Websites can be marketed and optimized for greater exposure in various ways. From direct advertisements to social media marketing, there are many ways to promote a website on the Internet.
However, most of the traffic to the website still comes from search engines like Google. This makes it important for website owners and webmasters to leverage proven techniques that will help them attain top search engine exposure.
Google is the dominant online search engine, and many website battle for top rankings. There are several things that can be done to increase website ranking in its search results. Below we share seven fail-proof ways on how to increase website rankings in Google
Nowadays when people want something to buy then they first check more information about that product or service through the search engine. This is the reason the importance of search engines has not diminished.
It is well known that most people do not check more than the first few results that appear on the first page of the search results. It means only those websites that come up higher in the search results can expect to receive good traffic. This makes it necessary for website owners to use effective and up-to-date SEO techniques that help improve ranking in Google search results. The website must be designed and developed according to the Google webmaster guidelines.
Parallel to the latter about SEO, attaining higher ranking in search engine results requires using right keywords in the website contents. The density of the keywords used in a page's content must be at the right level.
If it is low then the webpage will not be indexed by the search engines and if it is too high then it will be considered keyword spamming. Webmasters should focus on high search volume and low competition keywords. There are many online keyword analysis tools that can be used to find the right keywords.
Schema microdata is used to define the webpage structure and its contents. This information is used by search engines to index the web page properly. Schema lets web browsers know how to display the website to the user. Search engine bots can find additional information about a web page by checking its schema elements and attributes.
Search engines love websites with schema data because this data makes it easier to index the website. This special information helps increase the website visibility in search engine results. Schema data should be used to make it easier for search engines to find and display the website contents properly. It can help the website appear in organic search results.
It is a standard web design practice that has been in use for several years. However, it is only in recent years that search engines like Google have started giving importance to site maps when ranking websites. Site map offers easier navigation not only to users but also for search engines.
Google uses this information to check how easy it is to navigate the website. A site map makes it easier for a website to get indexed by search engines whenever changes are made in the website contents. Search engines improve the quality of internal links. It helps eliminate broken internal links. A site map is vital to the success of a new website. It helps increase website ranking.
It is well-established that websites that get linked at other websites receive more importance by Google. This level of success can be achieved only when the website has lots of useful contents that other website owners and bloggers find useful. High quality contents attract more website owners.
They provide links of successful websites on their sites. Articles published in article directories and in blogs help generate inbound links. This in turn helps increase website ranking because search engines give importance to websites that receive lots of backlinks. It is important to receive backlinks from high page thanking websites.
Social media sites have been giving tough competition to search engines. Rather than treat networking sites as adversary, search engines use information flowing through social media sites to assess the quality and popularity of websites. Social media sites are an interactive medium so it is important for webmasters to maintain an active presence on these sites.
Website owners should consult Google guideline for search engine optimization. It clearly states that website owners should write contents for their users and not for search engines. There are many such useful tips in this guideline. It is important to know that this official guideline does not place importance on factors like keyword optimization but these things are essential to help increase website ranking.
Increasing website ranking is not that difficult if these well known SEO tips and techniques are used. If you have any solid tips to share, let us know in the comments section below.continue...
While businesses, bloggers and various other online marketers have used SEO to drive traffic to their websites, a unique entity has recently leverage the power of SEO to gain more visibility in Google search.
The United States White House boarded the SEO bandwagon to spread the word about Barack Obama’s State of The Union speech. What's even more interesting is some of the SEO strategies the White House used to generate solid results in Google search. So in this brief post, we take a look at some of the SEO techniques used to make the State of Union speech more widely known online.
Success through online marketing depends on proper research. The most popular Google searches on the State Of The Union refer to the time it will air. The White House realized that Google and Bing do not provide relevant answers a user types in 'what time is the state of the union.'
This is after they found out that the answer to this question is what most people want to know whenever the State of The Union address nears. This lack of information causes users to continue their search or end up being constantly redirected to other pages. This SEO gap needed to be filled.
Most people type 'what time is the state of the union’ into Google looking for a direct answer. This is the same title The White House used for their article on the same. Every time a user types this sentence into Google, one of the first results they will see is the article by The White House.
