The concept of "pinging" is quite simple. In essence, you submit your blog to various websites (via a central pinging website) to notify those sites of your blog's freshly added content. In turn, your blog may be crawled and indexed more quickly, and thus better perform in the search engines.
Below, we outline a few tips to help you ping your way to a more successful blog.
The first key aspect of pinging is when you ping. It is important to ping your blog soon after you update the content of your blog. We suggest getting in the habit of pinging immediately after you hit publish.
The URL you submit to a pinging website can make a huge difference in how fast your blog content gets crawled. We did some digging and research on this topic and found that submitting the actual blog post URL of new content (and not just the domain of the blog) will result in faster indexing of your fresh blog.
To get the most from you pinging efforts, ping to some of the most powerful pinging websites. We recommend:
Ping your blog to these pinging websites for the greatest impact. We hope these best practices of pinging will help increase the rank of your blog and establish a stronger readership.continue...
Business blogging is the modern way of building your brand by sharing knowledge, insights, and providing commentary about the things you specialize in.
Blogging has become an effective medium for businesses to attract customers and generate leads. Many organizations rope in their key executives and technical experts to write (or provide insights to writer) for their blog in an effort to generate a positive impression and instill confidence in customers.
Whether for a law firm or ecommerce store, the benefits of blogging offer a number of advantages and opportunities. Below are some of the key advantages of business blogging:
Blog topics can include a wide range of relevant topics, such as the latest updates on a product or service, news on recent occurrences, or commentary on emerging technologies by the subject matter experts.
To promote more inbound traffic to a blog, and thus to your site, blog posts can be linked through ads or social network tools like Twitter and Facebook. Most organizations should considering creating a Twitter page or a Facebook business page for two reasons: to build links to their blogs and to share their blog stories with a relevant following.
Market watchers, analysts and customers are solid sources of inbound traffic if the blogs are up-to-date and the content is compelling and contains useful information. For this reason, it is not only important to market your blog well, but also generate great copy that users can appreciate.
Blogs can promote your brand with ease. They are the natural choice for advertising your brand by providing valuable knowledge on your products and services to your target audience. You can build the brand image by creating more buzz around the products, services, and offerings by creative ways including videos on product demos, commentary and white board sessions.
A solid blog with popular following is a brand by itself. In addition, blogging habits are niche by itself, because they underscore the building and promoting of the brands.
Blogs can generate a list of followers as users subscribe to feeds (such as RSS.) Blogs which are simple, intuitive and useful for the online community, generate positive word of mouth for an organization. Thanks to advent of social bookmarking tools, a business blogs can be easily shared and bookmarked with other users.
This creates lot of readers through positive recommendations and the blog by itself becomes a great resource among Internet users. In summary, business blogging offers differentiation and a niche for organizations to create a positive brand image and provide consumer enlightenment.continue...
In October of 2011, Google+, a 4 month old social networking platform from Google, had a reported 40 million users. Jump to January 2012 and Google+ now has over 90 million active users, with hopes to grow to 100 million by the end of February.
Although this is great news for Google, the question everyone is asking is how did the company more than double its number of users in so little time?
The only answer that analysts have for this immense growth in Google+ is of the heavy implementation of Google+ in all of Google’s activities. As Google has recently launched its "Search Plus Your World" feature, which adds personally-oriented search results based on your Google+ profile, its content, and your behaviors.
This has spawned a lot more traffic for Google+, as users (or members of one's circle) post anything from profile updates to photos and links (with the similar keyword references as your search query) will likely appear in the "personal" search engine results. This has led to a lot of mixed emotions amongst other popular social networking platforms and online business models.
But the "Search Plus Your World" hasn’t been the only attempt from Google to rake in new users to its growing social networking site. Google has also made it mandatory for all new Google Gmail users to create a Google+ account to be able to complete the creation of a Gmail account. This has led to an immense amount of unhappy users who feel like they have been bullied by the search engine giant into creating a Google+ account.
In addition to online-based promotions and incentives, Google has also taken its marketing efforts to television audiences. During prime time TV, it is not uncommon to see television ads about Google that target both consumers and businesses. Such ads highlight the advantages of having "circles" in your social network, or for businesses, the opportunities to connect with consumers on a more social-friendly format.
