Local maps SEO has become a major marketing boon for locally-based businesses. Both enterprise-level companies and small businesses alike are optimizing their search presence in the local maps listings (otherwise known as the Google 3 pack.)
The Google 3 pack is most valuable form local search marketing real estate, as it's often shown near the top of the SERPs and is reserved for only 3 entities. However, there's more to local maps SEO and embracing the big picture behind Google Maps marketing and optimization process.
When a Google user doesn't have location data enabled on his or her device, the ranked Google Maps search results are typically displayed. Additionally, Google Maps is available on a global scale without any geographic boundaries. As a result, the ranked Google Maps results are sometimes shown instead of traditional, local 3 pack results.
Viewable upon clicking the "More places" link below the 3 pack, these search results appear on the Google Maps interface (or mobile app) for specific types of businesses in a given location. For example, see the screenshot below of the ranked Google Maps results for “orthodontist” in Seattle, Washington:
The rankings behind these local maps search results use different variables and signals compared to the 3 pack. Notably, citations are less influential (compared to 3 pack SEO) and Google My Business (GMB) pages are perhaps the most influential. As a result. It's important for local maps SEO to claim, verify, and optimize a business's GMB page to maximize it's ranking potential in the Google Maps search results.
Dovetailing on our last example, Leone & Vaughn Orthodontics are the only orthodontists in Seattle leveraging Google Maps ads. Combined with their organic Google Maps listing (shown just below the ad), Leone & Vaughn Orthodontics are doubling their search exposure while occupying a significant chunk of search real estate.
While this is more search marketing than it is local maps SEO on semantic level, it's still an underutilized opportunity worth mentioning. Google Maps ads can be created through AdWords when synced with a business's GMB page or local listing. In a competitive search market, these ads offer valuable platform to improve search exposure and generate quality, in-market traffic to a site. For more information about Google Maps ads, see tips and training resources here.
The first step to local maps SEO to claim or establish a new GMB page for your business. Once claimed, the next steps are to:
For more help getting started with local maps SEO, there are many reputable local SEO agencies in Atlanta that specialize in Google Maps marketing and optimization. To ensure your investment offers the greatest returns, work with a certified Google Partner who has the credentials you can trust with your business.continue...
Have you heard about the latest in RankBrain? Do you know what RankBrain is? Time to take a look at the new search engine algorithm mechanism by Google, RankBrain -specifically the search engine ranking factors associated with RankBrain. Also take a look at how this might impact SEO.
RankBrain is a system of machine learning which is actually an artificial intelligence system. Artificial intelligence or AI is the term that refers to intelligence performed by software or machines. In basic terms and academic terms it covers the study of creating software and computers that have the capability of intelligent behavior.
Specifically, RankBrain is the AI system that helps process results of search for Google. It was confirmed to be in use by Google on October 26, 2015. The purpose of Google RankBrain as with most new algorithms by Google is to provide more relevant experience for the users. In this case in the area of providing search results.
Is Google RankBrain important in the SEO community? According to published interview RankBrain is only behind links and content for importance in the ranking algorithm. In the world of SEO or search engine optimization this makes it the next most important thing to consider after rank and content for ranking in Google search results.
A quick breakdown of RankBrain. It embeds a wide amount of language into vectors. Basically the benefit of RankBrain is it uses artificial intelligence to guess what phrases or words mean when it encounters phrases and words that it is not familiar with. This is great for efficiency especially in the area of search queries it has never encountered before.
If you are into SEO marketing this will only dovetail searches into existing searches that contain new phrasing looking for the same things. RankBrain will guess at the meaning and send them right to your SEO site based on artificial intelligence. With that said, best practices of SEO will still hold true for performance in ranking. Let's take a look at a few of the latest best practices. SEO improves your efforts by targeting the specific areas that specific search engines find the tops in importance.
The AI of RankBrain just channels new phrasing down this same road with mathematical guessing. Here are some factors that all search engines examine for ranking purposes. What does the profile of linking look like for your site? Is it providing value to other users of the web? Does your site's content provide unique, relevant, informative, and authoritative content? Keeping these things in mind will help you in keeping best practices for optimum in SEO performance.
Another thing to consider is your site's structure. This will influence factors that affect your SEO site's rank. Things to consider are speed of loading pages. The design and structure changes the quickness of upload. Keep this in mind early and keep it updated often especially in relation to your closest competition.
Another structural factor to consider is your navigation. Is your site easy to get around? Click through? Find what you need? This type of site architecture examination will help you make sure you are getting the most bang for your buck. Lastly and most easy to fix is the elimination of broken links. Keeping these off your site takes your attention but is always well worth it.
