Increase Your Rank

5 Tips to Optimize a Press Release

Posted by oicadmin on 11/28/11 | 0 Comments | Tags: seo tricks , keyword research , press releases

Writing compelling press releases and distributing them through the right platforms is a start, however when taken a step further, press releases offer great potential for Internet marketing and SEO. An optimized press release can result in better search engine visibility and a greater contribution to a website’s SEO efforts.

Consider the following 5 tips to optimize a press release.

5 Tips For Press Release Optimization

  1. Like an optimized webpage, an optimized press release should contain relevant keywords. Think in terms of what someone might be searching on the web that may lead them to your press release. Include such phrases in the title and throughout the body of the press release.
     
  2. Format your press release using headers, bold or strong tags, and italics. Take the keywords in which you pinpointed from step one, and use them in headers or bold them in appropriate instances throughout the copy.
     
  3. Include links in your press release. Whether back to your website, or to a credible source relevant to the press release, including links can make your press release more valuable. In addition, links with custom anchor text can be a great tool for SEO.
     
  4. Utilize images and videos to better optimize a press release. Take this one step further by using your keyword targets name these files, and if allowed, use keywords appropriately as alternative text (alt tags).
     
  5. Invest for distribution. Free syndication is not always as effective if your goal is to optimize your website and press release visibility. A pay-for-use press release submission site increases the chances of your press release being ranked well in the search engines. PRweb and i-Newswire are two that offer great features.

Press release optimization offers a number of advantages, from generating valuable backlinks to expanding your search visibility. Don’t just publish your press release, optimize your press release for greater opportunities.

Comments

No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • How to Use Sitelinks Ad Extensions in Google AdWords
    May 16, 2012 by admin2
    The playing field for Pay Per Click (PPC) adve... read more
  • The Best Directories for SEO Link Building
    May 14, 2012 by admin2
    Generating link popularity is one of the most ... read more
  • Changes in Google AdWords' Exact Match and How to React
    May 8, 2012 by oicadmin
    Google has made a recent change to the AdWords... read more
  • "How Do I Get My Business on Google Maps?"
    May 4, 2012 by admin2
    Many business owners are asking "How Do... read more
  • Pinterest for Business Blogging
    April 30, 2012 by admin2
    Social media gained prominence in 2006. It has... read more

Blog Tags

Archives

2012

2011

SEO & Internet Marketing Resources

www.SEOmoz.org

A variety of software, tools, blog articles, learning resources, and services for SEO.

www.SEObook.com

​An extensive offering of cutting-edge SEO tools, tips, news, and more.

www.MattCutts.com/blog

​Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

www.Wolf-Howl.com

​Graywolfs SEO blog from industry professional Michael Gray

www.WarriorForum.com

​Join the conversations on the #1 Internet marketing forum on the Web.

​Website Optimization Tips

​Learn on-page and off-page tips on how to better optimize your website for SEO

Marketing / SEO
webbhotell Top Blogs