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How to Promote Professional Services Using Social Media

Social MediaSocial Media is a key tool in promoting businesses online, since it can reach a market of millions of people all over the world. Each social media outlet offers its own features that can help a business gain exposure, and build their clientele. Here are some tips on how to promote a professional business, using the more popular social media sites.


This social media outlet is still in the lead, for having the largest member base. A business can use Facebook to reach over 500 million people, and help expand their global market. A key tip for using Facebook is to consistently have promotions or contests, through the business page. This will entice users to follow and like the business page, thus making your business gain popularity. If you are just starting on Facebook, a great approach to gain popularity fast is to give a product or service away, to the first few viewers that like your page. This will have your business spread rapidly, among users on Facebook.


This picture-sharing outlet was just recently purchased by Facebook; therefore it is quickly growing a large user base. Instagram is generally a mobile application, but users do have access to the site by computer, as well. The best ways to promote a business through Instagram is to upload a picture pertaining to your business, and then choose relevant hash tags to upload the image with. Hash tags help group together pictures of relevancy, and will help you in showcasing your picture to your relevant market.


Pinterest is the new social media outlet, which is quickly gaining popularity among businesses. To use Pinterest for marketing purposes, a business will have to create an account, and post pictures of their products, thus being able to link it back to their online site. To succeed at Pinterest in the marketing sense, it is vital to be social, and comment and like other people’s photos. This is the easiest way to gain followers, and it is important to follow them back as well.


Twitter allows for companies to write a small blurb, which will deliver pertinent information to potential clientele. Twitter also allows for members to make use of the hash tags, hence delivering their blurb to their target market. A tip with Twitter is to be social and follow individuals, who follow your competitors or other businesses, in the same niche. This will help you reach out to your target market, which is interested in your particular product or service.

Google Plus

Google Plus is a new social media outlet, which is quickly on the rise as well. Companies should link all their social media platforms to Google Plus, thus being able to easily find their other followers on Google Plus. Doing this will save much time in trying to build up your fan base on this platform.

About the Author: This guest post is contributed by Zara, a guest blogger from UK. She has written many articles on SEO, Health and finance. Apart from blogging she does research on ppi claims. Catch her @financeport.


The Importance of Reviews as a Local SEO Ranking Mechanism

Local SEO ReviewsContrary to popular belief, customer reviews are not just meant to give your potential customers the right impression regarding your brand. They can also be considered as a great way of enticing popular search engines to rank your site higher.

Google loves companies with great customer reviews. One thing that you should understand is that local SEO is basically done to market your site to famous search engines like Google.

On the other hand, Google’s main agenda is to offer quality content for its users, and quality reviews are great ranking mechanism to achieve this. There are a number of ways in which you can ensure customer reviews have a positive impact on your local SEO campaign. These are mentioned below:

1. Increasing the number of customer reviews on your website: So long as you keep your website in proper order and avoid cluttering, having a high number of customer reviews is always a good thing. You should have at least few reviews on your Google Plus if you want to appear in the top rankings of the Google Local search results search engine results pages (SERPs). This is because Google prefers websites with a good number of customer reviews.

2. Earning high quality customer reviews: While you want to maintain a good number of customer reviews, it is important to check on quality. The quality of your reviews will be measured by the actual ratings they receive. All your reviews do not have to be perfect since customers want credible information. Just keep in mind that your ratings are a measure of quality and this is one thing Google really considers when ranking sites.

3. Keeping an eye on competitor’s reviews: It is highly likely that your competitors will also have their own customer reviews on their websites. This means that, some form of competition is created in the local SERP. You can be able to step up to your competitors regardless of whether they currently have the highest ranking on Google. If you come up with the right strategy, you will soon outrank your competitors.

When it comes to local SEO, or "geo-local SEO," there are a number of things you can do in order to get a good number of customer reviews. For starters, make sure you ask your customers to write a review of your product or service immediately instead of waiting to ask for it later on. You should also make sure that the method of reviewing is made as easy as possible to the customer.

For instance, you can send an email with an attached survey that is simple to fill. If this email is not responded within certain duration, be sure to follow up on that customer a few days later. However, never force a customer to give you a review. If you feel the need to force them, it is likely that there is something in your business that needs to be worked on so you need to check on that.


The Future of Link Building: SEOmoz Whiteboard Friday Recap

In a February 8th SEOmoz Whiteboard Friday, Cyrus Shepard presented some empowering points about link building for SEO.

The thesis of his WBF is to help you (as the SEO) prepare your link building strategies for future changes anticipated by Google based on trends and historical outcomes from its algorithm updates.

In essence, SEO's need to be very conscious of their link building practices and avoid techniques that may soon become penalize-able in the future. A few examples of these are:

  • Using exact phrase match anchor text in author bios of guest blog post
  • Publishing infographics on multiple blogs with the same anchor text
  • Building links from press releases to money sites (instead of other "linkable assets")

Take a moment and watch this wonderful WBF below:


Impactful Intricacies to Fine-Tune Your SEO Practices

Search Engine LandI recently came across a popular article at that delved deeply into the minute details of SEO.

Although we typically feature more big picture and long-term SEO strategies and tips here at Increase Your Rank, it's the small moves that can make a big impact.

In Tom Schmitz's post, "9 SEO Quirks You Should Be Aware Of," he highlights several intricacies involved with on-site optimization. These "quirks" represent the the small details that SEO's don't really think about, but do have an impact.

Schmitz breaks down each of these details as follows:

1.In Subfolder & File Names, Use Dashes, Not Underscores
2. Avoid Dashes In Domain Names
3. In Subfolder & File Names, Use Only Lower Case Letters, Numbers & Hyphens
4. The Great Subfolders Vs. Subdomains Debate
5. Be Careful With Parameters
6. Use Flash Or Silverlight To Insert Multimedia Elements, Not For All Content
7. Pick Only One Per Page, HTTP: Or HTTPS:
8. Make Sure The Markup & Visible Text Matches
9. Using The Vertical Bar In Title Tags

In essence, it's important to keep things consistent when performing SEO services on a website. You'll want to respect these quirks and keep them top of mind when optimizing your website.


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