There you have it. An inside look at Google's RankBrain algorithm and a few SEO best practices. Google is always doing thing to make search easier for both sides of the query and RankBrain is no different.
To learn more about Goolge RankBrain, checkout some of the following resource:continue...
Among the biggest news that broke a few days ago was Google's adjustment to ditch side column ad placements in its search engine results. The change was initially just a speculation, but Google has now confirmed the change, and it's raising a lot of confusion and question, primarily to search marketers.
Usually, Google ads are shown on all over a page, i.e., top, bottom and right-hand position depending with the query, which now means that after this move, Google ads will now be shown at the top and/or the bottom of the page.
According to a Search Engine Land post, Google AdWords, the company’s online advertising service, will now be displaying four ads just above organic search result and three additional ads below the search results. However, there are two exceptions, i.e. the PLA (Product Listing Ads) and ads in the knowledge panel which will still be utilizing the right-hand space.
What does this Move mean to search marketers, businesses, and users?
For normal users, there will be no much difference considering that PLAs and Knowledge panels will be utilizing the right-hand space. But for Google Ads consultants, educators, and agencies, there is a lot of speculation on what this might mean, with a lot of postulatinsg that the top paid search is now going to be more expensive and that organic listing will be pushed further off the first SERP.
This decision from Google is commercially driven, and it would be naive to have a different perspective of the move. Their decision comes as a result of continuous testing, and this move is a way of Google trying to provide more relevant results for users and better performance for advertisers, but the question is at what cost?
If you base your PPC advertising strategy on the law of supply and demands, it means that there will be many advertisers competing for fewer positions which mean that the AdWords auction will be more competitive, so expects CPCs (cost per conversion) to go up. If you are brands that value PPC impressions, then this is high time to adapt.
We are more likely going to see increased click through rates as a result of fewer ads and fewer distractions from users, which means, reviewing closely the CTR for your website is now not an option.
Google move to Ditch Side Column Ad Placements means that there is a lot that needs to be done by advertisers. Some may choose to diversify their advertising programs across channels to maintain CPC levels. While this is a sensible action, more focus should also be placed on better advertising moving forward.continue...
Today, there are new rules for building a succesful and traffic-oriented website. Since the visitors of every page on the web is the only one click away from moving forward on a site, or bouncing, user-centric design has become a useful approach for profit-oriented web design. A website offers a lasting impression of a brand. For this reason, it needs to be guided by the new rules of web design and development in order to be successful.
When people think of SEO, they usually think of keywords. Search engines value sites with rich, keyword-relevant content and they reward the websites that have greater technical design (HTML) with better rankings.
In fact, search engines don't just scan words, but they are assessing website's backend development. It's one of the most important tools for someone who is thinking to build his own website. For example, a website that has mainly videos and infographics has also to be supported with related content on the same page, in order the searches to be able to locate the specific website. This approach to SEO-friendly web development enables search engines to know what to find when they scan various sites. Another important factor that can boost a website is the usage of headers, especially if they are utilized properly.
Today more than ever before the majority of users search Goolgle on their mobile devices, so they tend to prefer websites that offer a better mobile experience. People can improve their websites by creating a mobile version of their website, that will be albe to load on tablets, smartphones, and other mobile computers.
In fact, this can be a great idea if it is accompanied by utilizing responsive design, which means to use layouts that are adaptable to any device. Whether a person tries to sell products through his website and wants to attract more clients, it's imperative to make his website mobile-friendly, which will be more readable and immediately usable. Many mobile devices today are touchscreen, so when building up a website one has to take also into consideration its size of the interactive elements.
Many consumers today use the social media networks in order to spot a company with the products or services they are looking for. By using a specific links and technical integrations, they can very easily see the first results that pop up on search results. This can be done with website optimization combined with design.
As a result, website optimization (or even a more progressive approach, Internet presence optimization,) can help a website boost its traffic, by using the right keywords. More specifically, the rule of thumb is the keyword phrase or word to be used in the title and then to be repeated two to three times withing the article. Keywords are very important to the modern web design and can boost the traffic of a website in no time.
When building a responsive web design in Peoria, IL, it is not possible to predict the experience of every user, especially when it comes to the mobile experience. There are in fact hundreds of different scenarios of how users decide to use a website. For example, they can even use their televisions. This comes down to the number of smartphones and tablets out there with their varying resolutions, sizes and types.
If a web desing has a solid navigation system, that supports all search preference, will most probably keep its visitors and perhaps generate new ones too. Many visitors to websites tend to like more the ones that can be used easily and they can navigate in it without any problems. In case they can't find easily what they are looking for, they will search in other websites, that will be easier for them.continue...
