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Website Optimization Tips: 5 Essential Elements of Optimizing Your Website

Website optimization, also known as on-site SEO, is the process of optimizing your website for better keyword rankings AND conversion potential.

The practices of solid SEO and website optimization have changed drastically over the last couple years. To honor a powerful web presence, your site needs to be respectively keyword relevant and conversion optimized for incoming traffic.

To learn more, explore the five website optimization tips highlighted in the video below.

Want more?

Visit the Web Presence Group blog for a wealth of website optimization tips and strategies from some of leading experts in the profession.

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A Goldmine of Citations to Dominate Google Local Search

Depending on your local market, increasing your business's Google local ranking can be a challenging endeavor. In addition to the on-page factors, such as reviews, content, and other elements worthy of Google+ optimization, off-site variables play a huge role in determine Google local rankings.

Google Local Search Citations

The biggest off-site variable is citations. These are simply referrences (or links to be specific) from other websites, such as directories. Submitting your local business to directories (particularly trusted and relevant directories,) is the best way to earn citations to your website.

In short, the more citations your business has on other credible websites and directories, the more value and credibility Google sees in your business. When all things jive, Google will honor your local business listing with a higher ranking in it's Google local search rankings.

This is some seriously valuable advertising exposure. And you can get there with the right direction. But even with minimal direction, you can capitalize on using these directories for quality citations.

The List of Citation Gold

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Why Social Media is Essential for Your SEO Strategy

Social Media SEO StrategyThe SEO profession is drastically changing. In short, your SEO strategy needs to focus on connecting with real people (social media,) and less about attaining top keyword rankings.

To best adapt to these changes, your SEO strategy must include social media (with a great deal of focus on the Google+ community.) Below are three reasons why, along with some tips to help you succeed.

Social Indicators Correlate to Better SEO

There's really no better way for Google to determine the value and popularity of webpage (ranking signals) than social indicators. Social indicators likes, shares, tweets, pins, +1's, etc. that a page receives from various social media platforms.

The more social indicators a page can earn, the more potential that page has to rank in the Google search results. Earning social indicators depends on the quality of your content and how well it's respected among your social media audience. So not only do you need to share and promote your content on various social media networks, but you need to produce brilliant content that gets liked.

Google+ Popularity Empowers Your SEO Strategy

In short, businesses and brands that have more Google+ social users in their circles can attain greater search visibility in their follower's results.

This all comes down to Google's personalized search model called "Google Plus your World." Some SEO's think SEO is dying because of this, however smart SEO's are adapting and becoming more social.

The takeaway is this: the more users you can gain on Google+, the more control you'll have over their search results.. Pretty simple concept.

Content Marketing is Reshaping SEO Best Practices

The practices of content marketing are reshaping the SEO strategies for all types of businesses. The purpose of content marketing is to create and share exceptional content with the intention of earning appreciation from a targeted social audience.

Think of content marketing as a powerful social engagement tool. The content you produce can help to build your social following, and indirectly, your website's search visibility. The trick is to optimize your content for better SEO strategy potential when it does get social indicators.

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Tips to Optimize the Images of Your Blog Posts

 Blog Image OptimizationIn the current world of Internet marketing, many businesses and individuals maintain blogs. Blogs are a great way of marketing your business and also involving your target customers and keeping them updated on all the developments in your business. One of the best ways of ensuring that your blog is SEO effective is to ensure that the images of your blog posts are well optimized.

There are various tips that should be applied in optimizing the blog images. This well help promote the keyword relevancy of your blog post for better SEO performance.

It is important to ensure that your image is the right size. It does not matter whether you are dealing with pixels or inches. You should ensure that your photos are not so large as they may be hard to be displayed on the computer screen. Advanced software helps you adjust and resize your photos appropriately.

Ensure that your images are the smallest size possible. However, as you resize the images, you should ensure that you do not compromise the quality of the image. Use the image resizing software to ensure that your image is of the right size. A small size image will also enhance the loading speed of the web page. Very large images may slow the loading speed of the webpage and this can be a major turnoff for the blog readers.

