Creating quality, audience-valued content is an important aspect of online marketing. It's important to consider where you post or share your content and the frequency of doing this.
However, the top consideration remains on the kind of content you create and how you present it.
It is important to develop a strategy for creating marketable content in which you will place on your blogs, videos and even the web pages. The best strategy begins when you start thinking like a publisher whenever you want to come up with the right content.
A publisher usually considers the work they have done in the past when coming up with a new project. You should try and go through some of your old content and consider what you can re-use depending on relevance. You can just add new information to the existing content and then create something that will still be relevant today. Just have a stock of all your old content just in case you may need to reuse it.
The next step is to set goals before you start developing your content. It is important to be sure about what you wish to accomplish before you set out to do succeed. Understanding why you are creating the content together with its purpose for your business will help you come up with a list of goals.
Bear in mind that every business has distinct goals when creating certain content. For instance, one company may want to use the blog post to mainly drive traffic to their website whereas another may want to experience higher conversion rates or customer retention using that content. Whatever the case, the main idea should be to achieve a certain business goal.
It is also recommended that you do a lot of research prior to creating your content. Understand your audience, online market and a list of keywords together with what is happening in the social scene before you create any content. After this research, you can now start creating an editorial plan. This will help you optimize your website's content for better exposure.
An editorial plan basically contains the steps and key elements used in content marketing. It may include the dates, themes, events, distribution channels, Meta data, content pieces and content owners. Your audience should be able to identify your personality as a business if you want to have a good number of loyal audiences. Using an editorial calendar is a great way to keep track of your strategy, remain organized and reducing the risks of missing critical steps in the content marketing plan.
When it comes to content creation, it is suggested that special importance be placed on the persons creating your business content. You can decide to outsource to a more qualified content marketing agency. The creation process can be easier if you supply the creators with the research you have performed earlier and your goals.
Make sure you know where you will distribute this content and note it in your editorial calendar. Promote your content on social web pages. After deployment of the campaign, make sure you assess your results in order to determine whether your goals have been met.continue...
It is important for a business profile in any social networking page to stand out for the right reasons. Google Plus is one social networking platform that's highly important when it comes to proper creation and optimization.
The initial stages of creating your Google Plus profile will involve proper planning. Every business has specific needs which can be considered when creating a profile on Google Plus. It explains why Google Plus has five categories which you can choose from.
The category for local businesses and organizations was designed for those businesses with a distinct physical address. It is the perfect category for hotels, restaurants, or any brick and mortar establishment since you are allowed to enter the location, phone number and even hours of operation to allow clients locate the business easily.
The brand or product category is ideal for businesses which sell apparel, cars, electronics as well as financial services. It is recommended in case your business has a number of products which require separate pages. If you sell different items in multiple locations then this category will allow you to market your products using the right features.
The company, institution or organization category is ideal for businesses which do not sell specific products to consumers directly. It is recommended if the Google Plus business page relates to the entire business. On the other hand, it is advised to consider the category for arts, entertainment or sports if the Google Plus page is for football clubs, artists or even bands. Ideally, such businesses host multiple events from time to time and will need to update posts on a regular basis.
In case you feel like your business page does not fit in any category mentioned above, you can still select the ‘other’ option. This option is recommended for businesses which have just started out and do not know exactly what they are.
After choosing the ideal category, it is important for you to enter content on your profile with much consideration. Every element in Google Plus is there to give clients an impression of your business. To begin with, selecting the right profile or business name is important since it is what other people will be tagged whenever your business is mentioned in their posts. Bear in mind that there are certain policies to guide your choice of name and how often you can change it.
The tagline is important since it describes your page whenever someone shares it. Make sure that these 10 words or less, will give the right impression to your visitors. It is important to keep the tagline relevant with proper choice of keywords. When you are filling out the ‘about’ section, it is important to ensure that you communicate clearly what your business does.
When you are adding photos which are related to your business, make sure you get the best ones since people are very visual. You can hide the photo tab if you do not have any photos since it really looks naked when there is no photo. You can also hide the video tab. However, it is good to connect some of your business videos on Youtube or any other videos you might have. If you are active in any other social profiles or blogs then make sure you add links to them.continue...
