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Next-Level Mobile Advertising: AdWords Unveils "Call-Only" Ads

AdwordsA new type of ad known as Call-Only ads has been included in the Google AdWords user interface. In short, the new Call-Only ads are a giant step toward making mobile-specific PPC ad creation simpler.

AdWords Call-Only ads have been crafted specifically for smartphones and mobile devices in order to let advertisers create a text ad that only allows for a phone call. It is just like an update to the old Click-to-call mobile ads that required to be set up through a call extension.

Implementing Call-Only Ads into Your PPC Strategy

These ads can be chosen during the ad creation process. To create a Call-only ad, the user is required to provide a Business name, Phone Number, a descriptive text, a display URL and according to Google, a new feature, i.e an optional verification URL. One can choose to use their own number or a Google forwarding number. Also, an option to count calls as conversions is available.

After entering all the ad information, the URL and phone call tracking, the user will have an ad that will drive calls instead of driving traffic to their site. URL’s will help to show which users are calling, and when the ad is clicked, the number is loaded on the smartphone of the searcher. The advertiser is charged whenever a click occurs. This new version is undoubtedly a great time saver for the advertisers.

Effectiveness of Mobile Advertising

Call Only Mobile AdsMobile search and mobile advertising has become an integral part of everyone's life. According to Google Mobile Ads, about 61% smartphone users make searches on their phones every day and are increasingly willing to share their location to get relevant services and prefer mobile devices to desktop for viewing content.

With the ability of businesses and advertisers to deliver their word to the location or requirement of the consume, mobile ads have a huge impact on the click patterns of mobile consumers, specially in order to generate responses to promote their local business and build customers.

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5 SEO Tips for Advanced WordPress Webmasters

WordPress has become the most popular content management system and web publishing platform for implementing a website. Webmasters and website designers appreciate WordPress’ versatility in adapting a wide range of changes, while users appreciate its efficiency and simplicity.

Wordpress SEO Tips

You do not need much website design, HTML and coding knowledge in order to build a website or blog on WordPress. However, as for any other website, one built on WordPress platform needs some SEO love in order to increase its organic traffic. Only increased website visitors can lead to success, business growth, and profitability for online-based business.

Do not make the mistake to believe that WordPress websites are already optimized for search engines out of the box. It is true that WordPress platform is search engine friendly, but for best results you’ll still need to apply some good SEO techniques. For this reason, below we address here some SEO tips for advanced WordPress.

#1: Install a Good WordPress SEO Plugin

There are two plugins for WordPress SEO that are most popular: WordPress SEO by Yoast and All In One SEO Pack. You can choose any of them for your website. You may also need additional plugins for your analytics tracking code. However, you will still need to optimize your blog or website for SEO because the plugin is not a turnkey solution. SEO is an ongoing and continuous process. First step is to configure your WordPress SEO plugin correctly.

Take care of any modifications that the new plugin can make to your website’s code. Optimize your blog or website content for some specific keywords based on your SEO research and analysis. This will help you attract new prospective customers, engage them and convert them into buyers.

#2: Choose a Solid WordPress Hosting Solution

Your choice should be based on several factors, such as ease of installation, cost, and web server management. A virtual private server solution is recommended, if you can afford the time and resources to deal with backing up data and restoring the site, upgrades, and hosting costs.

In case that you cannot afford a VPS choose at least a managed WordPress hosting solution that will handle your administration, security, technical, and performance issues for a modest fee. In choosing your web hosting provider take into consideration some factors such as support for plugins, backup and restore, staging environment, web hosting provider reputation and expertise.

#3: Avoid Certain Design Themes

Choose carefully your free WordPress themes, since some of them may affect your SEO. Consider the following aspects when chooing SEO-friendly WordPress themes: no spammy links, support ensured for future theme’s updates, review of other users, the them should follow the best SEO practices and Google’s Guidelines, and mobile friendly.