With this much push from the search engine giant to get Google+ afloat, it makes sense how quickly Google+ gained over 90 million users. And at this rate it seems likely that Google+ will get the estimated 300-400 million users it yearns for by the end of the year.
But how many will truly be glued to Google+ like they are Facebook or Twitter? And although Google does say that 60% of Google+ users are engaged daily and 80% weekly. Google forgot to mention that it counts anyone who signs into their Google account which is tied to Gmail, Google+, YouTube and iGoogle (along with many others) as an active Google+ user.
It will be an interesting future for Google+, and here at Increase Your Rank, we'll keep you informed as Google continues on its path of extraordinary growth.continue...
Wondering why the English Wikipedia has blacked out?
Rather than having access to the vast online encyclopedia, users will see a message that is destined to raise awareness about SOPA and PIPA. It's a powerful move that will be recognized by millions.
The U.S. House of Representatives and U.S. Senate are considering two bills in congress called SOPA and PIPA. SOPA represents the "Stop Online Piracy Act," and PIPA stands for the "Protect IP Act," with IP standing for the common initials for "Intellectual Property."
The objective behind these bills is to stop copyright infringement, particularly targeting infringement committed by foreign websites. Although these bills are set for protection measures, both risk the open, free environment that makes the Internet so powerful.
Wikipedia's temporary revoke of its English encyclopedia will bring further awareness and support of the righteous opposition against SOPA and PIPA. These two bills will not only inflict on the freedoms of the Internet, but may also cross into areas concerning the freedoms set by the U.S. Constitution.continue...
There are two different forms of SEO, and each are carry a great deal of importance in their own way. These two types of SEO are known as on-site SEO and off-site SEO.
In a nutshell, on-site SEO includes all executions and optimization that occurs on website itself, whereas off-site SEO focuses mainly on link building and content marketing, which contribute to greater website popularity through external means.
Below we define both in more detail, and provide some best-practices tips in strategizing for each.
There are many techniques that go into the on-site optimization of a website. The element that carries the greatest importance to on-site SEO is the content of a website.
The content includes both on and off-page content. On-page content is the copy visible by users. This includes headers, links, body copy, and anything else that visitors can see on the page. Off-page copy includes the page title, meta description and keywords, and alt tags for images.
These elements all flow together as one. By this we mean that each page of the website must be optimized in similar manner with respect to the keyword target(s).
One of the simplest on-site SEO tips is to optimize each page for only one or two primary keywords, with perhaps a couple close variations. In doing so, include the exact phrase match of the primary keyword targets in all of the on and off-page elements.
Specifically, it is recommended to include the primary keyword target early in the page title and meta description, and at a few times on the page, with particular use of headers and strong tags (bold.)
Although there are many mixed theories regarding the optimal keyword density of a page, many high ranking websites are cohesively organized around proper keyword inclusion.
The optimization the occurs off from the website has become increasingly influential in SEO game. In essence, the more links pointing to a website deem it more credible and popular to the search engines, and thus promotes higher rankings.
As a result of the increased importance of link building, many SEO's focus exclusively on providing only link building services. However many services have become automated and unnatural, which can risk the search engine performance of a website.
It is advised to either build links naturally on your own, or to work with only trusted link building experts who advocate only "white hat" practices. It is often apparent the type of links being build to your site simply by observing shifts in your site's ranking. Inconsistent rankings, or evidence of the "Google dance" is sign that links are weak and plentiful.
The best links come from high authority websites that typically have a high Google PageRank (PR). Even one or two links coming from a couple high PR domains can override a thousand blog comments. For this reason, it is suggested that a blend of both, high authority and low authority links, are built to ensure the most natural indexing.
We hope this betters your understanding on the different approaches to SEO. Thanks for visiting the Increase Your Rank blog!continue...
You down with SoLoMo? Not sure what SoLoMo means?
SoLoMo is the new buzzword taking storm in the marketing world. It's a creative combination of marketing through Social, Local, and Mobile mediums.
