Search engines determine to a great extent to how much your online store will be located by online clients. Most online clients engage with search engines like Google to seek specific products and brands.
If your website is not doing well on search engines, it is obvious that the profits will not be as good as they could be. To ensure that you gain a lot from your ecommerce store, it is good to think about investing in ecommerce SEO services. These are specialized SEO services designed to help your ecommerce store bring in more money at the end of the month.
Remember that driving traffic towards your website is not enough. In fact, it is possible to have a lot of traffic, but zero buyers. This is because there are many things that prospective clients look at before committing their money. In order to get good results therefore, you need to target both the traffic and the conversion rate. The traffic rate increases the number of visitors while the conversion rate ensures that people visiting your website take the action you need.
It’s obvious therefore that you should focus more on conversion rate optimization to ensure that your website converts as many clients as possible. This strategy though is tricky sometimes as it requires professional help. It is good therefore to consider hiring a good ecommerce SEO services company to jumpstart your business big time.
A good ecommerce SEO company will enable you to tailor your ecommerce website in a manner that clients love. For instance, the company will help you create a secure shopping cart, arrange web content well, initiate call for actions and create appropriate links. In addition, the ecommerce SEO company will ensure that your clients will get an easy time when accessing important information, making purchases and paying for goods. As reinforced by ecommerce SEO firm, ClickCentricSEO.com, these simple aspects make the difference between million dollar businesses and struggling ones.
It is important though to entrust your ecommerce SEO services to the best company. This is because only the best ecommerce SEO companies have the capabilities, resources, and skill-sets to deliver high quality services. Do not therefore make a mistake of hiring any company as this can compromise your income.
In your quest to hire the best company, it’s important to consider certain things. One of the things you need to consider has to do with reputation. Good companies have an impeccable track record. Such companies have been offering high quality services over the past years. This means that they can equally produce good services even now. You therefore need to establish through online means how the company has been fairing on during its existence.
You also need to consider technology relevance. It is no doubt that ecommerce SEO services are changing from time to time. The best company to handle your situation is the one that updates itself with the current technology. Such a company undertakes constant training to its experts so as to be at par with the current technological demands.
Finally, you need to look at the website of the ecommerce SEO services company you intend to hire. It’s ironical for a company to promise you good results when it cannot even organize its website. The best company is the one that has organized its website well and ranks well in Google search. You therefore need to visit the website of the company and see how it is arranged. If the website is arranged well and tempts you to take action, then you can commit your money. If the website though is not lovely, you should run away from such a company.continue...
Schema has been a highly useful mechanism for advanced SEO professionals for almost three years now. In case you're fresh to Schema, it's essentially is a unique form of HTML designed by major search engines to create, support, and implement structured data markup on the content of a site.
In short, adding specific "schemas" to your site's content can better communicate what that content is about to search engines. And recently, Schema.org has announced an entirely new form of schema named Actions. Actions are a way to communicate specific executions (or actions) that can be done on a website (e.f. filling out a form) and how these actions can be initiated and implemented from a technical standpoint.
An Action from Schema.org represents an activity that can be performed on a piece of structured data. Schema.org explains it as basically an action that is performed either by a direct agent or an indirect participant targeted towards a specific direct object that spontaneously and willingly occurs at a specific location with the help of an inactive instrument.
The implementation of an action may create a specific result, which clearly specifies the exact expectation of each role or case. Yes, Action facilitates the description of the potential of the current and past actions related with various kinds of things.
With Action from schema.org you can better communicate the start and the end date of a particular course of action, the desired consequence, the end result, the location and the specific instrument that is used to implement the action.
For example, Action schemas help to communicate the time it takes to complete a particular task or operation, say to cook a meal found at recipe site or how long a user can expect to complete a registration form. This enables websites to clearly describe the actions they enable and how these actions can be implemented and executed successfully. The three action statuses include:
The types of rich snippets action schemas show users on a simple Google search vary. There are multiple types of rich snippet actions that are supported and that can be defined with a similar structured data. Go-to actions: It takes the user to the website where the action can be successfully completed. The in-app actions: They are tackled well within the gmail itself without sending the user to any other website. Further reading: For more elaborate details you have to see handling action requests and securing actions.