Now more than ever, people are becoming aware of SEO as a powerful marketing medium. Those who are catching on to SEO are also realizing that content is driving force to successful SEO. However, SEO copywriting is not an easy task for many people to handle.
Not only is writing content difficult for many people, but carefully using keywords throughout the content adds an extra challenge to the process. And after Google's Panda update that penalize website that over-keyword stuff their content, SEO copywriting is an intricate task that demands a careful balance of keyword density and creativity.
As a result, many companies are thinking twice about outsourcing their SEO copywriting needs. As they should, because hiring a good outsourced SEO copywriter is like finding a needle in a haystack. There are very few content writers who will take the time to research your company's core offering, get to know your brand, and product exceptional content.
In addition to haphazard quality, outsourcing SEO copywriting can lead to a number of risks. Below are just five of the risks of outsourcing SEO copywriting.
Like we mentioned above, good quality content stems from knowledge and awareness of what the brand stands for and what the brand offers. SEO copywriters who produce copy based on keywords will only write to the keyword - the supportive text will be empty sentences of fluff. You may soon learn that some of the best sources of content are your company's in-house specialists. They are the one's who are truly knowledgeable and passionate in the brand, and can product quality, relevant content that has meaning and value.
One of the most common issues of outsourcing SEO copywriting receiving content that hardly makes sense. The fact of the matter is, the cheapest sources of SEO copywriting are from foreign SEO companies that employ mostly non-native English speaking writers. Although the content might be cheap and actually might facilitate better SEO rankings, will the content actually compel visitors to take action or convert while on your website? Most companies who need optimized content also need to engage with their audience with proper and clear English.
The issue of quality reinforces that latter two points. Quality content involves so many considerations and often has to do with more than just punctuation, spelling, and grammar. Quality SEO copywriting is not only keyword optimized, but it encompasses insights based on extensive research and being able to organize cohesive ideas. When companies decide to outsource SEO copywriting, it's likely they'll receive content that says a lot, but doesn't say much that has merit and purpose. Additionally, grammar and punctuation are also key elements that often go overlooked with outsourced content.
Plagiarism is another common problem that stems from outsourcing copywriting. This is a serious issue for two primary reasons. First, Google will often take action to penalize websites that are using duplicate content from other sources of the web, which can kill you SEO efforts. Second, plagiarism is very unethical, and if the true sources of the content catches on, they can easily take legal action. The thing is, some SEO copywriters who are outsourced, simply do not care. They are only interested in making a quick buck and could care less if your website gets dinged from duplicate content.
SEO copywriters that churn out content all day often have wealth of articles that they re-purpose for similar clients. However, often times their re-purposed content, or "spun" content is poorly done. This can result in the same work getting handed down to multiple clients. We call this "double-cited" content because there's nothing unique about each article. This can lead to the issues mentioned above concerning plagiarism and duplicate content.
Although there are numerous risks of outsourcing your SEO copywriting services, you can indeed outsource successfully. We suggest seeking domestic SEO copywriters who are willing to take the time and research your company's USP, brand image, and overall marketing tone. This will lead to better quality content that's not only geared for better SEO, but is also meaningful and valuable.continue...
In the digital age that we live in, blogging has offered up a platform for people who would like to share their views online. Whether these views are personal or professional, it does not matter. It is simply a means to put out what you want whether it is in terms of personal experiences much like a journal or as a professional’s point of view in things regarding your niche.
One thing to note though is that the blogosphere is filled with millions of writers. With the introduction of AdSense by Google, bloggers can now make money from their blogs, which has stiffened the completion. Although blog creation is essentially free, you should have a following if you expect to make any money from your efforts.
So, how can one become a better blogger?
1. Have clear objectives. Before you begin a blog, you should have a clear idea of which direction you would like it to go. One cannot simply wake up one morning and decide to write on anything and everything and hope to amass a following. You should know who your target audience will be before you can decide what content would be best suited to them. Go through different blogs and figure out how they are reaching their target audience then you can make a decision on what your niche and overall web presence would be.