It is a slight spin on the once popular "hyperlocal" SEO approach, but with a little social media blended in. SoLoMo shows great potential for businesses to promote their offers, and it's also an easy method for customers to get highly-relevant search results specifically for their local area.
SoLoMo marketing is a novel concept of providing smartphone users access to locally-focused promotions and store offerings through mobile search based on their current location.
For example, if you are craving some Donuts while walking with your friends in town, SoLoMo-based apps on a mobile device can provide instant results and locations of Donut shops in your vicinity. In some SoLoMo apps, you can even see if your friends are available on the same location through Google Places or Foursquare's check-in system.
This is a very innovative way of connecting with customers in a more personalized and location-centric manner. It is also a great opportunity for businesses both large and small to promote offers, discounts, and coupons as customers seek the types of products and services they offer online.
FourSquare has an overall strategy of offering deals based on the geographic proximity of the customers using FourSquare apps for checking in to various location. They have multipronged approach of discovering what’s nearby based on local user's check-ins, and can offer discounts to incentives to loyal shoppers or those who are simply looking for a particular business. They implement cool incentives like free parking of the company's “Mayor.”
In summary, SoLoMo is a boon for businesses to offer deals for customers based on their social habits and local relevance - all by tapping into the intelligence of smartphones.continue...
The infusion of Google+ on an individual's search results is the latest development by Google. The underlying idea is to tailor highly relevant search results that reflect the social behaviors of a Google+ user.
It is a very novel approach by Google to go social on search results. The reaction of this announcement has been mixed. Many are happy in their Facebook comfort zones, and don't want to move to a new platform. However through Google's eyes, it's an imperative move for to start relinquishing the social media market share.
There is an immediate impact on the SEO and Internet marketing strategies of many websites with respect to the new shift in search. Let us examine the pros and cons of this new direction by Google.
It is time to innovate and think out of the box. Similar to social media marketing on Facebook, SEO’s and internet marketing pros will need a new roadmap with extensive focus on the habits and behaviors of social users.
The SEO approach of today, which includes heavy keyword optimization and link building will drift away. Soon Google's "+1" will shape the credibility and popularity of a website, and thus contribute to its search engine rankings. This means that the quality of a website's content will win the SEO game.
A good mindset for marketers moving forward is to have a "community level" of thinking for SEO. Consumer behaviors and social interactions will be the ideal tracking tools to formulate SEO and Internet marketing strategies.
In essence, a winner's adoption strategy will take into account all things Google has to offer. This will include proper implementation of business "hang outs" on their Google+ page as well as executing Google's "Direct Connect" features. In addition, websites must not neglect the importance of obtaining "+1's" on their site, ads, and other forms of the sharable media.
In summary, Google+ search is a positive move toward better search relevance and improved social orientation, all in one package. For SEO's and Internet marketers, the overall strategy is nothing new, only are its executions. Winners in the future game of search will still need to focus on their true target markets to earn their love and attention.
HubSpot.com has great article about the 3 new search results that are now influenced by the Google+ platform. To read the article, click here.continue...
Surf the Web from anywhere in the globe with GeoSurf. Well, sort of...
GeoSurf is a convenient tool that enables users to view web content as it is displayed in many areas throughout the globe. Once installed, the GeoSurf toolbar can be seen on the user's web browser, allowing for easy selection of the desired geographic region.
GeoSurf ranks as one of the best proxy server networks with dependable severs in eighty major countries. This means people can browse the Internet as if they were in one of the eighty different locations. This offers a number of great advantages for Internet marketers.
Internet marketing is often global endeavor for many businesses. GeoSurf allows marketers to view and analyze their marketing efforts on a per country basis. This can be ideal for troubleshooting poor ad performance in specific global markets.
For instance, if one ad is working in China, but is not working in France, one might tweak or drop the ad to save on impression share. In addition to analyzing a user's own marketing efforts, GeoSurf is a great tool to assess competitors’ global marketing efforts.
Some of the greatest insights can come from the competition. With GeoSurf, users can see what exactly their competitors are doing in order to cater to their target markets around the world. Perhaps a certain tone of ad copy works better, or maybe certain regions are turned-on by images and colors that reflect their culture. The opportunities to analyze in make adjustments are powerful with GeoSurf.