As a medical professional in the plastic or cosmetic surgery profession, there are a number of things to ensure you keep in check in order to be more competitive in the market, and having a good online presence is definitely one of those things in this age and day. SEO or search engine optimization is the marketing approach that involves promoting the online presence of a website in order to reach out to more of your target market.
Especially when in a competitive profession in the healthcare and beauty industry such as a surgeon, one of the best business decisions you can ever make in terms of online marketing, is choosing the right company for your SEO. Specialization is an important factor to consider when looking for a search marketing firm for your business or profession, but finding a firm that specializes with SEO purely for surgeons might be a daunting task. The good news however, is that there are a few good companies you can hire to help with your surgeon SEO efforts.
Optimized Surgeons is one of the good companies, a highly reputable plastic surgeon SEO company that offers a specialized number of Internet marketing services for surgeons. Some of their online marketing solutions for surgical professionals include organic SEO and search marketing, social media marketing, content marketing, web design, branding, and PPC advertising all for surgeons.
The company provides an opportunity for surgical professionals seeking to gain a big brand name online through website promotion, with a number of resources geared to increase the search engine ranking of surgeon websites and increase web traffic.
While organic SEO is designed to promote viewership and ranking on search engines for surgeon’s websites, other approaches such as PPC Advertising and link building are geared to increase traffic to the site, and to promote client enrollment. Both of these elements are integral to Optimized Surgeon's Internet marketing services.
With a user-friendly website that is fast and easy to navigate; and one that can be accessed using mobile devices from different types of browsers, clients don’t find it hard to come back to your website for more content or information. This is achieved through website design that looks professional, yet helpful and enticing to the user looking for surgical assistance or information, which is one of Optimized Surgeons’ specialties.
Your surgical clients and target market also need to be engaged through the social media platforms. Here, you can share links, content, surgical product and service updates, while responding to their queries and comments. Also, the content posted on your website is a major asset that should either sell your business or not.
Interesting, correct, and informative content will always be beneficial to any business website and if professionally done to suit the needs of your clients and target market, they will gain more trust in you and see you as a professional or organization they can trust and rely on.
Also, some surgical procedures may not be an everyday affair, meaning that referrals from your previous or current clients are crucial in getting more clients. A proper content marketing approach combined with social media marketing can achieve this.
Apart from just offering content marketing solutions for surgeons, this company also provides their clients with the opportunity to link to a huge network of blogs that are related to surgery and publishing websites with authority links. This serves to increase traffic, promote brand awareness and increase search engine rankings while generating citations.
Links can be outbound, where your site has website links that point to other sites, or inbound where links pointing to your site originate from other websites. The same applies with citations, but in this case, it is your work that is mentioned (cited) instead of links to your site being provided. Both links and citations inform search engines about your niche, and help increase the trust as well as quality of your website. This in turn helps promote ranking on search engines.
Due to its prime focus in offering internet marketing services for surgeons, Optimized Surgeons has continued to display an impressive growth to become one of the most reputable search marketing firms. You can check out more of their services and additional information about them on their site atcontinue...
Schema markup and structured data can help you send the right SEO signals about your content and business in general. Perhaps you've heard that leveraging schema or any other kind of structured data is useful when you want to make search engines understand your content.
Surprisingly, only minority of SEO and Internet marketing agencies are leveraging Schema. However, using schema markup also does other things like increasing your search visibility through featured snippets, rich snippets, and knowledge graph results. Therefore, it emerges that structuring data in your site will help you create search engine-friendly signals, ultimately boosting your ranking.
In fact, according to Google's John Mueller, Google could be adding schema markup as a ranking factor. Therefore, it's important that you understand the different elements of schema markup and how they influence SEO.
Here are 5 different forms of schema markup and what they do to help your SEO efforts.
In this markup, you will generate breadcrumbs rich snippets on Google results to increase your site's click-through-rate. For instance, if someone was looking for information about a specific subject and they saw an article with several links highlighted in blue just below the first few sentences, they would definitely click the title. Breadcrumbs markup make it easier for organic visitors to identify what they are looking for even before visiting your site.
These days, videos are important than anything else. You might be having great videos that teach on how to perform certain tasks. But because they are deeply embedded into your site's content, it will be hard for the visitor to locate them straightaway. You'd need to rank well for those videos in order to receive traffic.
However, if Google displayed video rich snippets alongside the title of your post, it would be easier for the visitor to click that title. It also helps to favor your site when it comes to ranking in Google video search.
Have you ever searched the name of a website on Google only for the SERPs to return a search box and some other links below it? This is what we're talking about here. It's basically a search box feature meant to enhance your site's homepage on Google. However, to use this feature for website optimization, you must have an existing site search in your website to activate this element.