One of the tips for optimizing the images of your blog posts is by making use of alt text. The search engines may not easily understand images, hence, make use of alt texts to help the search engines understand the images. The image alt text is the text that describes an image and it can be easily recognized by the search engine spiders.

As you upload your images, it is important to come up with a descriptive file name. The file name should be keyword relevant, as it will enhance your SEO rankings. The file name should feature relevant keywords that can be easily traced by the search engines. It is also advisable to use image captions. Captions are descriptions of what the image is all about. This will help other blog readers to understand your images better.

The relevance of the images incorporated into your blog posts matters a lot. Whenever you are selecting an image for your website page, ensure that images relate to the blog content. No matter how good an image may be, it may not make sense if it is unrelated to the blog content. A relevant image will help to visually relay the intended message to the readers without directly or literally relating to the blog content. The image can also be symbolic, as this will help generate curiosity of the blog readers.

It is recommended to maintain the right image to text ratio in your blog. Ensure that your blog posts and web pages are not cluttered with images as this may make them appear vague. As much as it is good to use images in your blog, ensure that you use some descriptive text. Your blog should be in such a manner that even though the images are not visible, the text would still make sense.

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Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

continue...

Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

continue...

Why the Yellow Pages are Out and Organic Search Marketing (SEO) is In

Yellow Pages vs. Organic Search Marketing (SEO)In the earlier days, every business sought to be listed in the Yellow Pages. However, in the contemporary world, the Yellow Pages are slowly giving way to organic search marketing or SEO. Organic search marketing is the new trend in marketing your business via Google search. There are several reasons as to why organic SEO is replacing the Yellow Pages.

One of the reasons organic search marketing has gained a lot of popularity is due to the fact that the Internet is easy to use. When consumers are searching for products and services online, they make use of keywords. There are numerous search engines where customers type in keywords of websites offering the sought after products and services, which are then displayed. You do not require computer ingenuity to search for items on the Internet. In addition, the Internet is easily accessible in all parts of the world. With the current technological advancement, it is possible to target global customers and not just the local market.

Compared to the Yellow Pages, organic SEO is much more affordable. When consumers relied on the Yellow Pages for information, a business had to seek presence in the Yellow Pages. The technique for gaining popularity in the Yellow Pages entailed printing of large and very colorful advertisements. Businesses had to pay very high prices, several thousand dollars for instance to gain a presence in the Yellow Pages. In short, it can be much cheaper to earn long-lasting top of mind awareness via organic search marketing and SEO compared to the Yellow Pages.

With so many businesses offering similar products and services, many businesses face stiff competition. As a business owner, once you notice that your competitors have dropped their adverts in the Yellow Pages, it should serve as a signal that you should act. To keep up with the surging competition, embracing the techniques of organic search marketing and SEO is important. By giving up advertisement in the Yellow Pages, you can use the same amount of money or much less to build your presence in the search engines. Many businesses recognize the vast benefits associated with organic search marketing. For this reason, many businesses are shifting to SEO marketing as well as other channels like Google+ and social media.

It is much faster to advertise through the Internet than in the Yellow Pages. For this reason, organic search marketing can be a great way of rejuvenating your business through aggressive online marketing. When using the Yellow Pages however, it could take a lot of time before your advert gets to the customers. When using the printed Yellow Pages, you wait until the book is printed and the printing may only take place twice a year.

Some businesses however have not fully shifted away from the Yellow Pages. Some business owners may prefer using more than one medium of advertising. Such businesses may thus combine SEO marketing services with Yellow Pages advertising. However, in future, more and more people are likely to entirely shift from the Yellow Pages and embrace the usage of the Internet. Therefore, though some businesses are still using the Yellow Pages they are likely to totally shift to SEO usage in the future.

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Ramp-up Your Google AuthorRank for SEO in 2013

Google AuthorRank for SEO in 2013SEO is constantly evolving. In 2013, SEO will be focused on quality content creation by skilled authors. In essence, weak, overly-spun content will not cut it for SEO in 2013.

Success in SEO will center on Google's new measure of authority called AuthorRank. Socially popular articles with written by high-authority authors will win the SEO game in 2013.