#4: Install Your WordPress Website Mindfully

The options include a subdomain, new domain, or a subfolder. In case that you already have a business website and want to create a new blog, installing WordPress on a subdomain a better choice than installing on a new domain. On a subdomain will be easier to implement your SEO strategy. An even better solution for SEO is to host your new blog on a subfolder.

#5: Ditch Auto-H1 WordPress Themes

Do not choose a WordPress theme that uses multiple instances of H1 tags per page. That can affect your SEO because multiple H1 tags can be seen as spammy and therefore harm your organic search rankings. The best SEO practice is to use H1 just for your first heading.

We hope that our practical WordPress SEO tips will help you in achieving better ranking results with your website or blog.

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Getting Clear Expectations About Your SEO Program

If you want to invest in an SEO program, then you need to be rather cautious about who you are going hire for SEO services, and what kind of expectations they provide. The best possible SEO program should be one that is easy to understand so you can expect realistic results in terms of its performance and when you will increased Google rankings that work to your benefit.

SEO Expectations

Analyze Your Team's Effort

You have to think carefully about the team that you are hiring for when you are looking to get your SEO program to run right. You cannot just go and get your SEO program running right off of the start. You will typically require a business IT department and a social media department to identify how your system is being programmed and what you are doing in order to active your setup. The developmental processes need to be reviewed as well to give you a better idea of how you are trying to make your setup run as demanded.

Avoid Guarantees

As great as a guarantee for working with a program might sound, you need to avoid any guarantees that come about. No one can ever be certain that you are going to be at the very top of any search engine. The competition is far too tight to bear with. Besides, any moves that work to get you to the top of the list may end up backfiring in the worst cases.

Plan a Schedule

You will have a much easier time with getting somewhere in your SEO plans if you just get a schedule for your program set up. A schedule can entail a full look at points like when a site is to be audited, how technical changes are to be used and when the content is to be adjusted. Timing for when new links are to be introduced and bonus sections are added to your site can be considered just as well. Any plan to set up your site the right way must be taken care of with extreme care so you will have something set up right the first time.

Prepare Reports the Right Way

The reports that may be used when getting your SEO program running can be very important to explore. You need to get reports ready with the intention of seeing that the data being used is clear and easy to understand. Don't ever assume that your SEO plans are working automatically; you have to see that you're getting the reports you need to keep your setup running without any delays in terms of how it is being programmed and run.

Focus On Your Goals

The last tip is to have someone who can be there to help you out with your goals above all else. Don't just stick with someone who is there to claim to give you better rankings. Stick with a person who is ready to help you get better content and a more-organized site. This in turn should give you the most natural results over time. This should be your goal above all else as it will allow you to have the best long-term benefits.

Following these points will do more for your SEO program. You must make sure you hire an SEO company and have the right opportunities laid out as necessary.

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How To Merge Social Media With Your SEO-Driven Content Strategy

SEO Content StrategySocial media plays a vital role in the marketing and distribution of great content, and smart businesses are taking advantage of the opportunities with socially-driven content marketing strategies.

While there are many advantages to managing an active and proliferated social media preance, only companies that apply the appropriate combination of effective strategies will be successful.

There are various ways to go about using social media with content marketing, SEO, promotion, brand building, and advertising. Nonetheless, success depends on how efficient the business will merge its existing content strategies with the available platforms. Here are three insightful and factual tips on how to excel in harnessing the benefits of social media for an SEO-drive content strategy.

Optimizing a Brand's Social Media Presence

The common practice has been to use social media in promoting blogs, forums, and directing visitors to the official website. A different approach has now emerged. Using blogs and official websites to promote social media visits can go a long way in improving online interaction and SEO.

Urge followers and prospect customers in the emailing list to visit your social media profiles for more details and seamless feeds. The increased activity in social platforms will be reflected in other online media in a vicious cycle that navigates between all existing online presences. This in turn improves the number of healthy links and visits thus promoting sales.

