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Top SEO Software Platforms for Local Search Marketers

Local SEO SoftwareThere are various strategies and resources that are used to boost keyword rankings and overall SEO dominance for local business. But one often overlooked component to attaining better search engine exposure is software. That is, SEO software to be specific.

While there are many different SEO software platforms available, very few are specifically suited for local search marketing. So in this post, we take a closer look at some of the top SEO software platforms that a geared for local search marketing:

1. Moz Local

Moz recently just unveiled the Moz Local search tool (which was previously known as Get Listed,) and it's quickly becoming a popular local SEO software solution. There is a listing score on the software, along with a column that shows the completion of a particular profile on the top search engines. This is all geared toward citations and the impact these have on Google local search rankings.

With Moz Local, you will also access a CSV template, which will let you control and upload your listings, along with their associate sites. You will also view if you have a listing that requires the authorization of the FourSquare. You will enjoy the software for free, but you can pay an extra $49 per location per year, if you need advanced features.

2. Advanced Web Ranking

Advanced Web Ranking is great SEO software will cost you a lifetime fee of $199. With this software, you will be able to search more and more local keywords, which can help you achieve the best.

Advanced Web Ranking also helps you to access and acquire data from top tools like the Google Webmaster API, Word Tracker, Google Adwords and Google Suggest. It also has an interface that is easy to use and one that you can understand easily. The ability to access top search tools is what makes this software handy.

3. 5 Minute Site

This software has a tool that alternates and combines your target local keywords. 5 Minute Site will specifically target your location and help you get the best from it. Basically, the best thing about the software is that it gives you a lot of variety in the keywords that you are searching for. 5 Minute Site is also quite user-friendly and above all, it is free. You will not be charged any fee for using the software.

4. Free Local Analysis

Free Local Analysis is free to use and it also has amazing features to benefit your local search. There is a feature that lets you view the summary of the level of optimization of your local listing on your Google+.

With Free Local Analysis, you will also be able to view the elements that are not optimized and those that are optimized on your site. There is also a count for citation and copy citation. In addition to all that, you will have a count of the links that lead to your site, which gives you a general summary of your local SEO campaign. You will also know about your competitors, in comparison to your statistics. It is also only available for the US residents, that is, it only supports the USA local businesses.

These are some of the top SEO software that have been designed for local businesses. Whether you're doing SEO in Traverse City or SEO in a more competitive geographic market like Boston, with more powerful tools, you will be able to utilize and exploit your local market in the cheapest way possible. Some will be free while others will cost you a small fraction.

For more great SEO software and tools, check out Local SEO Guide's local SEO tools page.

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How to Leverage XML Sitemaps for Better SEO

An XML Sitemap is a file that lists the URs for a website, as well as additional metadata about each URL. This will help the search engine to index the page correctly and it will make sure that all pages are included.

With the Panda algorithm update, it is more important than ever to have an XML sitemap. The sitemap will help to show that you are the original creator of your content, so that your website will not be excluded from the results for duplicate content. It will be clear that your website has the earliest timestamp for the content. This is very important, since often other websites will copy your content without a formal syndication agreement.

XML Sitemaps can be a very valuable way to improve your SEO, but they need to be used correctly in order to be effective, so here are some important things every website owner should know.

Building the XML Sitemap

The first step is to build your XML sitemap. Your content management system might have an integrated capability to auto-generate a sitemap, so take a look to see if yours offers this feature. Wordpress does not have this built in feature, so you can install a plugin such as Yoast in order to easily create a sitemap. If your site has other types of content you might need to create different styles of sitemaps, such as for video or images.

Remember that a search engine will only index the first 50,000 URLs in a sitemap, so if the site has more than this amount you will need to create an index and tie multiple sitemaps together. The larger your website, the more necessary it is to have an XML sitemap for SEO and for navigation.

When you use a plugin or a sitemap function on your CMS to create a sitemap, these tools will automatically update your sitemap whenever you add new content to your website. If you are using a different tool you might need to update the sitemap manually. If you aren’t confident doing this yourself, you can always enlist the help of a professional SEO consultant to help you with building your sitemap.

Registering with Search Engines

Once you have created the sitemap, the next step is to register it with search engines. There are tools you can use to do this, such as Bing Webmaster Tools and Google Webmaster Tools. Once you do this, the search engines will know where your sitemap is so that they can index the new content.

Another great advantage to registering your sitemap with Google is that it will automatically alert you to any errors within your sitemap. The Google Webmaster Tools service is quite sophisticated and it will be able to provide you with excellent information about any errors that it spots while crawling your sitemap.

When you have a complete sitemap set up on your website it will be very beneficial to your SEO, so why not get started on creating your sitemap today?

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5 Pillars that Define the Future of Inbound Marketing Agencies

InboundThe world of digital inbound marketing moves fast. Decades ago, there were a handful of online marketing channels that would enable businesses to thrive. Today, there's a wealth of ways to generate quality inbound traffic to a web property.

With continual changes in this digital marketing world, below we highlight five ways in which inbound marketing agencies are out-doing their competitors, providing exceptional service to clients, and attracting new clients to support their business.