Aside from online ads, GeoSurf provides information that allows marketers to make simple yet crucial adjustments to their affiliate marketing efforts. Here, getting a read on the target market, and assessing the ROI based on potential impressions and/or click-throughs is key.
In addition, GeoSurf enables affiliate marketers to gauge their ad effectiveness in specific global marketers. Ineffective ads can be easily dropped and dollars can be saved thanks to the features of GeoSurf.
Also cool about this handy tool is the ability track campaigns, affiliates, as well as competitors. GeoSurf offers many additional resources to give your global Internet marketing efforts at huge boost.continue...
It's no secret that using blogging platforms for link building is an effective search engine optimization strategy.
One of the best of these platforms is Tumblr, a free micro-blogging site that allows you to post almost anything. Aside from text-based content, you can also post videos, audio files, links, and images to your own tumblr blog.
This posting flexibility is what makes Tumblr the platform of choice for a lot of bloggers and publishers. You can post a one-sentence blog post containing a backlink, or a 1000-word article with several backlinks.
1. Google loves Tumblr because the site is popular and SEO-friendly. A lot of Tumblr blogs rank very highly in the search engines. Additionally, there are features such as "liking" and "reblogging," which are very powerful for SEO purposes.
2. All the links you publish on your blog or any "reblogged" posts you make are DoFollow. This means that every link you create in your Tumblr blog passes on solid link juice.
3. You have full control and flexibility over what you publish. There is no limit to the amount of words that a blog post can contain.
4. Tumblr does not moderate your content as long as you stay within the site's Terms of Service. Once you hit the publish button, your blog post goes live instantly. You don't have to wait for somebody to review or approve your post.
5. Ease of use. The user interface of Tumblr is clean, uncluttered, and very easy to use. Whether you want to publish an article, a photo, or a video, all you need to do is click on the appropriate button on the dashboard.
Tumblr offers the potential to deliver high-quality backlinks, and these links are often free and easy to generate. So what are you waiting for? Start link-building with Tumblr today!continue...
The craft of SEO copywriting is, and always will be, the king of Search Engine Optimization.
Although it is true that high quality backlinks have the biggest influence on search engine rankings, getting backlinks is not always permanent, nor is it tangible.
The content of a website speaks to both search engine spiders and users. Well optimized copy facilitates the spider's indexing process, contributing to greater keyword relevancy. And well-written copy delivers value to users, which aids in conversions.
In a nutshell, SEO copywriting is a vital ingredient to the organic SEO game.
The main purpose for having optimized content on a webpage is to make that page more relevant to specific keywords.
That purpose entails much more than simply including those keywords in the copy. One might say that the process of SEO copywriting is similar to writing a book.
Websites are composed of many book-like components, such as page titles, summary (meta) descriptions, headers, paragraphs, (web) pages, and indexes (sitemaps).
By carefully and considerably writing for each of these elements, a website can be indexed to precise keyword relevancy. The result makes other SEO strategies like link building and content marketing even more effective.
Many website owners who choose to outsource their SEO copywriting services from abroad are delivered the "fluff" content.
Fluff content can be defined as "copy" that rambles on without any unique reference to brand. This type of content has little direction and offers little value to users.
What separates strong copywriting from the fluff are words that speak to a targeted audience through the voice of a specific brand.
Good SEO copywriters highlight the unique features and benefits of a business, and portray those points flawlessly with stealth keyword inclusion.
SEO copywriting is often the missing ingredient to highly successful optimization efforts. Simply increasing a wepage's word count with keyword rich (and respected) content can do wonders for a website.
Start strategizing a SEO copywriting plan, a begin realizing better organic results in the search engines.
Take matters into your own hands learn the importance of SEO copywriting. Check out this brilliant SEO copywriting piece from Copyblogger Media.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
A variety of software, tools, blog articles, learning resources, and services for SEO.
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This is a direct link to Yisoo's Google Ads training course, a great value for beginner and advanced advertisers.
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Read this great article about the best practices of link building for ecommerce SEO.
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Very enlightening article on how to organize the pages of your site for the maximum SEO impact.
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