking through your profile. The quality of the increased SEO rankings and citation is undisputable.
Creating a Google+ Local page offers many benefits to local SMB's. In doing this, you give Google the correct information about your business. When a client does a search, it is easy for Google to show your business directly on both the Google search and Google maps. This also serves as a citation and social media platform that can also help supplement your local SEO and inbound marketing efforts.
Without marketing strategies like SEO, a business would be hard pressed to survive in today's digital age. SEO is the bloodline of digital marketing a the power of search engines connects customers actively seeking a certain business, service, or solution with the brands that can provide these services. Start implementing these proven SEO tips today to increase your Google ranking tomorrow.continue...
Developing mobile landing pages is key to garnering the greatest value from your mobile PPC traffic. To effectively convert smartphone searchers who land on your site, you need to address a few common elements of PPC optimization.
Below are 7 actionable PPC optimization tips you can use to increase conversions on your mobile landing pages. Think of these points as mobile conversion rate optimization, or CRO for mobile PPC advertising.
Avoid words such as "that", "who" and "which" and instead rewrite the sentences more succinctly. Use fewer words and avoid paragraphs that are full of filler text. Write freely and naturally, and then proofread your work, removing any jargon.
We often end up with up to 70% fewer words than the ones I began with. It is always possible to say things more briefly. Like instead of saying, "40 of the firm’s features." You can state "Over 40 customizable features." In essence, being succinct is very important of PPC optimization of landing pages, as well as ads, especially if you're doing ecommerce PPC management.
Paramount to PPC optimization is using bullet points on both regular landing pages and mobile devices will ease the readability of the pages and communicate advertising messages more efficiently. Another advantage of numbering is it makes pages less cluttered by ensuring there is less white space. Less white space is essential because it lessens cognitive load therefore allowing page visitors to make any buying decisions more effortlessly.
For the mobile contact submission forms, any mobile PPC optimization strategy should limit short forms three to four fields and a clear call to action. These forms should be easy to fill and understand.
We decided to add this point because this is the most common mistake most of the marketing companies use to advertise products in the market.
For example "Best TV in the market." Which benchmarks did you use to determine that your TV is the best in the market? It is advised to be more descriptive, direct and clear. Make sure you avoid vague and meaningless words. Corporations that prosper state the advantages and benefits more concisely.
Fast loading pages are vital and are now considered best practices for mobile landing page optimization. The faster, the better. A page that loads under 5 seconds is always preferred. With the improving technology, mobile devices can multitask a good deal e.g. listening to music and at the same time texting. So if your pages load slowly, people will leave your page and visit another site or go back to their previous task.
Legibility is the most vital tip. The font on buttons and pages of mobile devices ought to be large enough for visitors to read without zooming in. Mobile buttons should be big so that it is easy for any visitors to click and take action swiftly as they are designed for the human finger and not a mouse.
You can also link your clickable information to your primary conversion event. For example, you can have a click to call number for people to buy something over the phone. This is purely ensuring that your mobile landing pages are responsive.
Avoid confusing visitors with many calls to action (CTAs) and instead have a single solid one for your landing page. If your page has more than one, ensure the main CTA is accessible and plainly visible at the top of the landing page. Secondary conversions such as "Application Download" should be further down the page.
For the B2B business, it is a little bit different. Your landing page shouldn’t have any other conversion points apart from the main call to action. The number of conversions you get will be few if you have several CTAs. In short, one clear CTA is vital to optimize mobile landing pages for greater conversions and sales.
Incorporating benefits is also a highly recommended strategy. Offer benefits such as "Try this product for free for 15 days." Add a phone number to your CTA button if applicable to your business. Phone calls will lead to higher conversion rates as compared to online conversions.continue...
The basic fundamentals of Search engine optimization (SEO) are constantly changing. If you are a site owner, only an experienced and savvy SEO professional can accurately assess your website. You can use free tools to conduct your own SEO site audit, but tools and data can only provide so much.