The words 'State Of The Union’ have been carefully placed as naturally as possible within the article. This keyword allows them to establish one of the top ranks in whatever search engine used.
SEO is all about providing relevant information in the best way possible while focusing on certain keywords. The website managed to provide specific information while maintaining simplicity. Although often overlooked by many SEO service providers, this 'short and sweet' approach can be a highly effective SEO tactic.
The article on the State of The Union has content that is designed to address any questions the public may have on the address. The time is the first thing that is addressed in the article together with where one can watch the address and what they can expect from The President.
The White House website has succeeded at SEO by providing content that is relevant to the topic and managing to engage the reader way past their point of interest.
The White House may have a long way to go if it aims at having Google give a direct answer to the question 'what time is the state of the union’ as is common with the question 'what time is the superbowl’. They will have to settle for other websites grabbing a share of the search clicks they earned for now. They may not have a direct answer, but at least they managed to achieve top rankings when it comes to searches during the State of the Union.continue...
To actualize top search engine rankings for your local business website, performing a comprehensive local SEO audit and implementing new best practice strategies is a good place to start the new year.
Studying your website's strengths and weaknesses as well as finding out opportunities for making improvements is the essence behind a quality SEO audit. This year, expand your local business' visibility and attract more targeted visitors to your site by evolving your SEO practice to the next level. Below are some significant and effective new year SEO tips to maintain an authentic local business website.
Perform a backlink audit to find the strengths and weaknesses in the backlinks pointing to your business website. As the focus of most SEO strategies, building or earning backlinks to your website improves its rankings and authority. Various web sources including blogs, videos, directories and social media profiles contribute to the backlinking. Focus on getting high quality links as poor quality backlinks can lead to deindexing from Google.
The audit will allow you to find out your business listings on the web and also their opinions about your business. Check out top local directories for any mentions of your business. Study what information they display about your business including important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.
Structured citations and links help in getting listed on the authoritative local business indexes and directories. Being included on industry-relevant sites with the help of informative and resourceful content will improve your rankings. Conduct a citation audit and check whether your information such as the Name, Address, Phone and other data for your business across all listings is consistent.
Commit to a content strategy as the top-most factors playing a role in getting good search engine rankings is a good quality content that is updated regularly. Post updates, videos, images as well as well structured articles and nicely written blog posts. Emphasize on writing content specific to your local area. Connect as many people as possible including local forums and organizations to boost the chances of their visit to your website.
Get your local business pages optimized (i.e. Google+ page, LinkedIn page, etc.) and polish them up at regular intervals to keep them updated with your business activities. Also, you must showcase all essential business information through that page such as the location, contact info and other similar details.
Schema markup is one of the newest and most effective approaches to on-site SEO. Schema markup better communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. With LocalBusiness Schema, you can make your SEO thrive as search engines can understand the semantics of your site in a easier fashion. Try integrating LocalBusiness Schema markup on a few specific pages and you may be surprised with the search engine results that follow.continue...
Ecommerce marketers can take advantage of various SEO tools to make it easy for them to gather and interpret data to better actualize their marketing objectives.
There are various ecommerce SEO tools available but it is advisable to use the most advanced and relevant to your needs and goals. To help you pinpoint the best SEO tools to incorporate in your ecommerce SEO arsenal, here are five advanced ecommerce SEO tools to consider.
This software is specifically designed to offer information required for website traffic and competitive link analysis, reputation management, and link building. Majestic is one of the most powerful SEO tools when it comes to developing highly regarded link building strategies and backlink exploration.
One of the best features on Majestic is its easy-to-use interface. All you have to do is enter your URL to get all the details customized for your site. Majestic also downloads data and is able to generate reports that contain all the essential information.
SEO PowerSuite brings together Link Assistant’s leading software products including LinkAssistant, SEO SpyGlass, Website Auditor, and Rank Tracker. This tool can help ecommerce SEO marketers to manage the most essential components of their SEO programs.
