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The Future of Keyword Optimization for SEO in 2015

Website Optimization CompanySearch engines like Google are still punishing websites for the obvious overuse of keywords, and this does not seem to be ceasing. The future of the SEO, in turn, appears to continuously be moving toward punishing sites that sacrifice exceptional content for redundant keyword usage (still thinking keyword stuffing will yield better rankings.)

Over the past decades, SEO has become an increasingly popular form of Internet marketing, but the tide seems to be turning towards incredible content being a better marketing tool in the upcoming year.

Signs that Keywords are Losing Significance

Google’s one two punch that has been delivered by Panda and Penguin updates has brought some changes to SEO. Panda, in particular, has “cracked down” on low quality content as well as “content farms”. Whereas Penguin waged war on keyword stuffing, scheme links and other tactics. This is forcing marketers to provide valuable and useful content instead of a visual vegetable soup of keywords.

The in-depth article search has also chipped away at SEO. This type of search is geared towards bringing longer-form, high quality content to the surface of search engines. This has been around since 2013 and has yet to go away. Higher quality content has its place, and it appears to be grower as the New Year approaches.

Also released in 2013 was Hummingbird, which essentially made Google searches more human. No longer were inquiries based on single [keywords] but by sentences. Just as a human would ask a question and require its answer, Google could search based on that as well. No longer did a person have to rely on the luck of choosing the right word query to find what they were looking for.

Google itself has also decided to hide keyword data from its Analytics. Even Google knows that keywords are not that important in order to determine keyword content for clients.

Search Intent

Through the years, Google has made adjustments to its search engines due to the habits and wants of the public. That is why, currently, Google tries to match the intent of the search instead of keywords. This doesn’t necessarily mean the end of SEO, but it does indicate a decrease in the need of heavy keyword usage.

Until search engines can read minds, there will be a place for keywords, but only when combined with quality content. Moving forward into the New Year, SEO marketers should shift their focus to creating better content. Now better content does not mean that a keyword or two cannot be added, it just means that keywords do not have to be the only thing that consumers read. The focal point is changing from thin content to meaty and worthwhile.

Be prepared for the upcoming changes in the world of SEO. It’s not important to have one word listed 8-10 times, it is now important to give people something worth taking time out of their day to read.

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Ecommerce SEO Site Audit: What to Expect

 Ecommerce SEO Site AuditOne of the issues with SEO and Internet marketing is a lack of standards around the scope and quality of work. Different SEO and Internet marketing consultants and agencies use similar words to describe different processes, but quality and outcome of their work can be vastly different.

An ecommerce SEO site audit falls in this category as well. To help ecommerce business owners set proper expectations of the ecommerce SEO audit process, we will discuss what this should include in order to be useful. Business owners need to understand what they can expect from an SEO audit in order to protect their investment.

Defining the Opportunities & Overcoming Weaknesses

Usually an ecommerce SEO audit has the goal to identify the opportunities and challenges faced by the client’s website for improving the SEO performance in order to drive more visits, brand impressions, and conversions. The input in a SEO audit is a client’s access to search tools such as SEOmoz or Webmaster Tools, web analytics, and the search results themselves. These data are used in combination with SEO knowledge and experience in order to analyze the website and design a SEO strategy to improve organic search performance.

A complete ecommerce SEO audit will usually include three sections:

  • (a) Analyzing keywords and content
  • (b) Analyzing the opportunities and challenges for a website’s technical aspects
  • (c) Link authority

All these three areas are interconnected and no ecommerc site SEO audit is complete without covering them all. Sometimes these three sections are split into separate ecommerce SEO audit documents, such is the case for SEO site audits provided by companies like www.ClickCentricSEO.com. However, not all ecommerce SEO site audit reports cover these sections, and when they don't, you as the ecommerce site audit should be skeptical of the people prodiving the information.

Assessing the Primary Components of Ecommerce SEO

In a search engine algorithm are combine hundreds of ranking factors and as a result, decisions come together across those three main areas of SEO: authority, content, and technical. According to the search engine algorithms these decisions impact a website’s organic search performance.

For example, a website’s content relies on technical elements such as architectural structure and platform configuration in order to boost rankings by amplifying keyword signals. In the same manner, it has to be some sort of keyword signals to amplify for link authority as well. As we can see, ignoring one area has as a result leaving the other areas weaker.

The SEO analysis documented in an ecommerce site audit is critical for several reasons. One of these reasons is trust. A detailed SEO analysis builds trust between the client and the SEO professional. Because SEO is a combination of development and marketing disciplines, the client needs to understand the underlying issues with a strong impact on the SEO performance. An SEO audit has also an educational aspect. Based on the audit it is possible to implement a strategy to improve ecommerce SEO service quality, or the overall general direction of the program.