If you opt for the services of SEO companies, reliable providers should have a basic framework on how they will organize SEO site audits and deliverables to prospective clients. So below, we outline five key concepts that digital marketing companies and blooming SEO companies alike should cover in providing comprehensive SEO site audits.
If the popular search engines can't crawl and index a given website, they can't list it. A comprehensive SEO audit should therefore verify primary codes that support any site. A professional SEO company should:
Almost every website online has some duplicate content. Some have some content syndicated from other sites. The audit should advise on the use of canonical tags to save such sites from penalties.
This is important because XML sitemaps give the search engines the relevant information, as well as page rank. This also includes public pages to be crawled and when last the pages were updated.
How fast or slow a site loads is important. Slow websites will send visitors away while those that load faster can give any site a ranking bonus.
This is a key aspect in SEO site audit because links leading to any website can also influence its ranking. If links to a site come from poor quality websites or unrelated sites, it damages the site's SEO.
This part of a professional SEO site audit checks whether visitors find the website easy to use.
Every website is different and so is navigation structure. Whether the site's menu is fancy or uncomplicated, the audit should consider whether visitors can find what they are looking for.
Links to other pages on the site are great for reducing bounce rates and keeping users engaged. SEO professionals should ensure that pages are not saturated with internal links and such links should also not be blatantly optimized.
This is an organizational system that allows URLs for related pages to be grouped. It is a logical approach that SEO companies should use to structure websites well especially retail ones. This will help users to narrow down from a general category like "Shoes" to a specific category like "Men's Slippers."
This will enable HTML tags to effectively inform search engines about specific details. Schema markup will help search engines index any site more accurately. It also helps create rich snippets to help visitors find what they are looking for.
A comprehensive SEO site audit should analyze the content on all pages and provide valuable SEO guidance. Key on-page SEO aspects include:
Title tags are often helpful especially if they are concise, unique, and descriptive.
For many users, this often decides whether they should click some links or pass them up. Since page titles and URLs can be misleading, a good Meta description shows the user precisely what to expect on the page.
Header and sub-header tags contain text which should be optimized and not just for the reader. Headers with keywords will become categories that search engines can easily recognize.
How a page is laid out is also key factor SEO professionals should consider. Do the pages help search engines recognize onsite content? The audit should evaluate overall design, including calls to action and ease of use. Ideally, pages should flow naturally.
Whether content is customer or industry focused or brand specific, a comprehensive SEO site audit should analyze content for value and consistency.
A professional SEO site audit should consider aspects like keywords, Meta data, back linking (incoming and onsite links), navigation, content and user experience. The purpose of a good site audit should be to identify key areas on a website to immediately improve its organic search engine visibility. A Traverse City SEO company that addresses these essentials adds a great value to any site owner.continue...
The right expertise, skills and knowledge are the elements most critical when it comes to ecommerce SEO as it is undoubtedly, a difficult and complex subject. This creates the need to hire the expert services of an ecommerce SEO company to make an ecommerce business successful.
Apart from the services offered, the correct approach and reasonable pricing also influence the credibility and popularity of a company for ecommerce SEO services. Here are the top five ecommerce SEO companies in review.
Boostability was founded in January 2009 with an aim to create effective yet affordable SEO services for the small scale businesses.The company believes in delivering precise, pristine and perfect SEO to their clients. They follow a crisp, step-by-step route to increasing the traffic and visibility of a website, thereby increasing its rankings.
The company offers services include great search engine optimization techniques as well as local SEO and social media optimization for small businesses in order to boost their trust among potential customers. Additionally, the company also offers a free analysis.
Instead of offering template based campaigns like most other similar companies, Click Centric SEO develops custom ecommerce SEO campaigns designed specifically for ecommerce websites independent of their type and size.
Apart from expertecommerce SEO services, the company provides professional assistance in content marketing, PPC advertising, email marketing, social media marketing as well as web development and web design. The best part is a free SEO audit, which is then followed by a review of the content, backlink profile, keyword usage and authority of your site.
