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3 Simple (Yet Highly Effective) Website Optimization Strategies for 2015

Website Optimization CompanySearch engines are constantly evolving, and developers and search marketers alike are always having to adapt to make websites easier for consumers and internet users to find exactly what they are looking for. So what are some of the best ways that marketers can greatest impact with their optimization efforts?

Here are three website optimization strategies that can help you get your message out when you are maintaining and updating your website.

Leveraging Schema Markup

One website optimization strategy that you can use on your website in 2015 is utilizing Schema. Schema is a form of microdata markup that makes it easier for search engines to retrieve information from your website and take the relevant information and use it in search queries to give the searcher a more accurate list of results of the pages that they can best use.

Schema is able to be directly coded in HTML address to allow search engine crawlers the ability to quickly search through the coding and find the right content. It is believed that Schema can help turn up website visibility, but important to understand that integrating Schema code into an HTML code takes time and isn’t a quick and easy way to improve standings within SEO. According to Google, Schema doe stye improve website rich snippets, which can help websites appear more in SERPs.

Using Sitemaps Strategically

Another website optimization strategy that is absolutely key to driving visitors to your website is building a sitemap that works for you. Having solid content is imperative to maintaining a healthy audience, but in order to have an audience following your site, they have to find it. Constantly updating your HTML site map gives search engines a greater chance of finding the site.

One piece of software that helps you update your site map without constantly updating it by hand is Google Sitemaps Generator for WordPress. Not only does it update after each change to your site, but it notifies every large search engine on the internet today, making it easier for people to find your site and for you to maintain your online presence. The use of internal links is also a valuable website attribute that will be absolutely necessary to use in 2015.

Not only do internal links help navigate websites easier, but they also provide information hierarchy for search engines. Internal links also allow websites to spread link juice and power rankings amongst other web pages. This simple form of website optimization is highly effective for SEO and establishing a greater search engine presence.

Never Stop Improving

And finally, the importance of revamping your website's content. With this website optimization strategy, you want to consider your web audience as the top of mind focus. How old are they, where are they located, what brings them to your website in the first place? These are all questions that you should be asking yourself when you look at making changes to your website.

In order to keep your traffic flowing and visitors retruning, it’s absolutely crucial to keep you audience coming back and looking to you for the information that they want. If your looking to sell more items on your website, consider how you can drive more sales online. Identify your market and your audience and build your website in a way that makes them keep coming back for more.

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How to Leverage Schema Markup for Local SEO

SchemaIt is not in doubt that Schema.org has brought about a revolutionary collaboration between some of the world’s top search engines and relevant sites in creating a method that makes it easier to not only identify important information on websites but also to categorize them accordingly.

However, it is worth mentioning that local businesses are largely lagging behind when it comes to adopting current SEO practices and web design. For this reason, local businesses which want to fully utilize the internet to get more traffic and clients are well advised to implement Schema markup. This is because it does allow search engines to display important and vital information such as menus, reviews, citations, hours and even testimonials in various search results.

The Value in Adopting Schema

There are several types of Schema and markup which one can use so as to ensure that their SEO campaign is not only effective but is also on point and accurate. Geographic markup is a very vital strategy which a company can adopt by ensuring that the business’ contact and geographic information is correctly listed on their site.

There are various categories which can be easily found under the local business section of Schema.org and used as part of the contact page or footer of the website, this includes details such as operating hours, accepted mode of payments, address, fax, address, mailing address and other relevant contents of a citation such as the business name.

Empower Google Local SEO

A search for your local business will be displayed on search results with local busines information; making it easier for a potential client to get in touch with your business. Because, geographic markup is fully supported by Google maps, users can even be provided with highly detailed search results which are usually very helpful for clients who are pressed for time or are just keen on getting it right the first time. Integrated Schema markup for basic business can help better your local SEO efforts.

Event Markup

Another important markup worth taking into consideration is the events markup. Many local businesses tend to struggle a lot when it comes to publicizing and shouting about their events. The Schema.org has dedicated sections dealing with events by other businesses and sporting events. These events are further categorized into different events such as music, comedy, food, festivals etc.

Local SEO Schema

For the best display results, it is important to use the most specific markup possible. It is also advisable to use Schema on all your events, including meetings and workshops so as to make your events easier to find in search results related to local events in that particular area.