Therefore, in addition to analysis an ecommerce site audit will also contain a SEO improvement strategy and the steps to implement that strategy. This SEO strategy will address authority, content, and technical opportunities in proportion to their value, focusing on those areas that can have the largest SEO impact.

Providing Insights That Encourage Greater Conversion (Not Just Rankings)

A thorough ecommerce SEO site audit should help finding the overall ranking potential of a website, as well as the means to realize success. The SEO professionals take into consideration various factors that can be categorized under off-page and on-page SEO. On-page or on-site ecommerce SEO accounts for around 30 percent of most search engine algorithms, while off-page SEO elements carry the most weight in determining keyword rankings.

However, usability, navigation, and website structure of an online store are important not only to SEO but also to conversion rate optimization.

The technical SEO quality of an ecommerce site depends on several components such as crawl ability and website health, website load speed, use of a XML and HTML sitemap, overall HTML coding structure of the website’s pages, and use of internal linking.

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5 SEO Mistakes That Limit Your Site's Ranking Potential

SEO mistakesWith the updates Google keeps making to its search engines algorithms, it can be difficult to stay updated with best practices for SEO. However, there are a number of basic SEO mistakes that limit your site’s ranking potential, no matter how much Google change its ranking equations. We all make mistakes but it is ideal to learn from them. Even the smallest mistakes on your website can cause a dramatic drop in ranking. This can translate in lost traffic and money as bad SEO means less business prospects.

It is true that different online businesses have different audiences and target niches, but all of them should avoid making some basic mistakes. Here’s an overview of the 5 most common SEO mistakes and advice on how to avoid them.

1. Not enough text content throughout the site (or too much image-based text which spiders can't crawl) Google gives priority to contents that discuss about recurring important events and hot or new topics within a specific niche. You need to come up with the hottest topics for your readers. Make sure your content is original and useful. High quality content can ensure you a high ranking in search engine results. Take care to not use too much image based text on your website, which spiders can’t crawl.

In order to maintain a strong online presence, you will need to keep updating your website regularly with fresh new contents at least two to three times a week. Also keep a balance between optimizing your content for SEO and keeping it interesting and useful for your readers. You should never use SEO techniques at the expense of your readers.

2. Missing HTML and XML sitemaps You need to pay attention to your website’s HTML code and XML sitemaps. Missing optimized HTML and XML sitemaps will make your web pages harder to crawl by search engines spiders and will result in not being indexed and ranked. Most SEO firms will note this mistake immediately upon conducting a site SEO audit service for a site.

3. Using flash media and heavy media files The search engines’ spider and robot programs are crawling your site in order to index its content and get it ranked. However, if you use heavy media files and flash media, the search engine’s spiders will not be able to accurately index your website. Overuse of images, Javascript and other code elements and flash animations prevent proper indexing of your website.

4. Duplicate or blank page titles and meta descriptions Duplicate or blank page titles and meta descriptions can also affect your search engine ranking. They will also affect your website’s functionality. If visitors cannot reach your content because of no title or page description then your site will certainly not be user friendly. If you forget to add title and meta tags you are wasting both your money and your time.

You need to use tags for each article on your website should, even if they are not generating so much traffic as other SEO copywriting techniques. Your tile tags should be optimized with you target keywords. This way search engines and your visitors will know what your content is all about. Meta tags also serve as an advertisement to entice visitors to read your whole content. By combining these two you will attract more visitors.

Your meta tag should limit to 160 characters and your title tag should limit to 60 characters, for best visibility on search engines. In order to avoid duplication you should only use your website name on generic web pages such as “Contact” or “About”. In order to boost click-through rates try to avoid keyword stuffing and ensure that you post unique contents for each tag.

5. Not installing Google Analytics or Webmaster Tools (for analysis and performance tracking) Regardless if you have a blog or an ecommerce business, it is important to track your website’s performance. Google Analytics or Webmaster Tools can help you in analysis and performance tracking. If your keywords are too broad or too competitive you may not achieve the desired ranking. With the help of the keyword analytics tools you will be able to choose the best keywords for your website’s content.

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The Emergence of Social Signals in the SEO Scene

Social SignalsWhen it comes to optimizing your website to increase its online presence within the search engine's index, there's an abundance of factors that you need to take into consideration. Some of the factors that affect the ranking potential of your website are: inbound link, similar keywords, anchor text and meta descriptions for example.