WebPageFX is a company based in Pennsylvania that proudly proclaims itself as the top SEO company and the 2013 tech firm of the city. In addition, it is an Inc. 500 fastest expanding company.
Although some of the services of the company are several years old, they offer a huge number of services, at the same time being honored with awards, achievements and recommendations. Its quite an afforedable SEO service, offering their cheapest SEO package at $600. WebPageFX assures top-quality services helping businesses accomplish their dream targets.
Crossing a revenue of over $10 million in 2014, WebiMax is a remarkable digital marketing company that has completed over 600 campaigns. The company adopts a unique approach and strategies specific to every campaign crafted by a team of skilled professionals.
WebiMax complete service package covers SEO, social media, paid search management, reputation management as well as web design and development. WebiMax makes a mark in all aspects critical to the visibility of a website, whether its analyzing the site's technical elements, creating on-site and off-site content or designing unique link building tactics.
Running SEO campaigns for large as well as small Ecommerce businesses, Blue Acorn offers a complete team of SEO masters to work with utmost dedication on every campaign.
The company provides 3 different kinds of ecommerce SEO services clubbed into three Tiers including keyword analysis, SEO audit, on-page analysis, competition analysis, analytics analysis, monitoring and tracking, strategy execution, monthly analysis and reports, ongoing SEO adjustments, online PR campaigns and content creation. The company also assists with email marketing, PPC campaigns, social media campaigns andaffiliate marketing.continue...
In the early internet days, optimizing a website for search engines was centered on simple elements such as website design, backlinks and selection of keywords. Today, there are a plethora of factors that dictate Google algorithms and page ranking. Over time, Google has evolved search results to make them more socially integrated.
Web presence optimization (WPO) is slowly replacing search engine optimization (SEO). Put simply, WPO is the practice of enhancing and promoting your online brand to reach more people through upping visibility, recognition and awareness.
Web presence optimization is an all-encompassing approach with the aim is to have a wide and a consistent presence across all web aspects. To this end, SEO is an important part of WPO. WPO strategies focus on content marketing, PPC advertising, social media campaigns, search engine marketing and website optimization.
WPO was born from a number of factors. First off, the upping number of websites, blogs, pages and the content on social media elicited the need for a more holistic approach. This means that a lot of content is published online daily. For search engines to give accurate and fast search results, they have had to tweak their algorithms to wade through the content. This has in turn made the process of optimizing for organic search results more complex. However, the trick is combining a number of tactics and strategies for long term results.
Secondly, the upping number of websites and blogs has escalated competition between them. All webmasters spend time on analytics and spend money on optimizing their web design and expanding their web content marketing. They understand the importance of visitors finding them naturally and thus they update their sites each month.
Lastly, there is social media. Ever since social media entered into the search engine mix, the way websites are optimized has never been the same. The way webmasters share information has changed. This and how search engines have changed to accommodate social media in their search algorithms makes social media a crucial tool in web presence optimization. One advantage of social media is the fast, instant, delivery of information. Besides, social media sites sometimes rank higher than the actual business site.
Webmasters need to understand the SEO changing landscape and change the way they use resources to optimize their websites. Businesses applying the conventional SEO strategies are being left behind as those applying WPO strategies are jumping on top of the roof. A high number of WPO specialists is cropping up to help businesses grow their brand online.
Basically, WPO has three main objectives. First off, it increases the opportunity for people to search for your brand or your principals online. Secondly, it ups the opportunities of people searching for what you have to offer and lastly, it increases the chances of people searching for where you are or where your products can be found. To this end, webmasters need to understand how to win “the who”, “the what” and “the where”.
If you're interested in learning more about web presence optimization strategy, or to find out more on how get trusted services in optimizing your brand's web presence, visit www.webpresencegroup.net. The creative team at the Web Presence Group offers niche solutions in web presence optimization and website optimization services.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
A variety of software, tools, blog articles, learning resources, and services for SEO.
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Graywolfs SEO blog from industry professional Michael Gray
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