Link-Assistant's SEO Powersuite provides resources to allow you to optimize keywords, build links, and analyze your competition. All this information is provided in comprehensive reports. Its platform is also quite simple. This tool is a good choice for small businesses that are in search of ways to boost SEO on company websites.
This SEO tool has been identified as one of the best in the market for many years. SEMRush allows you to quickly adapt to the dynamic online world. It gives websites greater visibility in terms of paid and organic search results. It provides live updates, keeping you aware of any progress on your websites. Ecommerce marketers can use SEMRush to obtain real-time reports on keyword performance. With this tool, it is possible to learn about the amount of traffic a keyword is getting.
This is a web-based SEO tool. SEOMoz offers keyword research that is limited to 200 keywords for each website. With this tool, you get to find out your present Google ranking for every keyword and the specific number of visits the site gets through the keywords. The tool also provides on-page optimization that allows you to get reports on notices, warnings, and errors.
SEOMoz allows you to determine the optimization rate of the top 50 website pages. You also get recommendations on how you can fix any issues that arise on your site. The tool offers link building and you get individual statistics on linking domains. You are allowed to compare about 5 websites with this tool.
Ecommerce marketers and SEO professionals alike can also use the tool to determine where their sites rank based on the target keywords and the specific URLs that show when a user is looking for information.
This tool brings together various research tools that are available for a monthly subscription. Ahrefs provide link research through its Site Explorer. One of the best features is its ability to give you updated information after every half an hour. Its interface is quite impressible and the tool is also quite useable.continue...
In 2015, the SEO climate is expecting rapid changes. And as a result, businesses and website owners need to revamp and adapt their SEO strategies to remain both competitive and free of any penalty risks.
To help you plan for a solid approach to SEO in 2015, below we share some insights, elements, and considerations to embrace for this new year. Let's dive right in.
Search engines will be putting a greater emphasis on the content that is generated by way of social media. Therefore companies that are increasing their presence on the major social media platforms (Twitter, FaceBook, Pinterest, etc.) stand to gain considerable benefits early.
Content that is does not serve the latest algorithmic updates should be revamped. This includes content via websites, blogs, static articles, and product descriptions.
Since search engines are learning to determine the context of a search, this new approach is quickly making a dinosaur of the traditional keyword search. A semantic search is based upon multiple variables that range from previous searches to geographical location. For 2015, business must strive to target their audience while determining what motivates them.
Google Analytics and more SEO specialists have tools that allow them to discover immediately how well campaigns are faring by way of search engines. This will assist specialists will faster planning and improved implementations.
In 2015, there are an increased number of companies that are learning that SEO is an important marketing tool. With that being said, the competition regarding top rankings will rival Olympic trials in the New Year.
Now that the vast majority of the world has a smartphone and/or tablet, most of their web browsing is taking place there as well. Therefore businesses must take note that mobile search engines differ from traditional search engines. Having a mobile-friendly web design in Peoria will be essential to survive, along with SEO.
The days were well placed keys words would guarantee your company impeccable ratings are swiftly dwindling away. Due to the change in searches as well as consumers desiring actual information, content needs to be filled with quality content. Key words can still be used but not as a dominate feature.
With the increase of companies using every form of web content available (static articles, blogs, etc.) companies will be forced to pay for advertising in order to achieve an edge above their competition. This method will allow your brand to be placed before millions of people as your competitors continued to crank out a multitude of web content.
With the introduction of products such as the Apple Watch, augmented reality will pose quite a few issues for click centric SEO specialists for the majority of 2015. Content that is expressly immersive (videos, pictures) will continue to be valuable as a method of attracting new customers.
In 2015 you will begin to notice that consumers have far less tolerance for aggressive sales techniques. Therefore sales tactics must be altered in order to avoid missing out on potential revenue. Be prepared for the consumer to be in more in control than ever before as it pertains to how they are sold products and services.
Moreover, SEO strategies for 2015 will be ushering in a few changes that will need to be adhered to in order for companies to remain in the eye of the public. The realm of SEO is forever changing and it is imperative to never become comfortable with current trends to the point that you become outdated more swiftly than the wind blows in Chicago.continue...
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