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10 Awesome Places to Make Your Content Marketing More Impactful

Content Marketing TrafficThe Internet has become a boiling pot for content and there are many ways for you to leverage the content you create in your website. Through the use of engaging copy, rich snippets, link bait, and creative images, let's see the top 10 places that will help make a tsunami of web traffic flood to your site.

Pinterest

You can build traffic easily with a free account at Pinterest. You can post relevant and attractive pictures to your industry and make possible readers come to you. Pinterest is very intuitive and you can post pictures which will entice users that seek your products or your type of content to click through to your website.

Visual.ly

This service allows companies and websites to create infographics which offer an amazing visual appeal. Visual.ly make these shareable across the web and cause visitors to become interested in knowing who the creator of a particular infographic was. This is where your chance for extra traffic comes in.

Blog Engage

Blog Engage site allows you to share your content through blog posts. Simply select a category of interest, and post it so that it is found by your target audience.

SlideShare

This is an amazing service which you can use PowerPoint or any other slideshow presentation software to turn your content into live presentations. You can either include all of your content in them or just some very interesting parts in order to make users click through to your website or product page. The best of all is that creating an account on SlideShare is free.

Instagram

This social site was already a powerhouse even before Facebook bought, now imagine after that. Just like Pinterest, Instagram users are able to share amazing pictures of anything they like. They also offer an image editing software that's top of the industry. You can cause your users to click through amazing pictures you post, they can comment on them, re-share them and most especially, click through to your website.

StumbleUpon

This is another social network, where you can create a free account to share your content. Leverage your site's presence by increasing the number of followers, sharing content and having it re-shared and much more. StumbleUpon is a powerful social network to boost your Internet traffic.

LinkedIn Groups

Within the LinkedIn social networks, it is possible to leverage your internal connections through the use of groups. Website owners share content that is relevant to their niche and see how their user base engages the content and clicks through to their website. LinkedIn Groups is an amazing way to create free content to your website.

Triberr

Triberr is another place for you to increase your social presence. You can quickly have your content shared by many bloggers and people that like it on Triberr.

Reddit

This site is free to use and functions more like a newsfeed type of site. Share content on Reddit that is relevant to news topics and find a way to link to your main topic or niche.

Google+ Communities

For all those that remember what it was to have a group at Orkut, and for all major Facebook Page and Communities users, Google+ Communities is another similar product which packs a strong punch. Easily share your content, have it re-shared, commented and bring a lot of traffic into your website.

These are the top 10 sites we have found and that we hope you can use to hone your online presence, bring in a lot of free traffic and increase your website's power.

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Deriving Value from an SEO-infused Content Marketing Strategy

Content SEO StrategyWhile SEO is focal to increasing the search visibility of a website or webpage in organic search engine results, content marketing is completely different approach that has similar aspirations. Content marketing refers to any kind of marketing that involves the creation and sharing of media and publishing content with the aim of attaining and retaining customers.

The two, if merged in an appropriate manner, can bring the ultimate success in inbound marketing. To reach the point of success, you have to look beyond general views of SEO being just about traffic, revenue and conversations. Sufficient evidence from case studies has proven that content planning and content promotion is key to successful marketing. Put in other words, merging SEO to an effective content marketing strategy will ultimately lead to high rankings in search results and consequently building a powerful brand.

Key Elements of an SEO-infused Content Marketing Strategy

When integrating SEO and content marketing, there are four elements that when used, will work to ensure the much sought success in marketing. Top on the list is finding what people want and giving it to them. The other elements include using display ads and retargeting lists to communicate with customers, making special price offers on your product and lastly, evolving a smart content marketing plan to develop content that pulls in your target.

When carried out in the correct manner, content marketing becomes one of the best ways of building relationship with customers. Good relationship with customers leads to the establishment of trust and authority in the given market while positioning the company right in the middle of the buying and research cycle. Being at this position, the company may take control of what they see, think read and do.

How SEOs Fail With Content Marketing

A lot of effort has been put into merging of SEO with content marketing but in most of the cases, the marketing ends up failing all together. Reasons for the fails may be attributed to the methodologies used, some of which are based on pure misconceptions. First and foremost, is important to take note that content marketing is not paid content being disguised as editorial content.