Social Media Product Pages

This is not a new concept and it is now possible to create product pages on social platforms like Facebook. A product page is like a landing page where social media users can view brief description of available products and services. When creating these pages, make sure they are integrated with multiple (but not excessive) links that land in other social platforms and official websites.

Building Social Media Links

Link-driven content strategies are implemented to increase Google website rankings, expand online visibility and spread the message to a wider audience. Building healthy links across all existing online presences is the key to improving visibility. It may be the most basic tip although only a few companies have managed to apply it effectively. Having fan pages across all existing social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Google+ is mandatory for any business that has online success ambitions.

This ensures visitors are targeted from all platforms. Once you have these pages, ensure they are linked together and to other online presences. You can have icons for each social platform placed somewhere within the content in your official business website and blog posts. Similarly, have links that direct visitors to the official website. You can integrate these links as part of posts, feeds, videos and pictures. For example, you can update a link about using a given product and users will be directed to your YouTube page where they can view other videos and access more links.

Social media is home to millions of internet users and targeting them is the prime purpose of engaging in such interactions. However, statistics still hold organic search as the biggest traffic driver. Social media should therefore be merged with SEO-driven content strategies to boost ranking on search results while maintaining high quality engagements. The three above mentioned tips can be used collaboratively optimize content and social interactions for the purpose of marketing and sales promotion.

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5 Best Ecommerce SEO Companies in Review

Find SEO CompaniesEcommerce SEO companies face many challenges. This is a saturated area with millions of companies and big-box retailers all competing for top rankings. Many ecommerce SEO companies run a website through a standard piece of analyzing software, and then offer a few basic services such as tweaking the website and then providing content.

Unfortunately for the lazy, ecommerce SEO is far more complex and challenging. Google cracks down on spammy sites with with poor quality articles and duplicate content, and it has made changes to penalize these sketchy SEO activities. The SEO companies that have not kept up-to-date with the latest changes in Google are simply a threat to clients' rankings and overall ecommerce marketing potential.

To ensure you find a top-rated ecommerce SEO company to help boost the rankings of your online store, below are a few of the best in the business.

WebpageFX

This company talks about its power and passion, promises precise work that will enable businesses to reach their goals. This Pennsylvania company proudly proclaims that it is the number one SEO company and the 2013 tech company in its city. WebpageFX is also an Inc. 500 fastest growing company. All of which not only differentiates itself but also provides a great feeling that a person is in good hands. WebpageFX offers an impressive list of services and its pages are peppered with awards, recommendations and achievements, although some are several years old. Its cheapest SEO package is $600 so this ecommerce SEO service is rather affordable.

Boostability

This company wants your SEO to be "pristine, perfect, and precise". On their website Boostability talks about a clear path with steps that will increase website traffic. They talk about taking your website to the top where it will be seen. References boast about their services surpassing AdWords. Boostability appears to be aiming for the small business as they talk about services for them as well as local search engine optimization. There are no prices quoted but they offer a free analysis.

Digital Current

This company talks about improving every single part of a marketing campaign to grow a company's brand. Digital Current has some well known blue chip customers combined with some impressive improvement figures on its front page. There is little information about its services or prices on its website and you can only contact them through the obligatory free analysis.

ThinkBigSites

ThinkBigSites also has impressive blue chip customers and awards. It differentiates itself by offering the first months service free, which is extremely attractive. This SEO company offers highly customized services and is the only company to include branding and video services in its package.

ClickCentricSEO

This company specializes in ecommerce SEO on ecommerce based websites, concentrating on not only search engine positioning but the all important conversion rate optimization. After all it is no good being high in rankings if no one is buying from you. A very clever and distinctive differentiation. ClickCentricSEO also offers website design, social media, and email marketing as supplementary ecommerce SEO services.

DrumBeat Marketing

DrumBeat Marketing is a full service marketing company that offers trackable SEO results. Their differentiation seems to be the range of services they combine with SEO, including brand building and protection. DrumBeat Marketing also trumpets their monthly tracking reports that detail how the marketing efforts are improving your business.

