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5 Pillars of a Web Presence Management Strategy

Web Presence Management PillarsSince the search algorithm updates in Google the old school SEO techniques have become obsolete. Today, brands can build a very successful online presence only by focusing on the power of great content creation coupled with the influence of social media. This new approach is called Web Presence Optimization. Online companies need to base today on the value of investing in comprehensive web presence management services as a complete solution to help them thrive online.

A successful web presence management strategy should be based on 5 pillars. You can promote and optimize your online brand for recognition, awareness, and better visibility only by focusing on SEO, website optimization, search engine marketing, content marketing, and social media marketing. Therefore the 5 pillars of web presence management should include: Search Marketing (Organic SEO & PPC Advertising); Social Media Marketing; Content Marketing; Reputation Management; Analytics, Performance Tracking & Reporting.

Search Marketing (SEO & PPC)

Most often the web presence management is too complex for a small business to deal with by itself. Hiring the specialized services of a SEO agency is recommended, because only they may have the skills and resources to evolve your online brand presence to the next level.

Unlike traditional forms of web marketing and SEO, web presence optimization and management require a combined synergy of all digital touch points and online marketing channels that have an impact on brand awareness and visibility. Optimizing a brand’s web presence consists, in essence, in building meaningful connection that have the ability to promote lasting exposure in search engine results and sustainable social relationships with existent and potential customers.

Think Big-Picture Web Presence Brand Building

Developing a web presence strategy encompasses much more than just PPC advertising and organic SEO, since it is an evolved approach of web marketing. This new SEO focuses on a more strategic approach to building a strong brand and touching a large online audience. A specialized agency will develop a unique web management program for your company, based on a number of various services.

Each web presence management program includes a rich blend of services that are relevant to the particularities of your business, including conversion rate optimization, search engine optimization, mobile web presence optimization, pay per click optimization, social media marketing, and content marketing and optimization.

Crafting a Uniqe Web Presence Management Program

Your unique web presence management program should focus on creating a content marketing strategy, reach out and establish valuable connection, diversify your content portfolio, produce reader centric content, grow your social following, and engage your audience. This web presence management program will be based on the premise of the target audience, not just the target keyword.

Since your website, even if you are not direct engaged in ecommerce, is a virtual showroom opened 24/7, effective website design and unique content will reflect your brand in a better light. Your audience should engage through on-brand easy to scan style and tone that compels action.

Social media integration is an important aspect of modern marketing that supports your brand. Your website should incorporate social media buttons for the most popular platforms such as Twitter, Facebook, Google Plus, YouTube, Pinterest, and LinkedIn. Your views engagement and sharing of your content will boost your search engine rankings.

As staple for most web presence management companies, analytics and tools for performance tracking and reporting will help you evaluate the effectiveness of your web presence management strategy and make the necessary corrections if needed. This final pillar is a must for proper web presence management and ensuring all efforts are invested in the right means for adequate returns.

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Best Backlink Sources for Local SEO

Google Local SEOA crucial part of any SEO campaign is generating high quality and relevant backlinks to your website. However, for local SEO it is most important that your backlinks come from local sources.

There are a few important differences between local backlinks, but they are usually all closely related to citations. A citation refers to a mention of your business's information elsewhere on the Web, which also commonly contains also contains a link to your website. As a results, backlink sources that also provide citation offer greater value for local SEO. And when these citation and backlink sources are locally-relevant (e.g. local chamber of commerce business profile page vs. directory listing on Manta.com) they offer even more for SEO.

Seek Locally-Relevant Backlink Sources

The most valuable citations and backlinks for local SEO are those which come from authoritative and respected resources. They must come from locally-orientated websites and directories. The current location information and the exact name of the business should appear in a citation. This is all vital to properly manage the web presence of your business, beyond just SEO.

SEO Traverse City MI

This proves to search engines that the contact information is correct and that your business actually exists. Google’s TOS interdict buying backlinks, so you need to focus on white hat SEO techniques to get them.

Backlinks play an important role in determining keyword relevancy, domain authority, and overall ranking potential of your website. Among good sources for local backlinks are trusted local directories, press releases, and locally-relevant blogs.

Common Types of Backlink Sources

Among the techniques to earn quality backlinks to your website are included:

1. Blogging: You may create and maintain your own blog on a separate domain from your main website and use it in order to direct links to your website. For this purpose you need to build the blog around a relevant niche topic that relates to your main website and regularly publish content with backlinks to your website.

2. Guest blogging: Guest blogging on high authority blogs is another effective way to build backlinks. You need to find some good local blogs and inquire their owners about writing guest posts on their blog and the links you are allowed to include.

3. RSS Feed: You can also include on your blog a RSS feed, which is easy to set up and free. A RSS feed generates greater popularity of your blog by allowing you to syndicate your content. This can have the result that other webmasters will provide links back to your webpages.

4. Press Releases: It is important for your local SEO to regularly write and distribute press releases. When you publish press releases through distribution sites, you are allowed to add backlinks in the copy.

5. Link to Other Relevant Blogs: You may try linking your blog to other related blogs. This can often times generate link reciprocity because some blog owners will likely return the favor.

6. Create Visual Content: You may also consider diversifying your content from text to visual content, such as cartoons, images, charts, and info graphics. These techniques usually attract more viewers but also can earn and retain backlinks.

7. Social Sharing Widgets: By providing social sharing widgets on your blog posts and webpages you can propagate your content and generate link popularity.

8. Write Reviews: By writing positive reviews of other services, products or companies, chances are that the website owner will also link back to your website.

9. Offer Free Tools: You can also offer free resources and tools and resources. This can attract new business as well as quality backlinks.