Author Markup

Even though Google Authorship is not promoted directly by Schema.org, this is a very important piece of markup which any local business which regularly updates its content or has an active blog should implement with speed. By simply connecting the name of the author on the website to their respective Google+ profiles; the search engine finds it much easier to categorize the author’s written content online this does without doubt lead to greater exposure and hence traffic.

Finally, it is worth mentioning that contrary to popular belief, creating a custom Schema markup for your local business is not a very difficult or technical undertaking; there are currently several form generators in the market which will automatically generate the required code automatically once you choose the appropriate categories and properties.

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Hackers Attack WordPress' Yoast SEO Plugin

Yoast SEOYou probably never would have thought that hackers would do a blind SQL injection on the ever-popular Yoast WordPress SEO plugin. And yet, just recently hackers have successfully penetrated the security system of the top-rated Yoast SEO plugin, which is used by over 14 million WordPress sites on the internet.

If you are a Yoast SEO plugin users, you are urged to update your plugin as soon as possible for them not to expose and make you lose important data on your web pages. Hackers can do a blind SQL injection on popular WordPress SEO plugins that are not updated. A blind SQL injection is a kind of SQL injection attack that asks the database true or false questions and usually determines the answers based on the applications feedback.

In most cases this attack is used in configured web applications to show generic error messages, but has not mitigated the code that is vulnerable to SQL injection. The attack can also be used to insert an SQL query into the site’s database to extract, modify or delete data. This makes it a very important tool that should not land on the hands of your business enemies through hacking. Blind SQL injections are habitually used to insert unauthorized spam links on websites or more practically the attack can be used in installing malware/adware on your web pages.

Protecting Your WordPress Site

WordPress users can fix the problem by upgrading to Yoast SEO plugin version 1.7.4 with immediate effect. This new version is documented to be a security fix that will protect hackers from interfering with any of your WordPress data. Here some top features of the 1.7.4 version security fix.

  • Fixed possible CSRF and blind SQL injection vulnerabilities in bulk editor
  • Added strict sanitation to order by and order parameters
  • Added extra nonce checks on requests sending additional parameters
  • Minimal capability needed to access the bulk editor

Your WordPress sites are highly vulnerable to hackers if you have not installed the new version. Update your Yoast WordPress SEO Plugin today to avoid hackers from infiltrating your web content and important site data on the WordPress blogs.

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5 Characteristics That Define Proficient SEO Companies for 2015

SEO best practices are continuously changing as search engines like Google, Yahoo, and Bing introduce new algorithm changes to improve the quality of search results. Parallel to these ongoing changes, SEO companies are also working adapt to new changes and trends in search marketing and tailor their strategies accordingly.

Proficient SEO

To help weed-out the weak SEO providers from the legit, here are the top five characteristics that define top-notch SEO companies for 2015.

1. Creative Content Marketing

Google has upped the game in content marketing, gone are the days when you could boost your site rankings by simply creating hidden links and keyword stuffing the content. Modern SEO methods require website owners to develop unique content that not only describe your area of specialization but also help in educating the online masses.

A top-rate SEO company should help you achieve this in a simple and engaging way. The content generated by the SEO experts should be original and well optimized in terms of keyword density. Focus should also be put in ensuring that the content adds informational value to the readers.

2. Social Media Savvy

Have you ever thought of integrating your social media pages by creating content that reflects your audience’s social interests? Simply linking your social media sites to your web pages is not enough. Google and other search engine programs like and would definitely rank your website high if you do professional integration of social media by creating content that augur well with your followers’ interests.

A good example is integrating your social media followers who are mainly young men in their late teens and early twenties by linking them to your web pages that talk of new fashion trends for teens or partying events around them. It will be absurd to link such an audience to a web page talking of aging symptoms. Top-rated SEO companies can create content that reflects the life and deeds of your social media followers.

3. Powerful, Quality-focused Link Building

Search Engine Result Page (SERP) rankings hugely depend on how well you utilize link building. Emerging trends require strong relationship building with your clients for your website rankings to rank even higher.