Just looking at the above five ecommerce SEO companies it is very clear that they all cater for different tastes and needs. Each of the companies appears to have chiseled out its own characteristics and structure within a very large and competitive market. There will be at least one company there that can improve your search engine rankings.

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5 Fail-Proof Ecommerce SEO Tips & Strategies

EcommerceEcommerce websites present loads of products under myriad categories making it increasingly hard to attend to the SEO needs for particular pages. Although some automated SEO strategies can help increase the SEO value of all pages, most of the pages require manual effort to develop great, unique content.

Given the vast numbers of pages that ecommerce websites bear, webmasters need fail-proof tips that build the authority and trust of the overall site. For example, a webmaster could create a strategy for the distinct category pages of the on-page SEO, and then modify this technique every so often to replenish it with trendier keywords. The following ecommerce SEO tips detail what webmasters can do to improve web pages.

1. Integrate Product Schema Markup

You can compare including schema micro-data in ecommerce web pages is comparable to eating healthily, exercising, or having enough rest. In other words, it is vital, but following through can be tougher than it appears. However, a healthy ecommerce SEO requires product schema, which essentially gives search engines an easy time parsing and interpreting the information contained on the web pages.

Product schema markup is essential as it enables practical parsing and interpretation giving users results that are relevant to their search queries. Product schema markup helps to identify a product’s information, which includes price reviews, product identification, as well as manufacturer’s information.

2. Do Not Neglect SEO Copywriting

The work of an SEO should not be to develop novel content – more and new content no longer translates into more success in eommerce SEO. It just implies excessive content. Instead of focusing on content creation, which is essentially the work of content development specialists, eommerce SEO should focus on getting the best rankings.

Copywriting serves as an excellent means of creating great content that can afterwards go through optimization for search. Copywriting, for this reason, allows SEOs to concentrate on optimizing web pages for search, and the actions and methods that achieve the goals of ecommerce SEO. Although creating high-grade content may prove beneficial for SEO in many ways, great work can simply come out from copywriting.

3. Build Segmented Sitemaps

Sitemaps are significant elements of all SEOs, but they are especially important for ecommerce websites. Search marketing experts consider SEO-friendly sitemaps as the second most essential page of a website, after the homepage. The sitemap is to a Webpage what a reference point or index is to a book.

In its very core, a sitemap includes links to all principal pages of any website. Although typical users do not mundanely use the sitemap during navigation, it serves as a critical guide to search engine spiders. It does this by providing direction to all the rank-ready and rich content that need searching and indexing. This is one of the most powerful ecommerce SEO marketing tips that are easy to implement.

4. Conduct a Backlink Analysis

Following Google’s algorithm shifts that aim over-optimized backlinks, it is important to develop only relevant and quality links that present as logical from a user’s standpoint. Conducting a backlink analysis and revealing the effective use of keywords in every page is, for this reason, important. Not only does this act assist in pinpointing real opportunities for SEO, but it also helps in finding pages that may bear duplicate content – a common problem in ecommerce websites.

Powerful tools such as the SEO Spyglass scan and give a report of all the backlinks leading to a particular domain. Additionally, they also offer insightful metrics regarding every backlink. The SEO Spyglass platform is an excellent tool for performing SEO competitive assessment on competitors.

5. Implement a Creative Content Marketing Strategy

Developing a robust content strategy for ecommerce websites is a daunting task from scalability and creative perspective. Regardless of the importance of content to ecommerce SEO, it is not easy to develop great content for large ecommerce sites and their numerous pages, especially of the products involved have short lifespans.

One of the most recommended methods to add significant and user-generated content to ecommerce pages is by employing Q&A content that involves answering questions asked by consumers in a helpful and timely manner. These methods have a huge impact on conversion rates, and a brand is bound to report great numbers.

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