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5 Essential Forms of Schema Markup That Aid SEO

Schema markup and structured data can help you send the right SEO signals about your content and business in general. Perhaps you've heard that leveraging schema or any other kind of structured data is useful when you want to make search engines understand your content.

Surprisingly, only minority of SEO and Internet marketing agencies are leveraging Schema. However, using schema markup also does other things like increasing your search visibility through featured snippets, rich snippets, and knowledge graph results. Therefore, it emerges that structuring data in your site will help you create search engine-friendly signals, ultimately boosting your ranking.

In fact, according to Google's John Mueller, Google could be adding schema markup as a ranking factor. Therefore, it's important that you understand the different elements of schema markup and how they influence SEO.

Here are 5 different forms of schema markup and what they do to help your SEO efforts.

Breadcrumbs Schema Markup

In this markup, you will generate breadcrumbs rich snippets on Google results to increase your site's click-through-rate. For instance, if someone was looking for information about a specific subject and they saw an article with several links highlighted in blue just below the first few sentences, they would definitely click the title. Breadcrumbs markup make it easier for organic visitors to identify what they are looking for even before visiting your site.

Video Schema Markup

These days, videos are important than anything else. You might be having great videos that teach on how to perform certain tasks. But because they are deeply embedded into your site's content, it will be hard for the visitor to locate them straightaway. You'd need to rank well for those videos in order to receive traffic.

However, if Google displayed video rich snippets alongside the title of your post, it would be easier for the visitor to click that title. It also helps to favor your site when it comes to ranking in Google video search.

Webite Schema Markup

Have you ever searched the name of a website on Google only for the SERPs to return a search box and some other links below it? This is what we're talking about here. It's basically a search box feature meant to enhance your site's homepage on Google. However, to use this feature for website optimization, you must have an existing site search in your website to activate this element.

Product & Offer Schema Markup

This feature enables ecommerce SEOs to leverage schema to list information about their products in the SERPs. This may include price as well as status information. As for the product schema, only the name property will be needed. However, for the offer schema, the price and currency properties will be needed.

Rating Schema Markup

This element can be used by e-commerce sites, local businesses, restaurant and other entities to show average star ratings for a particular product or service. If an item has received multiple ratings so the number of stars are averaged, an aggregate value will be calculated, and in this case, the site owner will need to use the AggregateRating element of schema to display the relevant ratings.

Those are the different forms of schema that a site owner must be familiar with. As it had earlier been insinuated, structuring data in the SERPs is going to be a priority in the eyes of Google. You don't want to be left behind.

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5 Ecommerce SEO Tips That Google Condones

It's an indisputable fact that ranking higher than your competitors in Google search is good for business. This is especially so if you are in the ecommerce sector because the only way for you to make money is to have many people visiting your site.

Although there are quite a number of ecommerce marketing strategies that you can use, ecommerce SEO is the most effective in the long-term. However, you still have to do ecommerce SEO in the right way for your ecommerce business to succeed. The following five tips will help rank your ecommerce site highly on Google and hence ensuring that your business has successful 2016.

1. Write Unique, Evergreen Product Page Copy

Google will penalize your site if you have any copied or duplicate content, and this will affect your ranking significantly. Besides from this customers will be more drawn to your site if you have unique content as most are always looking for something new.

One of the first tips to doing ecommerce SEO is ensure your product page copy is unique, click centric, and compelling. You should also ensure that you update your SEO copy on a regular basis to improve or maintain a high ranking on Google.

2. Test Keyword Conversion Value with Adwords

No matter how confident you are with your keywords or how effective you think they are you cannot be sure that they will bring you the results you want. Before you put all your hopes on any keyword, you should first test its conversion value with Adwords.

Adwords will give you an accurate picture of what to expect from the keyword. You should only use a keyword that has a high conversion value on AdWords as this indicates that it will help you make more sales.

3. Use Schema Markup

Schema is a type of microdata that is very important for your website as it makes it easy for a search engine to locate and interpret the information on the site so as to give a user more relevant results.