As the technology and methods change, your company needs to be flexible and adaptable enough to roll with Google’s initiatives that require your relationship building links to be powerful, of high quality and most importantly fast to load. Your links should be always faster to load and the alluring to the online masses.

4. Technical SEO & Mobile-friendliness

Just recently Google introduced new algorithms for mobile-friendly sites that use responsive design techniques. Google recommends Responsive Design and actually gives a well deserved boost in the rankings to Responsive sites. Such new chip in practices is what your website(s) need as you look for better rankings in 2015 and beyond.

Proficient SEO companies are working tirelessly to cope with these new changes that will ensure top rankings for your web pages. Technical SEO is also changing with time as more smart ideas are integrated to bring in much better results in web marketing.

5. Consultants & Advocates

SEO companies should do more than providing services to increase rankings. The best SEO providers are consultants and advocates in internet marketing methods. They should know the most recent SEO strategies and guide website owners on how to make effective use of the methods. Top SEO companies have updated systems that pick on the latest changes on the Google search landscape and advice their clients accordingly.

Hopefully, these 5 tips on the characteristics that define proficient SEO practices for 2015 will help you become a better SEO company. Always check on the latest Google updates on the ever-changing SEO strategies.

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Barnacle SEO: What Is It & How To Use It?

Bernacle SEOBarnacle SEO is actually quite an ingenious strategy of leveraging other powerful domains (other than your website) in order to further improve your business' or brand's visibility in the search engines. In short, by using some creative SEO techniques you can boost the positioning of your external web properties (e.g. Yelp page, or other authority domain property) to generate more traffic to your business.

You need to think of this approach to SEO as being similar to the way in which a barnacle attaches itself to something bigger and more powerful. In other words, you allow the other object to do the hard work while you sit and benefit.

What Is Barnacle SEO?

The term "barnacle SEO" is relatively new, but it does make a lot of sense from a search engine or marketing point of view. As we said at the outset you are using the power of other websites and the success that they have had to help you with ranking for certain keywords.

Barnacle SEO is a cheaper form of SEO and even though it may not rank you in the top three results it can still rank you highly enough on ultra competitive keywords to make a huge difference to the number of hits that your website will receive.

When Is Barnacle SEO Used?

This approach is mainly used for those keywords that are seen by many as being far too competitive and expensive to rank for by normal means and methods. For some, they may resort to this approach as they discover that they are just not making the progress that they hoped and if you own a website, then you know how frustrating this can be. So, what do you do?

Well, you look at some of the sites that are ranking highly for your desired keywords and see how you can jump on that particular bandwagon and benefit from being associated with them in some way. In short, by effectively leveraging barnacle SEO you are attaching yourself to them like a barnacle would.

How Does Barnacle SEO Work?

The way in which a barnacle SEO strategy works is easy. Say you have a website dedicated to a particular keyword, but that keyword receives thousands or even millions of searches every single month. Ranking for those keywords is going to be pretty impossible, but what happens with this approach is that you look for those sites that are ranking in the top five, or even ten, places.

If you do a search and see the likes of YouTube or Wikipedia, then you need to think about how you can attach yourself to those pages to try to pick up some hits from the huge number of people that will be reading the link after doing a search. Can you post a reference on the Wikipedia page via a comment or adding something to it? Getting your name associated with this page can only be beneficial and the same goes with comments on the YouTube video that is being seen by millions of people.

In other words, you need to look at the sites that are ranking highly and see if you can find any opportunities to take advantage of at least some of their success. However, there are a whole host of other things you can do that follow the ideas behind this approach.

Barnacle SEO Tips for Search Marketers

1. Look for the likes of Wikipedia and contribute to the relevant page. 2. Think about sharing content with one of the results. 3. Is there an opportunity to get a direct link on there? 4. Can you get onto a news letter or email list via some advertising to leverage their huge following? 5. Buy ads on their page to get your name noticed. 6. Check out their social media and try to get involved.

This approach is all about taking a chance, but when it is done correctly the results can be astonishing. Barnacle SEO is an interesting proposition and it is one that undoubtedly works, so give it a go and see what the outcome is for you and your website.

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Google News: Mobile-Friendly Sites to Rank Better in Mobile Search

Mobile Friendly WebsiteThe time for mobile-friendly sites to get better ranking in Google's mobile search results is soon to come, at least according to Google's newest search algorithm changes. The leading search engine will soon introduce algorithm changes that will include usability factors and app indexing to give mobile-friendly sites higher rankings in mobile search results.