Of course, there are a few benefits of using this markup for SEO. Some of SEO advantages include:
1. It is the only format supported by all four major search engines and helps users find what they are looking for.
2. It increases the efficiency of the search engines and makes web more useful to the world.
3. It displays rich snippets on SERPS and enhances your click-through rate.
Schema.org is on of the most indispensable SEO tools available. Action from schema.org represents an expansion of the vocabulary associated with potential actions, which can further help benefit your website.continue...
Just recently, a study was conducted to gather information about the primary cause of most offline purchases. This study was conducted by Neustar Localeze, 15 Miles, and ComScore. The survey is currently in its 7th year, and involves over 5,000 adults living in the United States. The subjects of this study were individuals who had conducted local mobile searches in the last 12 months.
The study also captured behavioral data examining search behavior across popular search engines like Google, local directory websites, portals and yellow pages. A huge amount of data regarding consumer attitudes and behavior was acquired by this study focusing on local mobile search.
According to the study, almost 96% PC owners regularly conduct local searches. On the other hand, the percentage of mobile owners conducting local searches is 79%, while 81% tablet owners conduct these searches regularly. In the last one year, satisfaction rate across different device categories has declined.
PCs had the highest satisfaction rate, followed by tablets and mobiles. PCs were preferred devices for most users. However, people who wanted information on the go preferred a mobile search.
The primary reason for people to conduct a local search was to find a particular business. The second most common reason for a search was to find a specific business with a desired service or product. Hence, while most local searches have been looking for a particular name in mind, others were considering a specific business.
According to ComScore, more than 50% of restaurant, service and travel searches were focused on a particular business from which customers had purchased before. The advertising and marketing implications of the study’s findings are quite obvious.
Devices across the three categories are used in equal proportions for particular business lookups, service or product comparisons, and even purchases. There’s no surprise that a mobile search is conducted more for specific business lookups than being used for purchases. Moreover, the frequency of using these devices also varies throughout the purchase cycle.
Almost 80% of all local mobile searches were converted into purchases. In fact, about 90% of these purchases were conducted in a physical store (73%) or on the mobile (16%) as compared to only 11$ online. Over three-fourths (76%) of these purchases occurred on the same day. In fact, most of them (63%) were made within a few hours. However, purchasing time varied by degree of consideration and category involved.
According to the study, the top categories for a local search were consistent across different platforms. Restaurants were the most common or largest search category, except on small-screen tablets. In essence, the study was indicator of the importance of local SEO for small businesses with geographically-relevant target markets.
The study also showed that more younger users are inclined to use smartphones and tablets than older users. The senior demographic of the audience still prefers a desktop over a mobile search. However, the overall picture is a bit different. The total audience has been becoming multi-platform. Around 40% of the subjects in the study used multiple devices for local searches.
When you compare the data, the mobile only audience was 12%, while the PC only audience was 49%. The survey also included many different questions about navigation and mapping. There were also some questions about the kind of content users want to see displayed on maps. The most desirable content was hours of operation. Coupons and reviews were the next in the list.continue...
Reviews are a great tool for local SEO. The significant thing about reviews is that they are not under one’s control, and they should not be. As such, it becomes a bit hard to get the type of reviews you want whenever you want. In this case, a business should use proven stratgies to ensure they generate positive reviews for their reputation and overall SEO efforts.
The first thing to note is that people rarely ever give positive reviews, but they often give negative reviews. Customers find it easier to express dissatisfaction in a company than satisfaction. As such, the only way to get good reviews is to ask for them. This is actually the first tip.
Reviews are good for business but they have to be positive. Negative reviews ruin business by turning away potential and some existing customers. Positive reviews attract more customers and breed loyalty in existing ones. A business should always ask for reviews. To get positive reviews, first ask customers that have been satisfied by your products and services. They most likely definitely give positive reviews.
Also, ask other customers to give you reviews about their experience with your business. For the mere fact that you have asked them kindly, they will definitely give a positive review to help with local SEO. In case of any dissatisfaction, it will be put more mildly. Peoria SEO company OIC Group is highly proficient at doing this and has helped many clients acquire positive reviews using these simple strategies.
Currently, local SEO is inclined towards providing an interactive platform between customers and businesses. This is different from the initial strategy that was only aimed at pleasing search engines. A business should more often than not, respond to reviews given by customers.
Acknowledge positive reviews with gratitude and invite the customer for another experience. Politely respond to negative reviews and promise to address the source of dissatisfaction for the customer. Questions should be answered effectively.