The second mistake that is even more costly, is giving the customers the impression that one is selling or marketing. Content should be geared to creating value for customers, meeting their needs and helping them as opposed to being focused on just selling. By gearing content to be more customer focused, you will eventually give a wider reach and impact as more people out there will find your content.

SEO + Content Marketing = Brand Building

To build your brand and make it a market leader through content marketing, you need to be the most appealing in your market area. This may be achieved using SEO analysis and keyword research done by an experienced consultant to get to know the search users’ needs, intent and questions. Before even going to invest in content marketing, get to know what your customer wants, their interests, desires and problems.

The list of challenges and shortcomings that hinder companies in the merging of content marketing and SEO tactics are generally common and recurring. Some of the content marketing challenges include, weak content planning, failing to integrate content marketing into digital channels and lack of knowledge of digital marketing. To avoid most of the challenges, planning and research should be done seriously. One should also ensure that the created content takes you closer to the business goals.

In conclusion, the merging of SEO tactics with content marketing generates better outcomes where experts work together. It is also quite important to write original and interesting content that is customer focused. Finally, although the merging of SEO with content marketing is not a walk in the park, its returns are numerous and worth it.

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Why Embrace the GDN for Ecommerce PPC Advertising

Google Display NetworkAs an ecommerce business owner or marketer, PPC ads are one of the many marketing tactics you can employ to draw in new customers (and make repeat customers of those who currently shop with you.) But, why should you integrate the ever-sensitive Google Display Network (GDN) as a part of your PPC ad marketing?

These are a few ways ecommerce sites can benefit from the GDN as an efficient traffic generation tool. So below we share a few insights as to why e-retailers should embrace the GDN in an effort to see a greater return on investment they are making with paid advertising mediums.

Lower Cost Per Click. Better Traffic

With GDN, while clicks may only range from the $2 up to $12 range, this is in comparison to nearly $100 ads used by certain industry leaders trying to get the most per click on an ad. With a good mix or remarketed campaigns as well as general GDN campaigns, these ads will help lead to the targeted traffic your business is looking for, at a more affordable rate than competitor PPC ads.

Non-compete Ad Needs Are Filled by the GDN

Distributors, resellers, and similar industries which use ecommerce PPC advertising services, might have non compete clauses in their contracts; here is where GDN ads can work marvelously. Since you are limited by keywords which can't be used in these industries, GDN based paid ads will help draw in the targeted traffic you aren't getting from certain keyword based searches.

No infringement on non-compete clauses, plus targeted traffic via PPC ads, means your business will still benefit from targeted traffic in your niche.

Quality Is Less A Concern

Low quality scores are something we deal with occasionally, even with high quality ads being put out. One such example is having to sacrifice quality, in order to meet a deadline when putting out an ad.

Turning to GDN ads, you won't see the lag in traffic to your site, simply because of a low quality score elsewhere. With highly targeted GDN ads, not only do they provide specific targeted content for your audience, but help bolster your online marketing efforts as well.

Easy to Measure Effectiveness & ROI

Just like managing keyword search and SEO history, you have to measure the GDN ad placement as well. Look for the clicks for certain ads, in order to determine which ones are working and which ones aren't, in order to remove those which are counter intuitive to your efforts.

Targeting your niche with ads is something you should experiment with as well. Using complementary ads through GDN, in addition to search engine campaigns, will help improve your online visibility, and help bolster the targeted traffic you are receiving on your site as well.

Google Display Network ads can prove extremely beneficial as a part of your paid marketing efforts as a business owner. Even when search engine marketing is going well, and PPC ads are working elsewhere, leveraging your site with targeted GDN ads, can truly help bolster your online presence. And, if quality is lacking elsewhere, or if you are overpaying for ads elsewhere, the low cost of GDN ads can help balance your overall costs, and help create a balanced marketing campaign online as well.

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Google Tests Twitter Content in Search Results

Twitter LogoSince Google has risen to the top of the rankings in terms of most frequently used search engines, a lot has changed. Google is constantly making adjustments on both the front end and the back end. But lately, the biggest changes with Google surround social integration - namely, with Twitter.