This feature enables ecommerce SEOs to leverage schema to list information about their products in the SERPs. This may include price as well as status information. As for the product schema, only the name property will be needed. However, for the offer schema, the price and currency properties will be needed.
This element can be used by e-commerce sites, local businesses, restaurant and other entities to show average star ratings for a particular product or service. If an item has received multiple ratings so the number of stars are averaged, an aggregate value will be calculated, and in this case, the site owner will need to use the AggregateRating element of schema to display the relevant ratings.
Those are the different forms of schema that a site owner must be familiar with. As it had earlier been insinuated, structuring data in the SERPs is going to be a priority in the eyes of Google. You don't want to be left behind.continue...
It's an indisputable fact that ranking higher than your competitors in Google search is good for business. This is especially so if you are in the ecommerce sector because the only way for you to make money is to have many people visiting your site.
Although there are quite a number of ecommerce marketing strategies that you can use, ecommerce SEO is the most effective in the long-term. However, you still have to do ecommerce SEO in the right way for your ecommerce business to succeed. The following five tips will help rank your ecommerce site highly on Google and hence ensuring that your business has successful 2016.
Google will penalize your site if you have any copied or duplicate content, and this will affect your ranking significantly. Besides from this customers will be more drawn to your site if you have unique content as most are always looking for something new.
One of the first tips to doing ecommerce SEO is ensure your product page copy is unique, click centric, and compelling. You should also ensure that you update your SEO copy on a regular basis to improve or maintain a high ranking on Google.
No matter how confident you are with your keywords or how effective you think they are you cannot be sure that they will bring you the results you want. Before you put all your hopes on any keyword, you should first test its conversion value with Adwords.
Adwords will give you an accurate picture of what to expect from the keyword. You should only use a keyword that has a high conversion value on AdWords as this indicates that it will help you make more sales.
Schema is a type of microdata that is very important for your website as it makes it easy for a search engine to locate and interpret the information on the site so as to give a user more relevant results.
Although Schema has been around for many years, few sites bother to include it but it is a good idea to have it on your ecommerce site. Schema markup is important for ecommerce SEO as it will make your website rank higher for any content.
In the world of today, it is almost impossible to ignore social media in any marketing campaign. Social media and ecommerce SEO go together and so it is paramount to embrace social media if you want your ecommerce SEO to be productive.
Social media will help you build natural links and interact with your customers. Social media also has a snowball effect because when someone shares your content one or more of their friends who find it beneficial will also share it with theirs.
Content creation is a major step in ecommerce SEO but marketing it is equally as important if not more important. Once you have the right content for your ecommerce site, the next step will be to develop a content marketing strategy.
To develop an effective content marketing strategy, you should first define your target audience and understand their buying patterns. A marketing strategy is essential because it ensures that you only focus on viable or potential customers. It also helps you get maximum mileage from your content.continue...
It is striking yet odd how similar SEO companies are to medical billing companies. In addition to helping support the underlying financial health of their clients, both medical billers and SEO's are vast common business professionals. Below we underline the odd similarities of SEO companies and medical billing firms.
SEO companies utilize advanced software in many of their processes. They need it to keep track of activities, to note the performance of competitors and to improve their own performance, among other functions.
In like manner, medical billing companies have very advanced software to ensure that they are able to track client information and manage the entire billing system and processing of data within their industry.
Because search engines are always changing technology, a company that deals with search engines and the way they operate naturally has to adapt. The survival and success of SEO companies depends greatly on adapting to new changes.
Equally so, medical billing companies will always adapt new changes especially in the world of technology to ensure their information is up to date and their processes run smoothly. There are also new diagnostic codes come out from the government in how medical professionals can claim patient billings.
If you ever took a look at the client rosters of SEO companies, you would be amazed by the diversity of clients. Different kinds of people need SEO services and SEO companies welcome all types so in the end they have a very diverse clientele.
Medical billing companies also handle the billing process for various companies offering medical services, it could be hospitals, doctors, surgeons, chiropractors, and even insurance companies that can make up make up a client roster. There are also specialized providers like FQHC billing companies focus on maximized revenue for FQHC and health centers, as well as medical billers that serve clients from other countries. The thing about SEO and medical billing companies is that advanced firms will often provide their services to a global clientele.
Because of the diverse client rosters of SEO countries, you will find that one solution or strategy will not work for all the clients needs so customized strategies are needed to ensure success of these strategies. Careful study is done to assess the exact need and then the tailored strategy is applied.