2. Get into your readers’ minds. Blog readers tend to expect a lot from the author of the blog. If you think that simply having excellent grammar and being eloquent will cut it, you will be wrong. It does not matter what niche you will be writing about, you should ensure the content is unique for you to develop your own following.
What will make readers choose your blog rather than go somewhere else and read about the same thing? One of the best ways of getting into your readership’s heads would be by enabling comments on each of your blog posts. This will let you get content feedback, both positive and negative, and allow you to make the necessary changes.
3. Optimize your content. When it comes to writing, most people will go with the flow and jot down what comes to mind first. This is all well and good but this cannot be your final work. You should edit all your blog posts to ensure that they are well optimized and free of errors. It's important that the content can be understood in the context in which you want it to be comprehended.
4. Optimize your images. If you want your blog to stand out, it is recommended you incorporate images to break up the content. Do not use substandard images though. Learning the ropes of image editing will go a long way in giving your blog a professional edge. Additionally, image optimization can be very advantageous for your blog. To learn more about image optimization, click here
5. Custom design of your blog. The design of your blog is one of the most important considerations and possibly the hardest job to accomplish. Your template should match the overall theme of the blog. If you are not proficient in web design, it is recommended to hire the services of someone who is.
Are you an experienced blogger that has some tips to share? Let us know in the comments section below!continue...
The Quick Response Code, also known as the QR code, was created in 1994 by Denso Corporation. This is a two dimensional code that is much easier to read than the conventional Universal Product Code. In addition to this, QR codes can store much more information.
For the first fifteen years, these QR codes were mostly used in warehouses as well as factories. However, with the advent of smart phones and applications enabling QR code reading, advertisers saw a way of expanding their use.
Businesses can now embed URLs into these codes enabling users to simply take a picture of the tag then visit the website without having to literally type the address. More text and data has started being incorporated into the codes making them all the more useful in day to day life.
However, as much as these QR codes are being used by all and sundry, there are some problems that have cropped up with their efficiency. When used in the right manner, these QR codes can segment markets efficiently for businesses. For example, someone dealing in real estate could opt to use a variety of tags so as to establish which mediums are driving the public’s interest.
However, with the QR codes, one will be directed to a mobile web browser, which means the agent loses the most important information of all; the prospective client’s contact details.
This is unfortunate considering that any person using these QR codes has access to a connected cell phone and they are looking to engage with the product that is being sold. A simpler option of sending a mobile message will direct the potential client to text a given code to a particular number, which would be more effective.
Below are just some of the mobile issues with QR codes:
Errors made by users. For a majority of the people that have the ability of doing so, scanning these codes is still not all that easy. Smartphones should have an application installed. The chances that a user will think to install this application the minute they come across a QR code is quite minimal.
Most often, the user will choose to do so later. For those that already have smartphones that have the app installed, scanning the code takes several steps and this can be quite confusing especially if you are not accustomed to doing so. This results in user errors.
Programming errors. With most businesses trying to rake in profits from this technology, you will find that it is being integrated in the most irrelevant places. These will not reach the target audience.
In addition, if a company does not have a mobile friendly website, they may need to invest in mobile web design services. We suggest consulting the central Illinois experts in mobile web design, for they offer highly flexible and affordable mobile web design services.
Technologies that are more efficient. One of the biggest mobile competitors of QR codes, which stands the chance of replacing it is Augmented Reality Codes. Others include Near Field Communications as well as Radio Frequency Identification.
These hold much promise, as they do not require a line of sight while the QR codes should be read. Retro Voice option is another technology that is gaining a following as all one has to do is speak directly to your handset to perform a voice activated search. This mobile app development project might seriously change the ways of how QR codes function.continue...
Google one of the most powerful marketing tools that you can use to help grow your business online. If you would like to give your business a boost, it is recommended that you sign up with Google+ Local. This being a local listing, you get a chance to reel in targeted traffic from your area. Another benefit of using Google+ is the local SEO benefit. Since Google Places pages have been replaced with Google+ Local pages, the search exposure can be invaluable.
Like Google Places pages, attaining a wealth of Google+ Local reviews can help promote your business's search engine listing. However, not many businesses understand how to attract more reviews from their customers. Before we get into reviews, first lets talk about how Google+ Local can enhance your business.