But one of the factors that has been increasingly gaining more weight than the others pertaining to SEO, are social signals. To understand why, lets look at what social signal indicate in the eyes of Google.

1) Indicates Quality

Google has always proclaimed that when it comes to SEO, content is king. Content within itself, plays a major role when it comes to your website's ranking potential. But with an abundance of content that's being continuously uploaded on millions of websites on a weekly basis, how does Google determine the quality of content on an individual's website?

Simple said, one of the factors they use to determine quality are social signals. Many SEO experts will tell you that receiving an abundance of links, re-tweets or shares are similar to receiving an inbound link. The more that you receive, the more it demonstrates that your website is providing some level of value to your audience. And if you really look at it, there is a strong correlation between a large volume of social shares and great content, such as the ones that eventually go viral.

2) Indicates Credibility

Another factor that plays a major role in your website's ranking potential is credibility. Statistics demonstrate that 92% of people trust the recommendations of their family members and friends. No one is going to share a malware infested website link to the people within their network. Whenever people share content within their network, they are basically saying that the content provides value and that it is worth their time.

Based on this fact, Google will not only see a website that has an abundance of shares as being able to provide quality content to their audience, but in their eyes, it will also indicate credibility or essentially demonstrate that the website is not just providing content for SEO purposes but is in fact trustworthy and that quality content is being given.

How To Leverage Social Media For SEO

When it comes to increasing your social signals for SEO endeavors, you need to ensure that you establish a variety of internal and external elements. Some prime examples of internal elements are:

  • Utilizing share widgets such as the opportunity for someone to recommend, like or tweet a page on your website.
  • Establishing a variety of social profiles connect icons, such as follow us on Twitter or like our Facebook page for example.

Some prime examples of external elements are:

  • Establishing a variety of social media profiles and lets your audience know when you release new content on your website.
  • Interacting with your audience to ensure that you receive a higher level of engagement, which equates to a higher chance that if someone shares your page, that it will show up in their network's news feed.
  • Implementing the 80/20 marketing strategy, which is 80% genuine value, 20% pitch.
  • Establishing a YouTube account with the intention or acquiring Facebook fans and/or Twitter followers.

For more information, we encourage you to visit the professional SEO website optimization company www.WebPresenceGroup.net. There you can find a wealth of resources about SEO, social media, website optimization, and other approaches to expanding your company's web presence.

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5 Tips for On-Page SEO & Website Optimization

On-page SEOAny professional running an online business or website already knows the importance of ranking and SEO. Search engine optimization is one of the activities every website owner dependent on ranking will have to perform. It can be divided into on-page and off-page SEO or "optimization."

As the names suggest, on-page SEO simply refers to configurations done on your website's pages while off-page SEO includes aspects of external links and social media engagements. Although they are both very important, on-page SEO is often given more weight. As a business, SEO is structured to attract traffic by attaining better ranking on search results.

Here are 5 tips that you can use in on-page optimization to improve your site's ranking and optimize your company's web presence.

Write Unique & Keyword Relevant Page Titles & Meta Descriptions

Search engines have a specific way of analyzing and communicating with websites. When listing ranking, the search spider looks for certain specific elements to tell it about the page and its information. Since search engines rank sites with the most relevant information first, it is important to optimize the pages by telling search spiders what information is found.

Use optimized titles and page descriptions which is what the search results display. For example, a site with titles such as “SEO Tips for Ranking” is better than one with “Index.html” since the search engines can quickly understand what that page is about. Keep page descriptions limited to 150 characters and unique for each page.

Optimize Website Images

When search engines visit webpages, they use content, descriptions and images to work out their ranking. It is therefore important to optimize your images by using ALT tags and image descriptions. For example, an image described as 'Woman doing Yoga' is better than 'Image1.jpg' simply because it communicates the search language.

Use original images and optimize their size. Smaller images in terms of bytes are better. If your page contains several images that can potentially delay loading time, you can use content delivery network systems CDNs from servers such as Google and Amazon.

Structure URL Naming for Keyword Relevancy

URLs are very important parts of your pages and search engines use them to understand the website. Use permanent URLs complete with hyphens that separate different parts. Always use descriptive parts rather than codes or numbers. For example, a page whose URL is www.kambonatours.con/african-tour-packages-for-family-travelers/ is better than www.kambonatours.com/p-gul-121. Keep URLs limited to 255 characters.

Optimize Internal Links for Keyword Relevancy

The search engines' algorithms for ranking use both internal and external links. You can optimize pages that are more important by sending more links to them. Links tell the search about other pages in your site which they can exploit and understand more about your website. You can use keywords as links, although not always. Just be careful not to use the same keyword for your internal link's anchor text. This can cripple your SEO efforts as a result of being penalized.

