Increase Your Rank


A Few Ideas To Promote Video Marketing Success

Humans are visually oriented by nature. And with most online forms of content being text, video marketing on the Web offers immense possibilities.

However most Internet users are now accustomed to seeing videos on the web, and possess a set of expectations when it comes to viewing. If a video doesn’t do it its job in the first few seconds, it is destined to fail. Here we outline a few ideas to help you on your way to better video marketing.


Achieving success in any Internet marketing endeavor requires a sense of empathy and perspective of the consumer. With video marketing, the most significant word to keep in mind is relevancy. A presentation that offers relevancy to the product or service and the audience establishes the base for your video.

Many video marketers fail because they focus too much on the product or service, and not enough on the interests of the audience. From a marketer’s perspective, a video might be interesting, captivating, and on-target. However, it is important that the marketer takes into consideration the extent of knowledge or background of the audience. This may take some research and exploration as to whom the target audience exactly is.

The overall goal is to produce relevant videos that the audience will benefit from. Put yourself in the shoes of a viewer, and then start planning the pieces of your video.

The Investment

A lot of video marketers are under the belief that projects of this nature require a hefty investment. Fancy equipment to make videos attractive and more desirable is misperceived requisite.

The most basic video equipment can be used to start your video marketing efforts. Heck, you can even use a digital camera that has video features. The real investment comes down to time and editing. Sometimes good video editing software comes in handy when branding your videos with logos and calls to action. But even without such software on hand, there are ways to get the job done, such as visiting your local library computer lab.

While planning and filming your videos, remember that most people have short attention spans, even with high quality filming. Online videos, especially those that are geared for marketing, should last only a few minutes. Some may be shorter or longer, depending on the topic, product or services, and level of engagement. 

Expand You Exposure

Savvy video marketers understand that it takes a lot of effort to succeed in video marketing, and making videos work to your advantage doesn't stop with just a single video. YouTube can feature as many as 12 related videos from your account, so take advantage of it!

Regularity in uploading new marketing videos increases your exposure and should be maintained like you would your blog content. This enables you to spread out your video topics into short, highly specific productions. Additionally, more videos enable you to distribute your links more efficiently, enhancing your overall local SEO optimization efforts.

Video marketing on the web is becoming a critical aspect to almost any business marketing plan. Not only are videos a great way to showcase your organization and the products or services it offers, but videos are popping up the search results, making them a significant tool for search engine optimization.


No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.


A variety of software, tools, blog articles, learning resources, and services for SEO.

An online learning platform that features training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Online Course

This is a direct link to Yisoo's Google Ads training course, a great value for beginner and advanced advertisers.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Best Books to Grow Your Business in 2019

Explore 100 must-read branding books for building your business in 2019.

Marketing / SEO
webbhotell Top Blogs