Earlier this year in February, Google reached an agreement with the social media powerhouse of Twitter. The deal is centered on making Twitter posts, which are mini-posts and updates comprised of up to 140 characters called tweets, more accessible via Google searches. The deal would also afford Google increased access to Twitter’s database, allowing for tweets to be featured as results when certain topics are searched.

Initially, tweets will be included more frequently in the list of results that are provided regarding highly trending topics. For example, the likelihood of tweets popping up in the results for the search of "civil unrest in Baltimore" is much higher than the likelihood of tweets coming about in the results for the search of "best ballpoint pens."

Executives at Twitter claimed that the Twitter-Google fusion initiative would be rolled out in May and they kept their word. Some developers claim that it is only on a test basis, but we are now seeing more and more Twitter information coming up alongside the other information that Google provides in its search results. Both companies have been relatively tight-lipped about the process and we can only wait and see what happens.

This deal speaks volumes regarding the integration of social media and socially influenced knowledge translation into the online information environment. It shows us that there is an increasing value being placed on trends in news information, media information, and so much more that individuals are seeking via Google.

In the business sector, so many companies are looking to social media as components of market research and they are able to gain significant insight into the general thought patterns and ideals of the population. Social media also provides information regarding general attitudes and perceptions in a variety of different markets and by having one of the largest social media networks woven into the framework of Google’s widespread influence, the opportunities presented to businesses engaged in search marketing are endless.

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How to Fix a Bad Backlink Profile & Resurrect Rankings

Fix BacklinksBacklinks are one of the foundations of a websites ability to have good traffic and a successful SEO strategy.

If your site (or your client's site) isn't getting the traffic it should, or you feel like the SEO strategy is not producing desired results, then the problem could be over-optimized or damaging backlinks.

Fortunately, nowadays there are plenty of tools available to help pinpoint which links are damaging to a site's SEO indexation and fix its backlink profile to get back in Google's good graces. Below are a steps you can take to Fix a bad backlink profile and resurrect rankings.

1. Scan & Assess the Backlink Profile

The first step towards fixing a negative backlink profile is to figure out which links are affecting the website's ranking. For this, you need to access Google's Webmaster Tools and download the desired website's backlink report as well as scan the domain with tools found at sites like Moz.com to get the last three reports, at least.

Then, you will need to compile all the information as neatly as possible in a way that will be easy for you to go through and pinpoint anomalies, because that is what you will be doing next. Once you have all the information, you will be looking at these specific aspects – anchor text ratio, IP Diversity, DoFollow / No NoFollow links, neighborhood and domain authority.

2. Evaluate Anchor Text Ratio & IP Diversity

Anchor text ratio is probably the most important aspect in this analysis. If the websites feature search keywords more heavily than the brand name they are trying to promote, that is an obvious problem.

IP Diversity is also quite easy to understand. A website should not have many backlinks from related domains, as Google takes it as a sign of the use of a network, which is against the rules. If your site has domains from the same IP linking to it, that might be a problem.

3. DoFollow vs. NoFollow

A vast majority of DoFollow links is usually a sign of spamming, something which Google certainly does not take kindly to. A healthy dose – about 20% - of NoFollow links will do wonders to a website's ranking. A good balance offers the best backlinks for SEO.

4. Check for Spammy Backlink Sources

Neighborhood is all about shared hosting and which websites are associated with your own. If you find that the site you're trying to restore shares their host with spam sites or others which have a bad SEO profile, then a host move is certainly in order. To check the website's neighborhood, you can visit Majestic.com.

5. Determine Referring Domain Authority

Finally, you will need to check the domain authority of your back linked websites, because their authority status – or lack thereof – might be hurting your own. There is more than one way to check this, but you will need to do each individually, even when using the resources from Moz.com.

Now you have all the clues to figure out if backlinks are the reason your or your client's efforts aren't producing results. Once all these aspects are checked and fixed diligently, there should be no reason why search engines won't index and rank the website.

If they do, however, you might have a very different problem in your hands. Before you move on though, remember to double-check and make sure the website's backlink profile is truly healthy to avoid future problems.

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