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An Inside Look at Google's RankBrain Algorithm

Have you heard about the latest in RankBrain? Do you know what RankBrain is? Time to take a look at the new search engine algorithm mechanism by Google, RankBrain -specifically the search engine ranking factors associated with RankBrain. Also take a look at how this might impact SEO.

Google RankBrain: What Is It?

RankBrain is a system of machine learning which is actually an artificial intelligence system. Artificial intelligence or AI is the term that refers to intelligence performed by software or machines. In basic terms and academic terms it covers the study of creating software and computers that have the capability of intelligent behavior.

Specifically, RankBrain is the AI system that helps process results of search for Google. It was confirmed to be in use by Google on October 26, 2015. The purpose of Google RankBrain as with most new algorithms by Google is to provide more relevant experience for the users. In this case in the area of providing search results.

Google RankBrain & SEO

Is Google RankBrain important in the SEO community? According to published interview RankBrain is only behind links and content for importance in the ranking algorithm. In the world of SEO or search engine optimization this makes it the next most important thing to consider after rank and content for ranking in Google search results.

A quick breakdown of RankBrain. It embeds a wide amount of language into vectors. Basically the benefit of RankBrain is it uses artificial intelligence to guess what phrases or words mean when it encounters phrases and words that it is not familiar with. This is great for efficiency especially in the area of search queries it has never encountered before.

If you are into SEO marketing this will only dovetail searches into existing searches that contain new phrasing looking for the same things. RankBrain will guess at the meaning and send them right to your SEO site based on artificial intelligence. With that said, best practices of SEO will still hold true for performance in ranking. Let's take a look at a few of the latest best practices. SEO improves your efforts by targeting the specific areas that specific search engines find the tops in importance.

Google RankBrain Algorithm Factors

The AI of RankBrain just channels new phrasing down this same road with mathematical guessing. Here are some factors that all search engines examine for ranking purposes. What does the profile of linking look like for your site? Is it providing value to other users of the web? Does your site's content provide unique, relevant, informative, and authoritative content? Keeping these things in mind will help you in keeping best practices for optimum in SEO performance.

Another thing to consider is your site's structure. This will influence factors that affect your SEO site's rank. Things to consider are speed of loading pages. The design and structure changes the quickness of upload. Keep this in mind early and keep it updated often especially in relation to your closest competition.

Another structural factor to consider is your navigation. Is your site easy to get around? Click through? Find what you need? This type of site architecture examination will help you make sure you are getting the most bang for your buck. Lastly and most easy to fix is the elimination of broken links. Keeping these off your site takes your attention but is always well worth it.

There you have it. An inside look at Google's RankBrain algorithm and a few SEO best practices. Google is always doing thing to make search easier for both sides of the query and RankBrain is no different.

To learn more about Goolge RankBrain, checkout some of the following resource:

How Google’s RankBrain Algorithm Affects SEO in 2016

FAQ: All About The New Google RankBrain Algorithm

RankBrain Unleashed

RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages


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