What is Google+ Local Reviews? Before getting into the local reviews bit of it, it is pertinent that you first understand how Google+ local works. Essentially, this is an extension of the popular feature Google Maps. It is a way of fostering interactivity with Google Maps. Google Maps is made up of locations globally. Each location will link back to a Google+ Local page. Thus, anyone can learn all they need to know about a business in brief by clicking on the business’ local page.
The information that can be gleaned on this is not simply about what the business offers though. You can get a wide range of information including directions to the physical address of the business, videos pertaining to the business and more. With Google+ Local Reviews, customers get a chance to post about the experience that they had with a particular business.
There are a number of ways that reviews can be generated. For one, a business can request their past customers to post about their personal experience with the company. This is a great way of getting positive reviews especially if you strive to provide excellent services. However, you should keep in mind that you cannot dictate what type of reviews will be posted. Another way that reviews can be generated is through Google itself.
Google has taken it a step further by aggregating reviews from third party sites that specialize in reviewing businesses. Thus, you will find that a wide range of reviews will come up for different businesses on Google+ Local reviews. This will give potential clients a chance to see what type of business they will be dealing with. For instance, if you operate a Michigan SEO firm, you may want to encourage your clients to offer reviews so that you're perceived as a credible Michigan SEO expert.
Can the reviews be edited or removed? As aforementioned, a business has no power over the type of reviews that will be posted about them. Therefore, it is not uncommon to find that negative reviews will also be posted as these reviews are largely based on a matter of personal opinion. Although a business’ first option would be to get rid of negative reviews, this is not an acceptable practice with Google.
It is always best to get two sides of a coin since everyone will have their own opinion. However, in the event that a review was illegal, was incorrect, or perhaps it was irrelevant, you have the opportunity to flag the review. Google will then investigate it and decide on whether or not it should be pulled down.
To learn more about the importance of integrating Google+ with you local SEO strategy, visit SEO Illinois experts, Online Innovative Creations. The provide free SEO and web assessments for all types of businesses.continue...
Traditionally, when it came to search engine optimization, most businesses would think of SEO based on a global perspective: how to get higher search engine results rankings worldwide.
The truth of the matter though is that you would be better placed to getting a better response if you concentrated your efforts on local SEO. So what are some of the local SEO tips that you could use to boost the growth of your business?
Below are three action-oriented local SEO tips to help you get started:
1) Get in the minds of you target demographic: While using SEO as part of your marketing strategy, you should know what it is your target audience would search for online. Before you can fully optimize your site for their queries, you should have a grasp on their thinking patterns. Take time to put yourself in their shoes. If you were looking for your product online, what would you search for? For example, if you sold golf accessories, what would your keywords be?
An Internet user that simply types the word “golf” into the search engine will most likely not be directed to your website. Even those that will search for “golf balls” would not benefit from your website. However, the search term “golf accessories” would have the highest chances of generating traffic to your site. A common mistake that most online business owners do is using keywords that are relevant but that are not popular with Internet users. They will make use of keywords that all other businesses in the same field are using and thus end up compromising their rankings on search engine results. Coming up with the right keyword that will relate to your local audience increases the chances of boosting your business's Illinois SEO performance.
2) Request for customer reviews: Another practice that could generate local targeted traffic is by having customer reviews online about your website and the products that you sell. Do not shy away from asking past customers to write up reviews on your services and products. This is an acceptable practice when it comes to Google local SEO and can greatly increase your online sales. You should mention to your clients that they can do this at their own accord.
It can be done by simply mentioning it in passing in any contact that you have with your clients. For example, if you email your clients, include a sentence saying “Please take time to review our site on this and that website”. Granted, you will not have any power over what may be said about your company. However, if you strive to proffer quality services chances are you will get good reviews and this will lend much needed credibility to your business.
3) Get backlinks to your site: Earning and building links to your website is very important to achieve top search engine rankings. When it comes to getting backlinks, ensure that you are getting them from reputable websites that are somewhat relevant to your business. The biggest part of Internet marketing is to increase your web presence. If people do not know about your business, they will not be buying anything from you. In bound links from quality websites will boost your relevance as well as your credibility thus increasing your sales.continue...
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