Respect Website Content & Load Speed

These are basic SEO practices used for on-page optimization. Since search engine ranking also uses traffic metrics to gauge popularity and preference, it is important to ensure the traffic your site attracts find relevant, nicely structured, high quality information. Google is also working on introducing the aspects of speed in their ranking algorithms. It is therefore important to establish a standardized formatting, layout and on-page content distribution that allows your site to load as quickly as possible. Additionally, write content that is researched and relevant to the topics.

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A Plastic Surgeon SEO Strategy in a Nutshell

Whether you do SEO for surgeons as a marketing professional or you're tackling your plastic surgeon SEO strategy in-house, executing a solid strategy doesn't require a lot of resources. Rather, successful SEO for surgeons is the result of implementing the proper techniques in the right places.

As we approach 2015, revamping your plastic surgeon SEO strategy will be vital to succeed in the new year. Below are some foundational strategy insights to help you attain top search engine exposure for the keywords that will drive your surgical practice meaningful traffic.

1. Choose Keyword Targets Mindfully

Keyword selection will often depend on where you're located. If your surgical practice is based in a competitive geographic market (e.g. San Francisco or Dallas), then you'll want to look at more precise long-tail keywords that reflect your core surgical specialties.

Google Local SEO

For instance, a surgeon in a smaller city like Traverse City, Michigan can rank easier for "plastic surgeon Traverse City" compared to a plastic surgeon in San Francisco. The latter California-based surgeon would be better off optimizing for surgical niche like rhinoplasty, breast augmentation, or other specialized surgical procedures that people are seeking. This helps slim down the competition while helping you attract more targeted patients.

In short, it's often best to build your surgeon SEO strategy around a very specific niche. Almost every plastic surgeon wants to rank for "plastic surgeon [city]." By choosing highly-specific keyword targets, you can define your plastic surgery practice as the authority in a given surgical specialty.

There are some agencies that specialize in SEO for surgeons, and offer free audits to help with keyword selection and developing your surgeon SEO strategy. We suggest www.OptimizedSurgeons.com. Not only do they offer services in SEO for surgeons, but they offer a wealth of insights on their blog.

2. Populate Your Website With Unique & Valuable Content

Many SEO-savvy surgeons are over-concerned with on-site optimization, as many are under the impression that a strong website is what fuels top rankings. Well, on-site factors are only about 30% of the equation in how Google determines it's search engine rankings.

Plastic Surgeon SEOFocus your on-site SEO efforts on creating unique and valuable content that resonates with your target patients. Sure, keyword relevancy is important. But having a website with deep content that helps educate, inform, and/or enlighten patients is what ultimately distinguishes the authorities from the rest of the pack.

Some content strategy ideas include:

  • Start a blog or articles pages where you can regularly publish content about your surgical specialty
  • Create webpages (e.g. "Our Services" or "What to Expect") that very deep and rich with unique content that offers value
  • Ensure your homepage content has at least 200+ words of crawlable text (avoid having a lot of text in images where spiders can't crawl it.)
  • Create videos and other rich media content

You're website doesn't need to be a library. Rather, a simple 10-page website can rank just as well as deep 100-page website. It all comes down to the off-page variables that define your practice.

3. Invest Most of Your Surgeon SEO Efforts Off Your Site

Off-site variables (e.g. backlinks, social signals, etc.) make-up 60-70% of Google' search engine algorithm. For this reason, you'll want to invest most of your time and energy in external endeavors.

Backlinks are ultimately the bee's knee's to ranking higher in Google organic search. However, in most cases, Google will display the local search listings (accompanied by the Map and red pins) for desired keyword targets that are associated with a city or geographic reference. The ranking algorithm of these local search listings are determined by other factors, with citations (mentions of your practice's name, address, and phone) being paramount.

Start by getting your practice listed on major directories like Yelp, Google+, LinkedIn, Yahoo! Local, Superpages, Yellowpages, and any others you can find. You should also check out directories and websites specific to surgeons. Having a profile on these websites provides a citation which can help with you Google local rankings. Additionally, many of these profiles will provide a link back to your website, which can help increase your Google organic search ranking.

Several sources of citations and backlinks are also social media sites, which is another layer of the SEO equation. Having an active presence on Facebook, Twitter, LinkedIn, Google+, YouTube, and/or Pinterest, can offer a solid supplement to SEO. If you're regularly blogging and producing content, then these social sites offer the perfect medium to share your content.

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