For more information on generating backlinks for local SEO, stay tuned on Increase Your Rank for local SEO and Google local optimization techniques.

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Investing in an Ecommerce SEO Site Audit: What to Expect

Ecommerce SEO Site AuditOne of the most common issues when it comes to Internet and SEO marketing is the lack of standards, specifically with the quality and scope of work. Likewise, there are a number of SEO and Internet marketing consultants, as well as agencies that utilize similar words when describing a certain process. However, the quality and outcome of their work aren't usually the same.

An ecommerce SEO site audit falls in the same category, where it allows the ecommerce business owners to come up with proper expectations in regard to how the ecommerce SEO audit process would work. To give you a better idea, we're going to discuss what you can expect in SEO ecommerce, as well as the important things to be included, in order to guarantee success. Aside from that, it's also important to be familiar with the things related to it in order to protect your future investments.

What to Expect with Ecommerce SEO

Before anything else, it's essential to be aware that a thorough and comprehensive ecommerce SEO site audit could improve the overall ranking of your website, and help you determine the things that are needed to be addressed in order to attain overall success.

For this, several resources should be utilized during the process. This would help in determining the strengths, as well as the weaknesses of the website together with the SEO objectives. After that, the SEO experts would be able to analyze the health of the website and give specific insights about optimization.

On-Page Ecommerce SEO Audit

Despite the fact the on-page ecommerce SEO seems to be really important, it only affects 30% of the SEO algorithm. Nonetheless, ecommerce SEO companies like www.ClickCentricSEO.com provide very detailed on-page SEO audit reports for areas that pose strengths and weaknesses throughout the site.

Off-Page Ecommerce SEO Audit

Just like what has been mentioned earlier, there are a number of factors that could affect the keyword rankings. Thus, it's important to have a strong and stable ecommerce SEO campaign that would place a high degree on the following aspects, such as social media and backlinks.

Social Media Presence

Recently, the social media is gaining popularity, especially in the SEO practice. An ecommerce SEO marketing audit would assess the strength of a social media and see if it has a number of following and has the potential to improve a website's ranking.

Backlink Portfolio

As you conduct the SEO audits, advanced software are often used to scan the website or its backlinks, as well as inbound links that would point the domain from a different site. If you're not aware, backlinks are similar to votes that would help in determining the legitimacy and credibility of a certain website. Which only implies that it has a great impact on a website's ranking potential.

Furthermore, the quality of a website's backlink portfolio is quite important. Most search engine rank websites depending on their natural backlinks, which means that those who came from quality sources would have a better standing.

Final Words

Overall, a thorough and comprehensive ecommerce SEO site audit could be of great help, especially in finding the overall ranking of a website as well as determining its future success. There are several things that should be taken into consideration under the on-page and off-page SEO. However, the navigation, usability, and website structure of an online store also play a vital role in the conversion rate optimization.

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5 Tips for Hiring a Proficient SEO Company That Delivers

SEO is the beginning of your business’s overall web marketing strategy. But when it comes to finding a legit SEO company, many business owners and marketing teams are overwhelmed by the options.

The truth of the matter is, there's a ton of SEO companies out there. And only small fraction of all SEO providers are actually competent and proficient to deliver effective results.

To help you weed-out the weaklings, below are five tips, or questions to ask, that will enable your team to recruit a top-notch SEO company to help your business thrive on the web.

Does the SEO Company have a Previous Client List?

Companies pride themselves on their body of work and the client lists that they are able to compile. The company will have no hesitation in providing a listing of clients. This information will allow you to properly gage their effectiveness while verifying their references.

Can The SEO Company Share Any Google Webmaster Guidelines?

The Webmaster guideline is guide of search engine how they control search quality. Google webmaster prohibits many of the most of the common SEO tricks (auto generating spammy content and hidden links and text). A violation of the guidelines can result in either a ban or a low ranking for the website for a lifetime.

How Many Projects Have Been Made Successful?

Having a previous client list, begins the story. Ask the company how many projects they have handled and how many of them have been successful. Ask for details. Ask what they did to ensure/create success.

How Will The SEO Company Increase My Search Engine Ranking?

Find out how they are going to review your website and remove the issue(s) that is responsible for your current low ranking. Ask how they will implement on-page optimization process to make your site more search engine friendly.

Does the SEO Company Have Any Specialties (i.e. Ecommerce SEO, Local SEO, etc.)

You need to know that the company has a [basic] working knowledge of the industry that you are in. Without that, they will not be able to properly market for you. Those without expertise in your sector of the industry will only spend approximately a month learning your business once a contract is signed. As you well know, it will take more time than that to learn your business and how to properly make it marketable to the public.

The Takeaway

Some SEO companies are even apt to provide their prospective (businesses like you) with free site audits. Although rare, if you can get any sort of preliminary SEO site audit report, this will be a good indicator of the direction the company will take you. This is particularly advantageous in cases of niche SEO, like ecommerce and local SEO.

By using the above as a guide, you will be able to avoid consultants and companies whose objective is to scam businesses out of money. In additional, you will be able to properly decipher who is the best fit for your company and its SEO marketing needs.

SEO can be intimidating, but choosing the proper company does not have to be. Begin with setting a budget and be steadfast in remaining as close to it as possible. Use the tips listed above with the addition of data that can be collected from your IT support companies and current marketing division. Know your demographic and your product and service thoroughly. Do not allow the company to distract you with technical terms. As with anything else in the business world, have them explain it in laymen’s terms. Those that are successful in their careers can explain it with ease to a toddler if need be. Keep that in mind as you drudge through the candidates that are presented to you.

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