Increasing your AuthorRank will be essential for SEO in 2013. The following are some ways that you can improve your AuthoRrank for SEO and better search engine exposure:

Sync-up Your Google+ Profile

If you don’t already have a Google+ profile for your business, you should get on Google+ as soon as possible. Once your Google+ profile is set up, you should then make use of the authorship markup option. This allows you to connect all the content that you have placed online to your Google+ profile. This will help you to gain more exposure for your account and therefore gain better ranking.

It is important to ensure that your Google+ account is active. This will help you improve the popularity of your profile as well as your content. Readers are always interested in new content that is relevant to their areas of interest. You can improve your popularity by sharing your content. Ensure that you share content on your profile and that which you have posted elsewhere.

Grow Your Google+ Circles

One of the unique features provided by Google+ is circles. This allows you to group your connections. You can therefore share content with different types of connections based on the relevance of the information to the different circles (e.g. share personal news with friends and family) only and share professional events with your professional circles. Grouping your connections helps Google understand your connections and in turn improve their relevance to Google.

Unlike with other SEO efforts where sharing only your content would increase your search visibility, Google+ also provides you with the opportunity to improve your visibility by sharing the content of others. You can therefore take advantage of the marketing efforts of others by commenting and liking their content. This will show up on Google as being active and will therefore earn you better ranking. It pays to be helpful and social to grow your SEO efforts via Google+.

Be Active and Promote Your Word

AuthorRank in Google depends a great deal on Google+ and your profile’s activity. However, having an active and well-connect Google+ presence in other social networks will also improve your ranking. You should therefore ensure that you are part of some of the most popular networks including Twitter and Facebook.

Many people forget one important rule when sharing content on Google+ and other networks. It is important to ensure that you have quality content. You should therefore ensure that the content is relevant and of high quality. Your readers are only likely to stay interested if you can provide them with quality content.

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The Fundamentals of Facebook Advertising

Facebook AdvertisingFacebook has become a household term. However you don't need statistics from an expert research company to understand its popularity. Simply ask your friends, colleagues and customers if they own Facebook accounts. You will find that at least 90% of them do both young and old. If you want to ensure that your business develops therefore, you should ensure that you advertise it on Facebook.

To be able to make good use of Facebook advertising, it is important to understand the basics of advertising on this popular social networking website. There are two main ways you can advertise products or services on Facebook. They are marketplace and premium advertising.

Marketplace Advertising

This is the most popular type of advertising. It involves the use of an advertisement that is posted on the website. The ads are placed throughout the website and make appearances in specific areas that you are targeting e.g. pages that are frequently visited by people with interests that are related to your business. These advertisements work in a similar way as advertisements that are set up on search engines and popular email providers. You will notice marketplace advertisements as small ads that appear on the sides of the web pages.

Marketplace advertisements can be set up as pay per click (PPC) advertisements or as per thousand impressions depending on your goals and what you can afford for your advertising campaign. You will also have the option of determining how long any campaign runs.

Keeping track of the success of these PPC campaigns is easy through the analytics provided by Facebook. The website also offers the opportunity for split-testing campaigns that will allow you to test a campaign and determine just how effective it is.

Premium Advertising

Premium advertising is a form of advertising that was introduced more recently on the website. This type of advertising allows you to share information about your brand and interact with customers. You will be able to post stories and other interesting information about your brand and share the information in the most influential/popular parts of Facebook. Your stories will even appear to people who are not fans or connected to your brand but are likely to have an interest in it. Brands that are using this method for advertising the products are currently enjoying a great deal of success for well prepared campaigns. You can get advice on how to develop an effective campaign on Facebook.

Cost of Advertising

The cost of advertising on Facebook is similar to that of advertising on a search engine. The cost is largely dependent on the popularity of the industry that you are trying to break ground in. The cost of advertising is usually incurred daily depending on the popularity of the industry.

You can control the amount of money spent on any marketing campaign by setting a spending limit when you apply for a specific advertising campaign. This means that your advertisements will be withdrawn once the daily limit is reached and returned the next day until the contract comes to a conclusion.

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Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

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SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

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Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

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