Although Schema has been around for many years, few sites bother to include it but it is a good idea to have it on your ecommerce site. Schema markup is important for ecommerce SEO as it will make your website rank higher for any content.

4. Embrace Social Media

In the world of today, it is almost impossible to ignore social media in any marketing campaign. Social media and ecommerce SEO go together and so it is paramount to embrace social media if you want your ecommerce SEO to be productive.

Social media will help you build natural links and interact with your customers. Social media also has a snowball effect because when someone shares your content one or more of their friends who find it beneficial will also share it with theirs.

5. Develop a Content Marketing Strategy

Content creation is a major step in ecommerce SEO but marketing it is equally as important if not more important. Once you have the right content for your ecommerce site, the next step will be to develop a content marketing strategy.

To develop an effective content marketing strategy, you should first define your target audience and understand their buying patterns. A marketing strategy is essential because it ensures that you only focus on viable or potential customers. It also helps you get maximum mileage from your content.

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The Odd Similarities of SEO & Medical Billing Companies

Medical Billing Company StrategyIt is striking yet odd how similar SEO companies are to medical billing companies. In addition to helping support the underlying financial health of their clients, both medical billers and SEO's are vast common business professionals. Below we underline the odd similarities of SEO companies and medical billing firms.

The Use of Advanced Software

SEO companies utilize advanced software in many of their processes. They need it to keep track of activities, to note the performance of competitors and to improve their own performance, among other functions.

In like manner, medical billing companies have very advanced software to ensure that they are able to track client information and manage the entire billing system and processing of data within their industry.

Constantly Adapting to New Changes

Because search engines are always changing technology, a company that deals with search engines and the way they operate naturally has to adapt. The survival and success of SEO companies depends greatly on adapting to new changes.

Equally so, medical billing companies will always adapt new changes especially in the world of technology to ensure their information is up to date and their processes run smoothly. There are also new diagnostic codes come out from the government in how medical professionals can claim patient billings.

Diverse Client Rosters

If you ever took a look at the client rosters of SEO companies, you would be amazed by the diversity of clients. Different kinds of people need SEO services and SEO companies welcome all types so in the end they have a very diverse clientele.

Medical billing companies also handle the billing process for various companies offering medical services, it could be hospitals, doctors, surgeons, chiropractors, and even insurance companies that can make up make up a client roster. There are also specialized providers like FQHC billing companies focus on maximized revenue for FQHC and health centers, as well as medical billers that serve clients from other countries. The thing about SEO and medical billing companies is that advanced firms will often provide their services to a global clientele.

The Application of Custom Strategies

Because of the diverse client rosters of SEO countries, you will find that one solution or strategy will not work for all the clients needs so customized strategies are needed to ensure success of these strategies. Careful study is done to assess the exact need and then the tailored strategy is applied.

In the same way, medical billing companies will always inform their clients that they will employ customized strategy to ensure that they have the right billing process for particular clients and situations. In both cases, this is very important to ensure the success of the business.

Both Can Offer Incredible ROI

SEO companies and medical billing companies offer return on investment to their clients as well as to the owner of the company. SEO companies make millions for themselves by helping companies and individuals optimize their websites and blogs, at the same time these companies and individuals can benefit a lot from using the services of SEO companies as they get more visitors to their websites and can earn from advertising as well.

Medical billing companies also make millions by handling the billing process for medical service providers and at the same time their clients benefit a lot from a more efficient billing system that ensures money is not lost in poor accounting and record keeping, in the long run it is a win, win situation for client and company.

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Tips On How Much You Should Spend On SEO Services

SEO Services CostFor a business to survive in the digital marketing world, it is important to invest in SEO to increase search engine exposure. The challenge when budgeting for SEO services is getting an accurate forecast of how much it will cost.

To get this figure accurately approximated, it is important to understand and appreciate how SEO agencies work so that you can align your needs and requirements to their offers. Below we discuss a few different SEO business models and what you can expect to pay for services from each type of model.

