Content marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.
Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).
The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).
This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.
The aim of every content marketing effort on the web is creating brand awareness. The best way for your brand to earn more respect and build a strong relationship with customers is to ensure the audience is engaged. This means that you should create quality, relevant and creative content that reflects the image of the business and connects well with your target audience.
Visually-based content, such as videos, comics, cartoons, infographics and images, has proven to be effective in engaging with the audience as it attracts an incredibly huge audience. If such content incorporates search engine optimization, their marketing potential will dramatically increase.
Content marketing offers a great way to promote a product or business. If you create great content with irresistible calls to action, people who read or view your content will most likely visit your website. This is a unique traffic as it is based on how well your content appeals to users. If you want to drive quality inbound traffic to your website, simply focus on informing and educating your target audience by addressing relevant topics, questions, concerns and issues. For instance, a plumber can create an article about the most common plumbing problems in homes.' This will drive traffic to the plumber's site as people would want to deal with the problems. Additionally, it will help optimize the plumber's overall web presence marketing.
Any content that goes viral is usually abuzz on social media. A popular content will attract a lot of links, making it have a considerable authority on the internet. SEO is based on the concept that an authority webpage will generate powerful outbound links. Most content marketing efforts use this effective SEO concept, commonly known as "link bait".
You can use your content as SEO link bait. All you have to do is create a great content, whether article, graphic or video, and then include a link to your site. If your content creates a buzz and many internet users link to it, your content's SEO value will become more powerful.continue...
There are many companies and individuals with diverse and adept capabilities in providing adequate ecommerce SEO services. For you and your ecommerce company to choose the people with the right SEO qualities, you need to ask them a few key questions.
You need to have the right tools for you to get the job done and the same applies to ecommerce SEO and website optimization. There are tools out there that are essential when it comes to providing sufficient SEO services for ecommerce sites. Here are some of those tools that are good for any company looking to be successful in ecommerce SEO. These include:
You can also try asking about the tools that firm uses for link or competitive analysis and keyword research. For instance, a good question to ask your ecommerce SEO company would be - what types of platforms are used to market and publish content?
Social media has a big impact on keyword ranking and any good ecommerce SEO company should take advantage of social media marketing. There are a few companies out there which have survived without taking advantage of the social media traffic but they can only do this for so long. Google+ will definitely change how optimizers have been working.
Google is working hard to ensure that it offers more valuable content through their search engine. The top rated ecommerce SEO companies out there are the ones which are able to share exceptional and outstanding content from their clients.
A look at the videos or content posted on social media will give you an idea of how good a ecommerce SEO provider is. Are they able to manage blogs by making sure that the material published stays fresh?
Talk is cheap so one needs to back it up with some hard evidence. The company you settle on needs to have some proof out there showing how they have been able to improve the search presence of their clients. Have a look at their portfolio and you will get an idea of how good they actually are. Find out about the clients they have helped out there by looking at their websites.
In a case where the company may not have the case studies available on their website, you also have the option of asking them to show you the good work they are doing with their current clients. You can try and gauge how successful they are with their strategies by looking to see how it has worked for other clients like you. Such proof will definitely give you the confidence you need to invest in a particular SEO company.continue...
The look of search engine optimization, or SEO, started out being heavily dependent upon keywords and the research of the effectiveness of the keywords. However, the effectiveness of SEO is taking an industry and user-friendly turn for the better (for users, that is.)
The results on the query page for using search engines will now be impacted heavily by social signals. It is not often that technology and the users are completely on the same page; however, when it comes to the impact of the proper social signals on the results of search engine queries, the public will be thrilled with the technological advancements with the use of Google’s hummingbird algorithm.
Hummingbird is a tool that is going to take social media signals and their positive impact on SEO to the next level. People will be able to benefit greatly from the convenience of more logical results, the better relevance of the items that are populated on the front page of the results from the SEO, and even the time saving effects of not having to sift through irrelevant results based on keyword stuffing.
If you are getting tired of irrelevant results due to keyword stuffing on articles, then you are going to love the way the future looks with the implementation of Google’s hummingbird and its optimization of SEO with social signals. The social signals that people give when sifting through results will help to add points to pages that are populated on the results page of a search engine inquiry.
Now users will be able to view a more logical presentation of results on the page that is populated from performing a search engine inquiry. This means that there will be a complete annihilation of the potential for users to sit and click on each and every link that is presented in an unsure attempt to hopefully find a solution for the inquiry.
This can be an extremely difficult waste of time for people to have to suffer through. Furthermore, while this is an inconvenience for people who are searching on his or her own personal time, it is even more difficult for companies that utilize the search engine results as a part of operations.
Companies can end up wasting a significant amount of money on the time that is spent sifting through the results page of a search engine inquiry. With Google’s Hummingbird solution, the algorithm will help to stop companies and websites from providing poor information and results through the soul use of keyword stuffing, and start leveraging social media for SEO.
Now with Google’s Hummingbird solution, companies and individuals are going to be able to take advantage of the fact that there is convenience of more logical results, the better relevance of the items that are populated on the front page of the results from the SEO, and even the time saving effects of not having to sift through irrelevant results based on keyword stuffing.
The consideration of social signals will help to make the results on the search engine results more streamlined, effective, and efficient for companies and individuals alike.continue...
Google has recently made social media essential for businesses today. If you want to increase rankings, keeping up with changes in SEO will help you use social media to your business's benefit. Google's algorithm has placed more value on social signals and valuable content when determining a website's search rankings.
A social signal is any action that would indicate a user as engaged with your content (i.e. a Facebook "Like" or Google "+1"). In simple terms, social signals are actions like users tweeting your link on twitter or liking your website on your facebook profile. Real social signals are indicators that your content is worth consuming and a clear indicator that your target audience finds it relevant and valuable
Today search engines focus mostly on the value of content and reputation of the publisher when ranking websites.
Social media provides many opportunities to business owners, from attracting target customers, advertising products online, reaching new markets among others.
Below are some of the marketing benefits of using social media when creating your SEO strategy
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