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A Few Ideas To Promote Video Marketing Success

Humans are visually oriented by nature. And with most online forms of content being text, video marketing on the Web offers immense possibilities.

However most Internet users are now accustomed to seeing videos on the web, and possess a set of expectations when it comes to viewing. If a video doesn’t do it its job in the first few seconds, it is destined to fail. Here we outline a few ideas to help you on your way to better video marketing.

Relevancy

Achieving success in any Internet marketing endeavor requires a sense of empathy and perspective of the consumer. With video marketing, the most significant word to keep in mind is relevancy. A presentation that offers relevancy to the product or service and the audience establishes the base for your video.

Many video marketers fail because they focus too much on the product or service, and not enough on the interests of the audience. From a marketer’s perspective, a video might be interesting, captivating, and on-target. However, it is important that the marketer takes into consideration the extent of knowledge or background of the audience. This may take some research and exploration as to whom the target audience exactly is.

The overall goal is to produce relevant videos that the audience will benefit from. Put yourself in the shoes of a viewer, and then start planning the pieces of your video.

The Investment

A lot of video marketers are under the belief that projects of this nature require a hefty investment. Fancy equipment to make videos attractive and more desirable is misperceived requisite.

The most basic video equipment can be used to start your video marketing efforts. Heck, you can even use a digital camera that has video features. The real investment comes down to time and editing. Sometimes good video editing software comes in handy when branding your videos with logos and calls to action. But even without such software on hand, there are ways to get the job done, such as visiting your local library computer lab.

While planning and filming your videos, remember that most people have short attention spans, even with high quality filming. Online videos, especially those that are geared for marketing, should last only a few minutes. Some may be shorter or longer, depending on the topic, product or services, and level of engagement. 

Expand You Exposure

Savvy video marketers understand that it takes a lot of effort to succeed in video marketing, and making videos work to your advantage doesn't stop with just a single video. YouTube can feature as many as 12 related videos from your account, so take advantage of it!

Regularity in uploading new marketing videos increases your exposure and should be maintained like you would your blog content. This enables you to spread out your video topics into short, highly specific productions. Additionally, more videos enable you to distribute your links more efficiently, enhancing your overall local SEO optimization efforts.

Video marketing on the web is becoming a critical aspect to almost any business marketing plan. Not only are videos a great way to showcase your organization and the products or services it offers, but videos are popping up the search results, making them a significant tool for search engine optimization.

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A Simple Technique for SEO Keyword Research

Strategic organic SEO begins with solid keyword research and website analysis. Keyword research requires an in-depth look into both external and internal factors. Although most insights for SEO derive from external sources, such as keyword search volumes and sources of traffic, some ideas for optimization may spawn from internal intelligence. Have you ever wondered which page of a website is most primed to rank for a select search phrase? For smaller websites, the answer might be obvious.

But for larger websites, particularly those optimizing for new keywords or hefty long-tails, the answer to that question might be harder to find. Here we offer one of the simple keyword research techniques to help you evaluate your site's search prowess from an internal perspective. In other words, this easy research tactic will tell you which pages of a website have the highest potential to rank on a given keyword target.

Enter: Google Search "Site:"

At Google.com, enter in the search field "site:" followed by the domain of the website (no space, including www.). Submitting this search query alone will exclusively display the most powerful webpages of the domain in the organic results. However, if after the domain a keyword phrase is added, the results will then rank the webpages of the site in relation to the latter phrase.

Consider this make-believe scenario: The SEO team behind www.carters.com is optimizing the website for kid's sleepwear, particularly pajamas for boys. As a large ecommerce store for baby and toddler clothing, the webpage on carters.com that is most related to boys pajamas may requires some digging. The SEO team can determine the most relevant page on the site for "boy’s pajamas" with the "site:" technique. They can do a Google search for "site:www.carters.com boys pajamas" - and voila!

 

Now the SEO team of www.carters.com can be certain that the "Boys Pajamas | Kids Sleepwear" page is best primed for the keyword optimization of "boys pajamas."

This information is invaluable, because it does not rely on assumptions or SEO speculation. This internal keyword research technique objectively tells us the page(s) most relevant to the keyword phrase from Google's point-of-view. This little keyword research trick can help you pinpoint both the most powerful overall webpages of a website, as well as the most relevant webpages of a website with respect to a give keyword. For deep websites, this can be an efficient technique, saving time from sifting though sitemaps and website navigation. And if the results of the “site:” research are undesirable, this keyword research technique might even motivate the creation of new, more optimized webpage.

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