Whether you're doing ecommerce SEO or local SEO, any link building strategy must be designed and executed in a very mindful manner. To help ensure your link building efforts yield a successful SEO strategy, below we share 5 tips to steer you in the optimal direction.
1.) Link Sources: Make certain that every link-building effort is focused on building link sources that are high in quality. If one has been relying heavily on a strategy of link acquisition which focuses on large and easy to acquire quantities, this type of strategy will most likely lead to being devalued. Focus on high quality links and not on spinning articles, guest posts and comments on blogs that are low quality.
Also, weed out past links that are considered spam. For example, you may have acquired run-off links on topics irrelevant sites and can request to have those removed. If unable to remove them, disavowing the very egregious ones is something to consider.
2.) Quality Content: Put out the highest quality content, which will always attract links and social signals naturally. The best and only way to get a variety of other sites creating high quality and relevant links to your site is by the creation of useful, relevant and unique content which can then gain popularity naturally in the online community. The creation of good, quality content can pay off, reflected in the links which are the editorial votes issued by choice by users.
In essence, the better quality content one has, the higher the chances another person will find such content of value to their own readers and have a link to it. This is definitely one of the most important factors when one is considering success in this regard.
3.) Natural Looking: The current buzzword in the SEO community is "natural." Conduct a link audit on your site to look for manipulative or suspicious looking links. Analyze you backlinks and avoid future bad links by looking out for examples such as: purchased links, swapped links, adult and bad neighbourhood sites, sites overly exposed to only the purpose of SEO, links from sites irrelevant to yours, junk web directory links, over-optimized anchor text and, network blog links.
To make your SEO link building be natural, try and add variations to the link adequately or to the anchor text. Acquire relevant and authoritative links that maintain your site content and is a powerful tool to naturally link building, in an unsolicited fashion. This is especially important for competitive SEO spaces like ecommerce SEO. Companies like Click Centric SEO that specialize in ecommerce SEO services advocate a thorough backlink portfolio audit to ensure a completely natural strategy is put in place.
4.) Beware of Negative SEO: Keep a watchful eye on all of the new backlinks that your site receives. By being aware you can then react swiftly to any negative SEO that is possibly pointed to your site. Surround your site with good content, relevant writing to your theme and topics, which will then work to bring about positive co-citations. Co-citations are a mechanism that allows Google to identity what your site deals with.
Every time a link to your site is mentioned in conjunction with a competitor of yours or a similar site to yours, this becomes a hint to Google that your site or business is related to that competitor or other site. Based on authoritativeness in that business niche, Google then associates the sites; this tip is critical.
5.) Know Your Top Competitors: You can use co-citation to effectively build your links on your site. Ultimately the result of co-citation is to able to identify leading businesses representing in the niche and trusted by Google. Therefore identifying your top competitors and making sure your theme, topics and brand is getting mentioned in the right niche and alongside with the trusted businesses is a smart way to use co-citation.
Here are ways to find and identify your top competitors in your business niche: Perform a search using words like "The top 10 (generic business niche youre in)", "The highest ranked or the best (generic name of your service or product) in 2013", and so on.
If you do not find your business listed there, contact the publisher and request to be added to the list; Do a search for other competitors in your field and find as many existing rankings as you can by using the key words.
This will lead to more citation opportunities; Perform a reverse-engineering search on your competitors' backlinks and you may be able to find additional niche resources which they have acquired links from. Moreover, you can always compare site link profiles of numerous competitors all at once, which lets you see which websites link to other several competitors at one go.continue...
When it comes to establishing and maintaining a strong web presence for your business, a great avenue is to create a content marketing strategy. Not just any run-of-the-mill scheme that entails poor content creation and ineffective distribution mechanisms. If you are looking to attract not just Internet users but also deep-pocket businesses, marketing your info-rich content to the right audiences can have a momentous impact on generating B2B leads.
While most content marketing strategies are based on a business to consumer (B2C) approach, a content marketing strategy anchored on B2B is different. Whereas materials and information shared on a business to consumer marketing ploy are rather "general," B2B-focused content marketing is more specific to the delivery of information that's tailored to enhance and maintain sales cycles and generate business leads.
With that said, the rules of content marketing that is focused on business to business design is almost similar to the approaches used for business to consumer marketing. Here are some of the effective tips you could use to make your B2B content marketing very effective in getting the business leads you need and the connection you require to become an authority in your business niche.
The first thing that you need to know when creating content is that search engines as well as internet users regard content value as an utmost consideration. The whole web is flooded by worthless articles and poorly written blog posts that are basically trash. When you produce content material, you make sure that people will find it informative, entertaining, or in some way share-worthy. Otherwise, using articles of little to no value will not only lead your marketing campaign to shambles but also ruin your site’s reputation.
Think of you consumers first before search engine crawlers. Although content marketing empowers search marketing, when you write with your audience in mind, there is a tendency that you produce content that people can easily relate to and understand. A readable article is a whole lot better than 10 write ups of trash. While search engine crawlers help index a site and determine its ranking in the search engine results pages, when you write for people instead of bots and crawlers, it is like you personally reaching out to them and telling them that you have the solution to any issue that are experiencing or will experience.