1. Know the language

As a marketer, speaking the client's language is key, in today's fast paced world, companies have to speak multiple languages in order to compete. Serving the Americas, Asia, Europe, and other world markets, you must speak various languages in order to compete. More than 1/2 of the top 20 on the list of Fortune's Global 500 are non-English speaking. If you don't modify your business, you won't compete and draw in the clientele.

2. Know the culture

There are many cultural differences you have to account for. Sure, you speak different Asian languages, but cultural differences can mean insulting a client and losing them, or drawing them in and attracting new ones. Ethnic, religious, and linguistics can get in the way; therefore, it is critical to learn the culture, and ethnic differences, in order to prevent offending clients and getting into trouble in your business structure.

3. Quick pace

The 48 hour task only takes 24 hours today; the fast paced, non-stop digital world won't stop for you, so your business has to speed up to keep up. New systems and processes should be put into place, on-call consultants, the right software, and the right people, will all go a long way to keeping your business relevant. If you can't keep up, you won't see the new clients coming in, and are sure to lose some clients over time.

4. Work, work, work

Learning how to pro-source, allowing your agency to work 24 hours a day, rather than a 16 hour day, will keep you relevant in the world of inbound marketing. Have a team of experts, in different regions, who can work around the clock. Outsourcing and crowd sourcing allow you to provide the 24/7 service, which is not only desirable, but is expected by most clients in today's busy world as well.

5. Reach globally but keep local control

Keeping local control over your remote teams is imperative for your agency to run smoothly. However, outsourcing, having the right resources and software, and using the right tools, gives you the global reach you need to attract new clients, and keep up with online competitors. The agency of the future not only does it well, but maintains control of their teams to provide the best service to client.

The SEO and inbound marketing services of yesterday won't compete in the fast paced, continually changing world of online marketing today. As an agency providing inbound services and marketing services, using the right tools, the right people, and keeping up with the continual changes in every industry is key. Consider these factors to ensure you not only maintain your clientele, but also keep up with competitors in this extremely competitive world of online marketing services.

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Mobile Website Optimization Tips to Overcome Google's Update

Mobile website optimization is the process of ensuring that visitors access your website from their mobile devices. Google announced that mobile-friendliness will be used a factor for ranking in the near future. Therefore, after April 21st, your site should be mobile friendly otherwise it will not reach its fullest ranking potential.

In this age of internet of technology where up to 50% of your traffic come from mobile devices, the fact that your site ranking can benefit from mobile optimization in encouraging and also challenging. You don’t want your visitors to avoid your website because it lacks user-friendliness.


Mobile Site Optimization

For an SEO-friendly, well-optimized website, there are additional things that you should consider when creating mobile-friendly sites. Below we outline a number of elements to keep top of mind when embracing mobile website optimization.

Page Speed

Page speed is very important for mobile users when compared to desktop users. Apart from optimizing images you should reduce redirects, leverage browser caching, and minify code. Enhancing page speed and minimize load speed can significantly improve the level of optimization and SEO potential of your website.

Don’t Block JavaScript, CSS, or Images

In the past some mobile devices could not support these features, so website developers of mobile sites blocked at least one of them. However, this is no longer applicable because Google uses these criteria to check if you have responsive site.

Re-design for Mobile

Mobile devices have simplified and revolutionized the way websites are designed. Here are some tips for mobile site design:

  • Don’t use flash: in most cases, plugin are not available on the users’ phones. This means that the users will miss out all the fun. Instead, you can HTML5 to create special effects.
  • Don’t use pop-ups: it very challenging and frustrating to close pop-ups on mobile devices. This might increase the bounce rate in the mobile device.
  • Design for fat finger: navigating on touch screens can lead to accidental clicks if the buttons are too small or too big. A well optimized site will remove this challenge.

Optimize Mobile Site Meta Descriptions & Titles, Uniquely

It is important to note mobile devices offer less screen space to the users. To show off expertise in SERPS, be accurate as possible when creating URLs, titles, and meta descriptions.

Optimize for Local Mobile Search

For business with a local element, the mobile content should be optimized for local search. SEO for local search include standardizing your address, name, and phone number as well as including your state or city name in your site’s metadata.

Here are some design recommendations for mobile website optimization:

  • Use “desktop version” link on your site to provide users with the option to access desktop version, which contains more information and provide better experience.
  • Ensure that calls-to-action is placed at center and front. Ensure that your call-to-action button is visible and do not need any zooming.
  • Make click-to-call buttons easy-to-tap and visible on your mobile site. This will increase the conversation rate of your site.
  • Compression of images should be done to minimize the size of uploaded files. This increases the speed as well as making the pages easier to navigate.

Segment your terms in mobile and desktop version, and start desktop vs mobile ranking in order determine their fluctuations. Monitor your competitive mobile rankings to check for any positive or negative changes. This will help you develop sound mobile website optimization strategies to outsmart your competitors.

In conclusion, adopting a good mobile website optimization strategy is the only way to rank higher on Google. Websites which have high Google rankings are visible on first pages on search engine results pages, hence more traffic and business.

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