In essence, this means that after Google introduces the search engine feature in April 21, 2015, making your site mobile-friendly friendly will be more important than ever before.

The new mobile ranking algorithm will be an improvement on the mobile ranking demotion algorithm Google launched in 2013. In addition to other capabilities, the new algorithm will determine whether your site is mobile-friendly, and determine whether it should rank better on the basis of this important determination. The changes will affect all languages in the world, but most of all, they will cause substantial changes in the way mobile search results are displayed.

Among the benefits Google hopes users will get from this improvement in search technology is the fact that you will have a much easier time getting relevant and high quality results that are also optimized for your mobile device.

Why, then, does Google have to wait until April to introduce this revolutionary technology? After all, Google is known for introducing drastic algorithm changes overnight. Apparently, the few months prior to the launch of the mobile-friendly search engine algorithm update should give site owners time to their sites mobile-friendly. As a matter of fact, you can use Google's mobile friendly testing tool and mobile usability reports to see how well your site is likely to fair once the new algorithm goes live.

Additionally, apps already indexed through Google's App Indexing feature will do better in mobile search results. However, this will initially only work for Android apps, since it will only work for signed-in users who have the app already installed on their mobile devices.

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YP Unveils All-Inclusive PPC Search Platform for Local Businesses

YP PPCYP, a renowned neighborhood search provider also known as Yellow Pages, has unveiled a local pay per click (PPC) solution, which many have termed as a the one stop shop. This is due to the fact that it brings together YP's very own PPC model with paid advertisement capabilities on not only YP, but three premier search engines giants: Google, Yahoo, and Bing.

Over the last few years, the YP has actually been a close companion to SMBs due to its foremost authority on aspects related Google Adwords. In addition, its also been a network ambassador for the search engine giants Yahoo and Bing.

This new technology was based on the fact that most YP's users were prone to making quick buying decisions, and the need to ensure that the whole process is incredible and not subject to any form of manipulation is what bought forth the the innovative new PPC search platform.

An Enhanced & Automated Ad Platform

This new PPC search platform actually promises an enhanced search engine, which automates majority of the sophisticated and complex tasks that are key to building and managing a web campaign across all the search engine platforms at once. It has been designed to capture performance data across all the search engines platforms in order to ensure daily management of all the budgets.

This should come as good news to most SMBs since it's a more effective and credible way to carry out web campaigns targeted at attracting more potential customers. Most business can benefit from this new PPC search platform in many ways including:

Increased Lead Potential

Advanced marketing and more creative advertising will be key to boosting the number of potential customers that will fall for your products and services in all the phases of business cycle. YP's years of experience in internet business, dealings with the giant search engines and other related aspects, is what partly contributed to the development of this new outstanding platform.

This makes the new PPC search platform the best and ultimate option for any business that aims at being at the top in their respective segments. With this new platform, it's more evident that your products and services will get more exposure and consequently gain more returns.

Spans Across Many Platforms

Most YP's users, according to statistics, were mobile phone users. This implies that having a search platform with integrated technology that can cut across a wide range of devices including mobiles, computers and many others and still manage to be absolutely effective is something any business definitely needs and longs to have. That's why the new PPC search platform makes the best option for SMBs since ads can be personalized and customized to reach every potential customer.

Remarketing Capabilities

As earlier observed, this new PPC search platform has the ability to perform even the most complicated of tasks. This may entail techniques aimed at making sure the customer gets to see the ad countless times until they are left with no option but to get behind the ad and know what it is all about. Furthermore, it may even go to the extent of ensuring customers are served with personalized ads. If you include it as part of your campaign strategy, then chances of getting more leads and customers are indeed high.

It's undeniably true that YP's new platform has been designed and customized for nearly every business need. Some of the outcomes most SMBs expect from such platforms include optimized performance, increased sales and brand awareness, waste elimination amongst many others. It therefore follows that every SMB will fall for a platform that can perform even the most complex tasks and a host of other functions aimed at achieving all the mentioned aspects. This why YP's new PPC search platform ought to be top of the priority list for any SMB.

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