In the same way, medical billing companies will always inform their clients that they will employ customized strategy to ensure that they have the right billing process for particular clients and situations. In both cases, this is very important to ensure the success of the business.
SEO companies and medical billing companies offer return on investment to their clients as well as to the owner of the company. SEO companies make millions for themselves by helping companies and individuals optimize their websites and blogs, at the same time these companies and individuals can benefit a lot from using the services of SEO companies as they get more visitors to their websites and can earn from advertising as well.
Medical billing companies also make millions by handling the billing process for medical service providers and at the same time their clients benefit a lot from a more efficient billing system that ensures money is not lost in poor accounting and record keeping, in the long run it is a win, win situation for client and company.continue...
For a business to survive in the digital marketing world, it is important to invest in SEO to increase search engine exposure. The challenge when budgeting for SEO services is getting an accurate forecast of how much it will cost.
To get this figure accurately approximated, it is important to understand and appreciate how SEO agencies work so that you can align your needs and requirements to their offers. Below we discuss a few different SEO business models and what you can expect to pay for services from each type of model.
SEO firms employ a variety of business models. The most common model is the monthly retainer arrangement. In this setup, clients pay a set fee each month in exchange for an agreed upon line of SEO services. This usually includes on-site content improvements, regular analytical reports, keyword research, link building, keyword optimization, press releases etc.
Investing in agency SEO services is a popular option because it often offers a better ROI compared to consulting and other models. It is therefore quite ideal for businesses new in the SEO arena, especially online retailers looking for e-Commerce SEO services. Depending on the extent of services provided and size of the business, the monthly retainer ranges between $750 to $5,000 with most businesses paying between $2,500 and $5,000 per month for agency SEO services.
Another model is the contract services at fixed prices. In most instances, new businesses which are still not so conversant with this sector tend to pick or select services that they require from an SEO agency and then agree on the price and sign a contract for that particular service.
Most agencies advertise these services such as SEO web audit, social media set-up, SEO copywriting, and content development on their websites. For a task such as SEO web audit, an agency may charge anything between $500 and $7,500 depending on the scope of the project.
Social media set up usually costs $500 to $,3000 while a link profile audit can cost $500 to $7,500. For content creation, SEO copywriting costs between $0.15 and $0.50 per word.
Another popular model is the project based pricing. This is quite similar to the contract services offered at fixed prices. The main difference between the two is that in project based pricing, the project is normally customized and quite unique to the client whereas in the former the services are quite general.
The pricing therefore varies depending on the project at hand. The price points are usually between $1,000 and $30,000 or even more. Business size and scope of project are key price determinants in this model. Mature businesses that know exactly what they want are the prime candidates for this approach.
The last SEO business model is the familiar SEO consulting model. In this model, consultants charge an hourly fee in exchange for a wide variety of SEO services or information. These consultants can either be individuals or agencies. They charge between $100 to $300 per hour, depending on their qualifications, experience levels and the task at hand.
Finally, it is important to note that when it comes to SEO services, you should try and desist from going for the lowest price; even though you are at liberty to look for a bargain. This is especially so if the price difference is quite significant from what you are getting from other agencies or consultants. For SEO, you should be keen on getting the best level of service and not be bogged down so much with figures if it is still within your budget.continue...
"Customer Match" is now the buzzword for the advertisers as Google announced its release just last week. It is a new dawn for AdWords advertisers as Customer Match is designed to enable advertisers to upload email lists, match them with Gmail users, Search as well as YouTube.
In short, Customer Match uses a Facebook targeting style. The new AdWords advertising capabilities will be rolled out in a few weeks time. It is a great step that Google has made for the advertisers. The uploaded emails by the advertisers will be matched against the emails available in the Google’s database.
Before, Facebook has been offering a similar service of letting advertisers run their campaigns basing on the information available in the customer’s database. The strategy seems to have been delayed by Google, and this is deemed to be due to the scrutiny regulatory reasons.
Google, the giant search competitor in the market, has now made it official. It is going to be a more powerful technique particularly with the ability to set bids as well as creating copies based on the advertiser’s customer data. Perhaps, it is far much better compared to typical manipulation of the on-site customer behavior and experience.
Customer Match will enable advertisers have the real customer insight, monitor their interactions with the products offered both online and offline is a great step ahead in making ad fun and simple. In fact, it is a better way one can use in administering personalization something that never existed before in the giant Google world.
The release of Customer Match is a way that Google has furnished it large network in promoting search and other apps. Google had uncovered the initiative of taking this step back in May this year during the I/O Developers’ Conference. Fundamentally, this is a new AdWords product that is targeting users of apps across different networks. A majority has viewed this step as a way of Google rivaling other platforms such as Twitter and Facebook.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
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