Pinterest is a unique ecommerce-valued social media site because of two things: 1) Pinterest pages are highly authoritative in Google search and often rank highly in the organic search results for ecommerce SEO keywords. 2) The majority of users on Pinterest are women who are looking for creative ideas or interesting products.
To take full SEO advantage of your Pinterest page, you can apply some simple SEO techniques to make your page more SEO-friendly. As a result, your ecommerce Pinterest page can indexed better in Google search.
First off, when you create a Pinterest page, you can benefit from using your primary keyword as part of the name of the page. It is preferable that you use your company name as part of your Pinterest account name. This will help identify your account and the products and services you offer.
For the Pinterest pinboard, use a keyword related to each of your products or services as the name of the board. Post specific pictures related to the product or service on a regular basis to these boards. Provide ecommerce SEO-centric descriptions to your pins. If your pins are connected to other sites, provide hashtags and labels as well.
Make use of Pinterest's main feature, that of linking the pin to another page. The link will appear as a button below the pin. This will allow you to connect each pin to a marketing page or a landing page on your website.
Aside from keywords for product pinboards, you should also use other keywords in naming pinboards for specific target markets. In some instances, a pin might be in both the product and the target market pinboard. This focuses pins towards the followers with a specific need. Knowing your followers and segregating them according to their reasons for following your pins would mean that you might post pins for both levels.
Think of it as a sub-leveling for your pins. This creates a matrix for your Pinterest ecommerce social media marketing strategy. This also allows having a product marketed in different ways for different market segments. For marketing persons, this market segmentation allows for different approaches, marketing copy and blurbs. This approach has been shown to be an effective ecommerce marketing strategy, which results in a significant sales increase.
Keeping a pinboard active and updated is not that hard. Like other methods of online marketing, you have to keep things updated. This keeps your followers updated of your products. It also keeps your Pinterest presence live and indexed on search engines.
If you have a posting flow, you should connect your Pinterest account to other social networking sites. Keeping things alive, your followers would keep on checking your boards for new pins. When posting to Pinterest, it should be second nature to share your pins. This will allow more coverage, and it would reach a wider audience. If you have posts in Instagram, Flickr or Tumblr, you can post these on Pinterest and then link to your website's product page. This linking would make your website more visible on search results.
Even if you don't have a new product or service, you can still post new pins. If you have a blog, you can have a screen capture of a snippet or excerpt and post this on Pinterest. Or you can have old pictures posted on your blog's latest post, and then link this to Pinterest. It is up to you how you want to update your boards. But keep them updated.continue...
The question still remains: Do press releases still work for SEO?
Late last year, Matt Cutts, the head of Google’s Webspam team, announced that using press releases to improve a website’s Google search rankings do not work anymore.
However, there are some companies that are still generating SEO value from press releases, particularly PRWeb.com press releases. We've done a little research and exploration, and it's true. With the help of PRweb.com, press releases can still have value for SEO and inbound marketing.
PRweb.com press releases are solid tools for many online marketing initiatives. Despite the changes in search engine algorithms and decline of search engine rankings of most websites in the past few months (which were caused by Google Panda, Penguin, and Hummingbird,) using PRweb.com press releases still work for SEO.
PRweb.com is a high authority website with a PageRank of 7. It is still considered as a high quality and newsworthy press release site by both search engines and Internet users. This means that a keyword-relevant press release itself has the potential to rank highly in Google.
Considering PRweb’s high PageRank, links that stem from a great press release can still provide some degree of “link juice” to a website. Although Cutt's claims this is not the case, it's pretty apparent for some websites.
For example, ecommerce SEO firm, Click Centric SEO, has realized success with The Neon South, an custom tank top ecommerce store that recently announced a new product offering of pocket tank tops. The ecommerce SEO company consulted The Neon South on how to properly optimize the press release, and as a result, the PRWeb.com press release ranks near the top of Google for "pocket tank tops." Additionally, the website TheNeonSouth.com ranks on page one for pocket tank tops
Aside from improving your webpages’ search engine ranks and increasing your website’s link juice, submitting press releases to PRweb.com can give you other benefits. It is a well-known fact that press releases have big tendencies to go viral and this alone can help you get more visitors to your website and that eventually gets converted into leads.
Making your press releases go viral can help create a “buzz” about your company which often leads to more recommendations to your site and even more links from other relevant websites. To take advantage of this, all you have to do is write a catchy press release that people will consider to be worth sharing and submit it to PRweb.com. To help ensure that your press releases go viral, you can always subscribe to PRweb’s Advanced option since it provides more premium options that are necessary for your SEO campaigns.
Whether or not you get high search engine ranks, PRweb.com can still help you get more visitors to your site through referral links. People still read press releases and they prefer reading press releases that are posted on high authority websites like PRweb.com. Once people read your press releases on PRweb.com and click on the link you have included in each of your press release, you will get an instant visitor.
Since PRweb.com gets a lot of readers, you will surely get your products and services exposed to these readers and get the chance to convert them into customers and earn more money. PRweb.com has the capability to distribute your press releases into a large network of influential news sites.
As a conclusion, press releases still work. You can get the most out of press releases by submitting them to PRweb.com, a high authority press release site that gets a lot of visitors. Including your links in press releases you submit to PRweb can help you acquire more link juice which can help you in your SEO campaigns.
To get the best SEO result, it is recommended to avail of the “Advanced” option offered by PRweb for more options and functions. If you are trying to find ways to get more visitors and earn more profit then using PRweb.com press releases is a good way to go about it.continue...
SEO is a science that is here to stay. Successful SEO strategies still feed off metrics, data, research and analysis. However bsed on the 2013 trends of successful SEO strategies, digital marketers must be more creative if they want to rank atop Google.
For most search marketers, creativity in connection to SEO is a little bit daunting. A lot of people don’t think about creative, user-focused content while producing content for SEO; however, if you want to grow your online business with SEO, the creativity that comes with content creation is most definitely essential.
This article looks at some of the changes that took place in the search industry in 2013 and why creativity is critical for digital marketers in 2014.
Search engines such as Google nowadays look at the entire content as opposed to just keywords. The idea of semantic SEO came into force in 20013, you will rank well on Google not based on keyword but on content creativity. For instance, if a person types in car the results of automobile will also appear. It is generally about understanding the bigger picture as well as the intention of the searcher, not simply the keywords.
Keyword-focussed content is simply dying and therefore content developers must become more creative. They must understand synonyms for the keywords and use those alternatives throughout their content to help Google get a picture of what the content is all about. Since some terms have several meanings, using synonyms helps categorize your content correctly.
Google announced recently that they were encrypting all the search activity. This announcement means that whether you are signed in or not you will not be in a position to see most of the search data on your website pages. This simply means that you will not see what keywords a person typed in the search box that led him or her to your site.
This makes SEO more difficult and calls for a different and more creative SEO strategy. For instance, you may start by looking at what data other search engines such as Yahoo and Bing provide. The keyword trend you notice here is more likely going to be similar to that of Google. You can also look at your entire organic traffic to identify what pages are getting most clicks and look for relationships.
Google announced a couple of weeks ago that your Google+ information would be linked to You Tube. With a Google+ profile you not only watch videos, but allows you to comment. Such comments are sorted by their relevance as opposed to the time it was posted. This is one of the SEO strategy that should be implemented to allow people start conversations. Google will gain lots of information through this incorporation which will help businesses target their adverts better.
In conclusion, creating creative content is the new SEO strategy that must be implemented by digital marketers who want to rank well on search engines. Keyword focused content is simply dying as Google as well as other search engines implement new strategies that require content to be more creative.continue...
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