Content marketing these days no longer operate within the boundaries of words, articles, and blogs. The advent of social networking sites has created a huge impact on how sites are optimized to get the highest rankings in search engine results pages. Facebook, YouTube, and Instagram offers various platforms with which content marketers can use to launch their content.
The content marketing benefits are empowered by social media. The beauty of social media and networking sites is that they are not limited to words. Many products are now presented via educational and informative videos, excellent snapshots, and audio recordings.
Content marketing is still a huge tool in getting your online presence the visibility it needs to get some leverage. Do it right and you will find significant improvement in your site’s performance as well as a boost in your sales.continue...
Interested in learning some expert insights about the ways in which link building is changing in 2014? If you're doing any sort of organic SEO, then your answer should definitely be "Yes."
It's no question that currently links are extremely valuable for SEO - however many feel the value of links is more intrinsic because of rumors of a link apocalypse may be near. That is, Google diminishing the value of links as a ranking factor for its search engine results. As a result, a lot of organic SEO experts and search marketers are beginning to lose faith in links.
In short, many professionals in the organic SEO scene are questioning whether they should concentrate on link building in 2014.
Whether or not we do meet the link apocalypse in 2014, it's not a matter of major concern for smart SEO experts because establishing link building opportunities has greater value than just getting links. Efficient and capable link builders have a lot of skills which can be of use in numerous settings. These skills are networking and creating quality relationships through social media and other menas of communication.
Knowing how to network online and build relationships for SEO is perhaps the greatest asset to any search marketers off-page SEO efforts. These skills can come to use when it comes to battling certain trends that are replacing link building. Thus, they have nothing to fear even if link building does not make it through the year!
While Google may have been persistent in denying the +1's impact rankings, but there are plenty of studies which show that there are correlations happening between the two. Even though Google may not be admitting it but +1's and Google+ go hand in hand when it comes to the ranking signals. Thus, spammers are taking full advantage of this knowledge and they are trying to manipulate +1's in an unnatural manner in order to get higher rankings by scamming their way to the top instead of engaging in healthy SEO activities!
As an online marketer, you have to be smart and refrain from putting all your eggs in one basket because you never know, link building for organic SEO in Peoria, IL might be gone tomorrow! You should always be on your toes and stay updated about the trending online marketing techniques. Moreover, you should not just count on Google, but also have accounts on LinkedIn, Twitter, Facebook and other platforms so that you are not just relying on a single platform because the results would be disastrous once that platform gives way.
Technically, it is not very likely for links to be replaced by anything in the near future, because when it comes to organic SEO and honest search engine ranking mechanisms, links are almost indispensable.
According to most organic search marketing experts, if at all links are going to be replaced then it is surely not the social media platforms that are going to take its place because these do not seem to be a pliable option. Nevertheless, it is quite apparent that if there is something that would replace links, it would be used and abused drastically by online marketers once they come to know about it!
Thus, the key to dealing with SEO changes in 2014 and trying to stay ahead of the game would be to diversify your resources and and dabble in an array of platforms. So even if links for SEO are replaced, the aftermath won't be so shocking and detrimental.continue...
In this post, we underscore the considerations local entrepreneurs need to know when running a business and maintaining a good local reputation.
According to a study headed by Research Corp, approximately 83% of online consumers tell that they are likely to purchase a product or hire a service provider if they have read several positive reviews about it online.
In a study conducted by McKinsey Quarterly, around 20% to 50% of consumers base their purchasing decisions on what they hear about a certain product or service. Word of mouth is still a force even in the online world;
Yelp.com, an online business directory that features customer-generated reviews, has become an avenue for customers to view a product or service before deciding to complete a purchase or try another business instead.
In a research by Harvard University said that a difference of 1 “star” has boosted or reduced a business’ sales performance by as much as 9%. Stars are gauges used by Yelp to determine the businesses’ reliability as well as trustworthiness based on how previous customers rate them.
The bottom line here is that what people say about a certain brand or service online, potential customers listen. How they deliver their experience as well as views on a particular shampoo or how they fared with the neighborhood’s auto repair center creates a huge impact on how other perceive such products and offerings, both positively and negatively.
Positive reviews from real customers not only act as magnets for local businesses. According to Jay Ehret, founder of The Marketing Spot, affirmative commentaries from actual consumers also bolster a site’s ranking in the local business listings. Search engine crawlers, says Ehret, are gravitated by the volume as well as the quality of customer reviews.
“For this reason, it would not hurt for you to encourage your customers to review your business,” states Ehret.
When encouraging customers to review their experiences, Ehret advices not to ask for positive comments. This is a huge mistake in promoting your business and could hamper your business’ reputation in the long run if such practice is continued.
Ehret also advices online businesses not to fear a negative review. While it is understandable that no one wants to receive an adverse report from a customer, such commentaries must be seen as an opportunity to improve one’s business and see what problems that require attention and fixing.
Negative reviews will come, as there is no pleasing everybody. But a negative review can be reversed to something positive, especially by handling it efficiently, properly, and timely. Responding to customers and asking them for feedback is the best route when dealing with negative reviews. However, there’s a plethora of how negative reviews can be addressed and how adverse situations can be fixed.continue...
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