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Why SEO is Evolving Into Online Brand Building

In order to make sure that your website is easily accessible by search engines, it should be optimized carefully in a basic manner that search engines find friendly. There are many professional SEO services that can help you with this task. The rank of your website depends on many different factors ranging from content to the construction of your website.

In the modern business world, it’s important to use an all-inclusive approach to optimize your brand. You shouldn’t only focus on using search engine optimization, but also social media, content marketing and promotion. SEO is the process which makes sure that your brand is easily visible and accessible on the Internet. Its primary purpose is to improve your search engine rankings.

Until a few years ago, getting high search engine rankings was a lot easier. You just needed a well designed website with some basic content to appear in the first few results of the SERPs. But in the modern age, you need to work hard and make a lot of efforts to optimize your website and increase its accessibility and visibility.

It’s important to make your presence felt on the Internet. Thus, traditional optimization practices should have a more user-centric approach. This has become a very extensive and complicated process. Having a search engine optimized website is very critical for every business. Here are some of the key reasons why you should hire professional optimization services.

Increasing Popularity of Search engines

In the last few years, search engines have become increasingly popular. With every passing day, more people have started using search engines to look for information and content on the Internet. In fact, more than 80% percent mobile consumers have started using search engines to look for information.

Search engines like Google and Yahoo have over 5 billion searches every day. A professional SEO service will help you optimize your website. This will make sure your website’s search engine ranking improves, and Internet users are able to find you without any problems.

Search Engine Optimization Gives Results

It’s important to understand that you can only rank better if you follow the industry’s best practices. Professional SEO services, like those offered by www.OptimizedSurgeons.com use only white-hat practices to improve your search engine rankings. If managed properly, and without the use of black-hat practices, your website will definitely rank better than prior to optimization. In addition to this, professional services take an integrated approach, and manage everything from website development to social media campaign.

Search Engine Optimization can be Valuated

With SEO tools, you can easily measure the success of a campaign and compare pre site optimization traffic with post site optimization. Such reports can be a very valuable tool, and help you track the origin of your search engine traffic, measure conversion rates etc. Due to this, you will be able to develop an appropriate plan or strategy to promote your business on the Internet.

In tough, competitive times, it’s extremely important to reach a wider audience and make more people interested in your business. A well designed and optimized website can be the perfect platform to get more potential customers and convert leads into sales. With some dedication and hardwork, SEO can easily give a very high return on your investment.

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Google Releases Penguin 3.0 Update

Google Penguin 3Google recently announced its release of its search engine algorithm Penguin 3.0. The new algorithm change is intended at further tightening the spamming loopholes for search engine ranking. The algorithm seeks to penalize websites and publishers who use search engine optimization (SEO) tactics that are in violation of Google Publisher rules.

History of Penguin Algorithm

The first release of the Google Penguin algorithm was introduced in April 2012. The release impacted about 3% of Google’s search engine ranking. The websites that got penalized and thereby losing on better search engine results page (SERP) ranking were sites that had back-links that were deemed as spam and unnatural.

According to search reviewers, most of the websites that got hit were those that had similar or duplicate links that looked automated. However, given the complexity of getting an algorithm that sorts spammers while mitigating on collateral damage, the Penguin update has happened progressively over time and so far, Google has released 6 more updated to the Penguin algorithm impacting about 7% of search ranking. More at SearchEngineLand.com

Targeted Links

In all the Google Penguin algorithm updates including the most recent 3.0 update, Google has sort to reduce the number of websites that enjoy ranking advantage by having spam links that are generated purely to cheat the search system. Some of this spammy back-links include;

  • Spam Blog Comments and Forum Posts – usually, these posts and comments are automatically imputed by a computer system and will usually have no connection to the discussion forum or blog post. Usually, Google will also penalize simplistic comments such as “nice post”, “great video”, “I agree” and such like comments especially if such comments are repetitive and carry back-links.
  • Duplicate Links – Another set of SEO links penalized by the Penguin algorithm include links from duplicate content. One of the ways that links get duplicated is when the same article is posted in multiple article engines or websites.
  • Content Quality – Google ranking software has also developed in intelligence over time and is able to spot poorly generated content such as computer generated articles that are unreadable. Links from such content that is posted not for human readability but for search ranking are also getting penalized by the Penguin updates.

Avoiding Penguin Penalty

In order to avoid being penalized by these penguin updates, it is advisable that publishers avoid spam-like links and especially automated linking. Seeking ranking links is not prohibited by Google. However, according to Google, such links need to come from quality content intended at adding value to the reader.

Recovering From Penguin Penalty

Websites that have been affected adversely by past Penguin updates but that have adjusted their linking procedure to meet Google Publisher rules are now getting relief as more recent updates remove the prior penalty on such websites. Therefore, if your website has fallen victim to this new Penguin 3.0 release, take time and isolate the linking technique that is getting your website penalized and make appropriate adjustments. Once you do this, the Penguin penalty can be lifted in due time and you will again enjoy the good ranking that your website lost.