Agency SEO Services

SEO firms employ a variety of business models. The most common model is the monthly retainer arrangement. In this setup, clients pay a set fee each month in exchange for an agreed upon line of SEO services. This usually includes on-site content improvements, regular analytical reports, keyword research, link building, keyword optimization, press releases etc.

Investing in agency SEO services is a popular option because it often offers a better ROI compared to consulting and other models. It is therefore quite ideal for businesses new in the SEO arena, especially online retailers looking for e-Commerce SEO services. Depending on the extent of services provided and size of the business, the monthly retainer ranges between $750 to $5,000 with most businesses paying between $2,500 and $5,000 per month for agency SEO services.

Contact-based SEO Services

Another model is the contract services at fixed prices. In most instances, new businesses which are still not so conversant with this sector tend to pick or select services that they require from an SEO agency and then agree on the price and sign a contract for that particular service.

Most agencies advertise these services such as SEO web audit, social media set-up, SEO copywriting, and content development on their websites. For a task such as SEO web audit, an agency may charge anything between $500 and $7,500 depending on the scope of the project.

Social media set up usually costs $500 to $,3000 while a link profile audit can cost $500 to $7,500. For content creation, SEO copywriting costs between $0.15 and $0.50 per word.

Project-based SEO Services

Another popular model is the project based pricing. This is quite similar to the contract services offered at fixed prices. The main difference between the two is that in project based pricing, the project is normally customized and quite unique to the client whereas in the former the services are quite general.

The pricing therefore varies depending on the project at hand. The price points are usually between $1,000 and $30,000 or even more. Business size and scope of project are key price determinants in this model. Mature businesses that know exactly what they want are the prime candidates for this approach.

Consulting SEO Services

The last SEO business model is the familiar SEO consulting model. In this model, consultants charge an hourly fee in exchange for a wide variety of SEO services or information. These consultants can either be individuals or agencies. They charge between $100 to $300 per hour, depending on their qualifications, experience levels and the task at hand.

Finally, it is important to note that when it comes to SEO services, you should try and desist from going for the lowest price; even though you are at liberty to look for a bargain. This is especially so if the price difference is quite significant from what you are getting from other agencies or consultants. For SEO, you should be keen on getting the best level of service and not be bogged down so much with figures if it is still within your budget.

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An Inside Look at Google's New "Customer Match" Ad Targeting

"Customer Match" is now the buzzword for the advertisers as Google announced its release just last week. It is a new dawn for AdWords advertisers as Customer Match is designed to enable advertisers to upload email lists, match them with Gmail users, Search as well as YouTube.

Google Customer Match

In short, Customer Match uses a Facebook targeting style. The new AdWords advertising capabilities will be rolled out in a few weeks time. It is a great step that Google has made for the advertisers. The uploaded emails by the advertisers will be matched against the emails available in the Google’s database.

Overcoming Regulatory Hurdles

Before, Facebook has been offering a similar service of letting advertisers run their campaigns basing on the information available in the customer’s database. The strategy seems to have been delayed by Google, and this is deemed to be due to the scrutiny regulatory reasons.

Google, the giant search competitor in the market, has now made it official. It is going to be a more powerful technique particularly with the ability to set bids as well as creating copies based on the advertiser’s customer data. Perhaps, it is far much better compared to typical manipulation of the on-site customer behavior and experience.

Greater Ad Efficacy

Customer Match will enable advertisers have the real customer insight, monitor their interactions with the products offered both online and offline is a great step ahead in making ad fun and simple. In fact, it is a better way one can use in administering personalization something that never existed before in the giant Google world.

The release of Customer Match is a way that Google has furnished it large network in promoting search and other apps. Google had uncovered the initiative of taking this step back in May this year during the I/O Developers’ Conference. Fundamentally, this is a new AdWords product that is targeting users of apps across different networks. A majority has viewed this step as a way of Google rivaling other platforms such as Twitter and Facebook.

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