This interaction gives the business a human feel that customers can trust in. Local SEO is a big fan of interaction, prompt feedback especially. Prompt feedback will generate more reviews since customers are assured of getting a response as soon as possible.
Businesses tend to establish a local clientele base with whom they constantly interact with through social media, emails and blogs. These loyal customers and followers are some of the best people to get reviews from.
Email or share a link to them that will direct them to your reviews’ page on your website. Use an attractive and interesting message to ensure the link is not missed.
This tip stays true to the clause of if you can’t beat them, join them. Customers often get attracted to simple offers. You would be surprised at the large following a free samples offer will attract. To get positive reviews, promise a certain offer to your customers. Using an incentive is better than paying for fake reviews. This is because incentives attract real customers and internet users that are legal for local SEO usage.
The most important thing to note about reviews is that they should be real and that feedback is an important factor. With these simple tips, a company will be able to attract more reviews and more customers for its business.continue...
Potential customers are using search engines such as Google when they are looking for products and services. For this reason search engines are one of the most important tools to get traffic and have your ecommerce store findable on the Internet. Using SEO on your ecommerce website can be a powerful way in attracting more potential customers via search traffic. Here are 5 tips that can help your ecommerce product pages become more SEO-friendly.
One of the first aspects of SEO is to make your product pages user-friendly and your customers’ experience top-notch. You have higher chances to transform your visitors in happy customers if they have a smooth experience on your website. For this reason you need to provide a clear and topic-based navigation that will make it easier for your users to find the product they are looking for.
For optimal ecommerce SEO, your website's link structure should include clear heading tags such as H1, H2, and H3 etc. Ensure that your product page headers are < H1 > and sub-headers are < H2 >, and try to include at least 50 words of copy. Heading tags are used to give the page structure and through these heading tags the search engines and your visitors can understand what the page is about. You need to optimize titles and headings and include your best keywords.
Using the individual product name in H1 tags, is one simple way to achieve this, and can be easily and quickly programmed by your website developer. These practices of SEO-friendly web design will help improve customer satisfaction as well as boost your ecommerce website ranking in the SERPs.
Social media has also impact on search engine rankings and any social media link is a signal telling search engines that your content is relevant for a user query. For this reason it is recommended to provide social media plug-ins integration that refer to specific products and to your shop, for better user experience.
Social media brings the personal element into ecommerce and you have to make sure that your online business has an active social media account. Alongside global social media networks such as Google+, Facebook, and Twitter, Facebook you can also include other social media sites such as Instagram, Line, Pinterest, Tumblr, and WeChat. By media buttons on your ecommerce site, you encourage your visitors to share your content.
As advocated by most ecommerce SEO companiesthis social integration can provide you with valuable word-of-mouth advertising. Ecommerce merchants should make sure that those social sharing buttons are in a perfect place on their sites so that potential customers find it easy to share information to boost your brand awareness.
Content optimization is of equal importance for ecommerce as on any other website. Properly crafted content will help your website to become relevant to the product query. It is important to eliminate any duplicate content from your website in order to avoid that Google treats your ecommerce store as a spam site.
On an ecommerce website with many product pages, lack of content as well as duplicate content can be source of problems for organic rankings. Try to use unique product descriptions and avoid copy paste descriptions from the manufacturers. That is essential in order to avoid being banned by Google.
Using rich media on your ecommerce website, such as quality images and video, will help improve your SEO and also capture more customers and increase your conversion rate. When using different images in your ecommerce website, it is important to include an ALT tag within the IMG tag in order to provide a clear text alternative of the picture and show search engine what is the image about.
You can use Bing keywords research tool or Google's keyword planner to find relevant information about the keywords search popularity and the competition in advertising using each of these keywords. You refine results and by searching in the targeting section of the keyword specifically on regional markets by adding your choice of language and country.
Hummingbird algorithm in Google recognizes three types of queries: informational, navigational, and transactional. Make sure you develop content on your ecommerce website that covers each of these three type of queries. In order to achieve this you can use the most common conversational phrases that your clients might use when searching for your products or services.
Use Google Analytics to monitoring and track your ecommerce website’s effectiveness. This tool can be helpful because it provides statistics about the visitors on your website and the number of page views. Google analytics is completely free and can work well, no matter if you have a big or a small online business.continue...
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