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Ways to Reshape Your SEO Practice in 2015

SEO in 2015What may be a good SEO strategy today may be long forgotten next year. Although most SEO professionals view Google as the force behind this ever changing landscape, keen observers have been able to identify the Internet user community as the party which obliviously demands for changes in its search engine algorithm.

People now search for very specific queries unlike in the past where most search queries were composed of two or three words. Apparently, this is the reason why Google now gives useful content a higher rank. Useful content in this context points out to guest posts, articles, press releases and infographics which give a satisfactory response to the question a user was hoping to get answers for when they entered a search query.

So, what would be the best strategy to keep your SEO business up on its feet in 2015 and coming years?

Getting Niche with SEO

SEO has several niches. In the past, clients favored providers who touted themselves as warehouses for all search engine optimization needs but this is changing. A client who intends to popularize their affiliate marketing website has different needs compared to an attorney who recruits his clients on a website and so on.

In other words, clients have begun to realize that it is not possible for one SEO company to provide everything under a single roof and now prefer to outsource to different providers who specialize; to them, this is the only way to achieve the quality they need. It is not uncommon for one to hire an SEO site audit company which will unveil their website flaws and then hire a different company to correct them.

To reshape your SEO practice in 2015, you will have no choice but to lay out new strategies. The secret here is narrowing down to a very specific niche and trying your best to capture as many clients. For instance, a DUI lawyer is more likely to hire a company which touts itself as an SEO provider for DUI lawyers in Chicago. Likewise, a surgeon who just achieved web presence would feel safer hiring a company which specializes in SEO services for surgeons only.

Becoming More Web Savvy

Another of the strategies which could see you survive is choosing the kind of website for which you will provide SEO. For the last two years, there has been a debate over whether people should abandon their browser-oriented websites and instead focus on mobile websites.

Most owners agree that they would rather have both versions up instead of doing away with either of them. As an SEO provider, why not try to attract as many clients as possible by offering services which are only tailored for mobile websites? Narrowing down to a specific niche portrays you as an authority and hence increases your chances of attracting more clients.

Although it is agreed that SEO techniques become obsolete rapidly, dependence on social media is not going away any time soon. Just to give you another idea for surviving the year 2015, you stand a chance of earning more proceeds if you consider specializing in off-site SEO targeting social media integration.

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3 Non-SEO Strategies That Can Improve SEO

Non SEOIn today's competitive times on Internet commerce, almost every business can benefit from SEO. However, SEO and website optimization is not just about developing good content, and promoting your business with traditional SEO practices (e.g. link building.) Today, SEO requires a lot more to reap sustainable outcomes.

In this post, we discuss 3 non-SEO strategies that can indirectly help boost your SEO campaign and potentially your business' rankings. With a better understanding of these strategies, you can work on your SEO through other means of Internet marketing.

Social Media Marketing

Almost every person is familiar with social media these days. It’s all about building relationships and interacting with people. However, it has also become the best platform to market and advertise your products and services.

Social media marketing involves a wide user base and therefore, business organizations are inclined toward social media marketing to look for potential customers. There are numerous websites on the Internet that allow you to create a free profile.

Most social networking websites allow you to create a business page. You can easily lure customers and make your presence felt. Like any other medium of communication related to marketing and advertising, online marketing also runs on some basic principles.

When you use these basic principles and strategies, you will be able to achieve success and get positive results. Integrating these principles with your SEO campaign will help you in the long term.

In order to develop an excellent marketing plan, you need to evaluate and check your marketing plan and content development plan. With this approach, you will be able to understand how SEO, blogging, social media, analytics and content development can be integrated together to provide successful website optimization and online marketing.

Content Marketing

Organizing online marketing for your business has a wider scope than social media. You will have to understand how all channels can work together to pass your message to clients and customers. You can organize content in four different ways to boost your SEO efforts :

  • Narrative - With a narrative, you create a story around the product or brand and pass it on to your customers. A narrative is one of the most important components of every content marketing campaign.
  • Development - Once your story has been outlined, you have to develop an appropriate message and pass it on to the right customers.
  • Interaction - This is about interacting with your customers across different platforms. Email, blogging and social media are different mediums. Thus, messages for every platform should be different.
  • Planning - You should continuously look at changing market trends and plan accordingly. You should also develop content calendars. This will allow you to deliver content on time, especially when a topic is your customer’s top preference.

One company that does this well is Optimized Surgeons. They provide blended programs that combine social media, content marketing, and organic SEO for surgeons.

PPC Advertising

Last but not the least, a Pay Per Click (PPC) advertising campaign can provide you with exceptional results, and boost your SEO efforts by generating an influx of traffic to your optimized pages. With PPC ads, you’re able to target the right audience for your business. This makes sure you attract more potential customers, and improve your conversion rate.

PPC also enables advertisers to test certain keywords and their conversion potential before actually optimizing for them using SEO. This can help to ensure the long-term effort of SEO is worth while by ensuring that keywords actually convert.

These are some of the best non-SEO strategies to improve your return on investment. With these simple strategies, you can strengthen your optimization campaign, and enjoy more benefits for your business.

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